Writing a professional email, as the name suggests, is different from an email to hear from your family and friends. Professionalism must go to the end. For this, the signature of the email remains a very important element. In a pictorial way, one could consider that the email signature is like the electronic version of a business card. Indeed, they have the same functions to know to give your coordinates and contact information, so that we can contact you without error. Thus we see that the email signature is also an advertising act.
His characteristics
The professional email signature tells a lot about your personality. So to give it a neutral character vis-à-vis your customers, it must be sober and useful. Its sobriety allows the recipient to read it easily without needing a dictionary to understand difficult words. However, that doesn't mean you can use colloquial language because the recipient isn't meant to be a childhood friend. Utility refers to the information you provide that should make it easy to contact the business. You should never lose sight of the fact that the signature is not the body of your text, so it shouldn't be long or tedious. In this case, the majority of your recipients will not read there and your goal will not be reached.
B TO B or B to C
B to B refers to a relationship between two professionals and B to C refers to a relationship between a professional and an individual. In both cases, the style to be used is the same since what matters is the status of the recipient who is here professional.
In this specific case, you must first enter your identity, that is to say your first and last name, your function and the name of your company. Then, you fill in your professional contact details such as the head office, the website, the postal address, the telephone number. Finally, it is possible to put your logo and the links of your social networks according to the circumstances.
C to B
C to B is the relationship where it is an individual who writes to a professional. This is the case for job applications, internships or other partnerships such as event sponsorship.
Thus, you will need to enter your identity and your personal contact details. This is the last name, first name and phone number. Since the exchange is by mail, it is not necessary to put the postal address unless it is required. It is also possible to report your presence on social networks relevant to your recipient such as LinkedIn.
The main thing to keep in mind is the required simplicity and the provision of relevant information. This is why it is difficult to have a universal signature because each email, depending on the status of the recipient, the sender and the content, requires a custom signature. Therefore, one should not be too summary or talkative and especially not be out of frame.
