Hōʻike ka ʻoluʻolu o ka mea kūʻai aku i ka manaʻo o ka mea kūʻai aku i kahi huahana a i ʻole lawelawe, no laila ke hoʻohālikelike nei mākou i nā manaʻolana o ka mea kūʻai aku a me ka hana lawelawe maoli. Manaʻo ka poʻe ʻē aʻe i ka ʻoluʻolu o ka mea kūʻai aku "ʻo ka manaʻo kūlohelohe (maikaʻi a maikaʻi ʻole) e kū mai ma hope o ke kūʻai ʻana". Ma hope o nā hanana, hiki i nā hui ke hāʻawi i nā nīnau nīnau e kuhikuhi ana i ka ʻike ʻana i ka degere o ka hauʻoli o ka mea kūʻai.
He aha nā hiʻohiʻona nui o ka nīnau nīnau ma hope o ka hanana?
Hāʻule nā hiʻohiʻona nui o ka nīnau nīnau ma hope o ka hanana i ʻekolu mau ʻāpana nui:
- ka manaʻo maikaʻi o ka mea kūʻai ma hope o ke kūʻai ʻana: ʻo ka maikaʻi o ka huahana a i ʻole lawelawe e like me nā manaʻo o ka mea kūʻai aku, i kēia hihia, ʻoluʻolu a ʻoluʻolu ka mea kūʻai aku a hoʻoholo - ma ka hapa nui - e hoʻi iā ʻoe i nā kūʻai e hiki mai ana. He maikaʻi ka pane i ka nīnau nīnau;
- ʻO ka manaʻo maikaʻi ʻole o ka mea kūʻai aku ma hope o ke kūʻai ʻana: ʻoi aku ka maikaʻi o ka huahana a i ʻole ka lawelawe ma lalo o ke kiʻekiʻe o ka manaʻo (negative mismatch), ʻo ia hoʻi ʻaʻole i hoʻokō ka hana i nā manaʻo o ka mea kūʻai aku, ʻo kēia hōʻino ka hopena i nā pane maikaʻi ʻole i ka nīnau nīnau a hiki i ka mea kūʻai ke haʻalele. kou hui;
- ʻoluʻolu loa ka manaʻo o ka mea kūʻai aku ma hope o ke kūʻai ʻana: ʻoi aku ka kiʻekiʻe o ka huahana a lawelawe paha ma mua o ka mea i manaʻo ʻia (pono kūpono), ka mea kūʻai pili pū me kāu huin a maikaʻi ka pane i ka nīnau nīnau ma nā wahi a pau.
Pehea e loaʻa ai nā pane maikaʻi i kahi nīnau nīnau ma hope o ka hanana?
Pono nā mea nona nā hui a me nā ʻoihana e hōʻino i ka huahana a i ʻole lawelawe a lākou e hāʻawi nei i nā hoʻolaha e pili ana i ka hoʻonui. hoʻonui nui i ka manaʻolana o ka mea kūʻai aku, a laila paʻakikī ke hoʻomāʻona iā ia.
No laila, pono e lawe ka hoʻolaha i kekahi mau hiʻohiʻona o ka huahana a i ʻole ka lawelawe a waiho i ke koena o nā hiʻohiʻona e pīhoihoi maikaʻi i ka mea kūʻai.
Ua hōʻike nā haʻawina i kēlāhe mea kūʻai māʻona kamaʻilio e pili ana i kona ʻoluʻolu i ʻekolu poʻe āna i ʻike ai, ʻoiai ʻo ka mea kūʻai ʻole i ʻoluʻolu e kamaʻilio e pili ana i kona hauʻoli ʻole i ka huahana a lawelawe paha i nā kānaka he iwakālua. ʻAʻohe kānalua e pili ana i ke koʻikoʻi o ka hopena maikaʻi ʻole o ke kamaʻilio e pili ana i ka hui a me kāna mau huahana.
No laila pono e e ana i ke kiʻekiʻe o ka hauʻoli o ka mea kūʻai i hiki ai i ka hui ke ʻike i nā hemahema o ka huahana a i ʻole lawelawe a ʻike inā ua pōmaikaʻi ka hui i koho ʻia mai ka huahana a i ʻole lawelawe i hāʻawi ʻia ma ke ala e hōʻoiaʻiʻo ai i ko lākou pilina mau me ka hui.
Hāʻawi ka nīnau nīnau iā ʻoe e ʻike maikaʻi i nā mea kūʻai aku
ʻO ke ala wale nō e hele ai i kahi ʻoihana ʻo ka hoʻāʻo e ʻike pono i nā mea kūʻai aku, e hoʻomaopopo pono i ko lākou mau makemake a e haʻalele i nā mea e hoʻopilikia iā lākou, pono e paipai ʻia lākou e hōʻike i ko lākou manaʻo i nā huahana a me nā lawelawe i hāʻawi ʻia iā lākou, inā e hoʻohana ʻia kēia mau manaʻo a me nā manaʻo i mea e hoʻokō ai i ka hoʻokō o ka hui. e ho'āʻo e lanakila i nā pilikia i loaʻa.
He aha nā ʻano no ke ana ʻana i ka pae o ka hauʻoli o ka mea kūʻai aku?
No ke ana ʻana i ke kiʻekiʻe o ka ʻoluʻolu o ka mea kūʻai aku, hāʻawi ʻo Polofesa Scott Smith i kahi paona i hana ʻia i ʻehā mau ʻāpana. ʻO ka mea mua, aia ka maikaʻi i ʻike ʻia e hiki ke ana ʻia ma ke noi ʻana i kahi nīnau nīnau liʻiliʻi i hāʻawi ʻia i nā mea kūʻai aku kahi nīnau e pili ana i ko lākou mahalo i ke kiʻekiʻe o ka maikaʻi o ka huahana a i ʻole lawelawe ma hope o ke kūʻai ʻana (perceived quality), ma o nā pane maʻamau o ka hāpana i manaʻo ʻia, ʻike ʻia inā he haʻahaʻa a ʻoi paha ka maikaʻi i ʻike ʻia ma mua o ka maikaʻi a lākou i manaʻo ai. ʻO kēia pane e hiki ai i ka hui ke hana i nā hoʻoholo nui.
A laila, ʻike mākou i ka manaʻo kūʻai hou e hiki ke ana ʻia ma ka nīnau ʻana i ka mea kūʻai aku, no ka laʻana: manaʻo ʻoe e kūʻai hou i kēia huahana?
Loaʻa ka hauʻoli o ka mea kūʻai aku i ka huahana a i ʻole lawelawe i hāʻawi ʻia: ua manaʻo ʻia kēia mea ʻo ia kekahi o nā ala maikaʻi loa e ana i ka nui o nā mea kūʻai aku makemake a makemake ʻole paha i kekahi huahana, hana ʻia ke kaʻina hana ma ka hoʻokumu ʻana i nā nīnau e pili ana i kahi hiʻohiʻona huahana kikoʻī.
ʻO ka hope, pono mākou e haʻi i ka pono o ka mea kūʻai aku. Hiki ke ana ʻia kēia mea ma ka nīnau ʻana i ka mea kūʻai aku: E hōʻike ʻoe i kāu mau hoaaloha e kūʻai i kēia huahana a lawelawe paha?
