Koj puas xav muab cov duab tshaj lij rau koj lub hom phiaj thiab lav lub homogeneity ntawm koj qhov kev sib txuas lus? Hoob no ntawm daim duab charter yog tsim rau koj! Jérôme, multimedia project manager thiab François, artistic director and senior graphic designer, will guide you in the creation or application of a graphic charter, show you how to adapt it and have it sawed by all stakeholders.
Chav kawm no qhib rau txhua tus, yam tsis muaj qhov yuav tsum tau ua ua ntej, koj yuav pom tias daim duab kos duab tuaj yeem txhim kho cov duab ntawm koj lub hom, pab txhawb kev lees paub ntawm nws thiab ntawm koj cov khoom thiab cov kev pabcuam. Koj tseem yuav kawm yuav ua li cas hloov nws rau koj qhov kev xav tau hloov pauv. Peb cia siab tias koj txaus siab rau qhov kev kawm no thiab nws txhawb koj kom coj koj lub hom phiaj rau lub neej.
Daim duab charter yog dab tsi thiab yuav ua li cas thiaj txhawb tau koj lub hom phiaj?
Daim duab charter yog ib daim ntawv uas piav txog cov kev cai siv qhov muag pom ntawm lub tuam txhab, hom lossis lub koom haum. Nws yog siv los lav lub homogeneity ntawm kev sib txuas lus pom ntawm lub tuam txhab, los ntawm kev txhais cov xim, fonts, dluab, logos, thiab lwm yam. uas yuav tsum tau siv nyob rau hauv tag nrho cov kev sib txuas lus xov xwm (daim ntawv tshaj tawm, daim ntawv qhia, websites, ua lag ua luam cards, thiab lwm yam).
Nws kuj ua rau nws muaj peev xwm ntxiv dag zog rau lub hom phiaj ntawm cov duab thiab pab txhawb kev paub txog lub hom phiaj thiab nws cov khoom thiab cov kev pabcuam. Daim duab charter yog ib qho cuab yeej sib txuas lus zoo rau cov tuam txhab, vim nws tso cai rau koj sib txuas lus hauv kev sib txuas lus, kev tshaj lij thiab muaj txiaj ntsig.
Qhov tshwm sim ntawm qhov tsis muaj daim duab charter rau ib lub tuam txhab
Thaum lub tuam txhab tsis muaj daim duab kos duab, qhov no tuaj yeem ua rau muaj qhov tsis zoo ntawm nws qhov kev sib txuas lus thiab nws cov duab hom. Kev sib txuas lus yuav tsis muaj qhov sib xws thiab pom meej, ua rau nws nyuaj rau kev paub txog lub tuam txhab lub npe thiab cov khoom lossis cov kev pabcuam. Nws kuj tseem tuaj yeem ua rau cov khoom lag luam nthuav qhia yuam kev, xws li cov xim tsis raug lossis siv cov fonts, thiab ua phem rau cov duab.
Qhov tsis muaj daim duab charter tuaj yeem ua rau kev lag luam zoo li tsis muaj kev koom tes lossis tsis ua haujlwm, thiab tuaj yeem ua rau muaj teeb meem kev cai lij choj, xws li kev lag luam lossis kev foob txhaum cai. Yog li ntawd, nws yog ib qho tseem ceeb rau lub tuam txhab kom muaj daim duab kos duab los lav kev sib txuas lus thiab kev sib txuas lus pom kev, thiab ntxiv dag zog rau nws cov hom phiaj.
Vim li cas lub logo tseem ceeb rau lub tuam txhab
Lub logo yog ib qho tseem ceeb tshaj plaws ntawm lub tuam txhab kev pom tus kheej. Nws feem ntau yog thawj lub hauv paus uas cov neeg siv khoom koom nrog lub hom phiaj thiab nws ua lub luag haujlwm tseem ceeb hauv kev tsim kom muaj kev lees paub thiab kev paub.
Lub logo zoo yuav tsum yog tus kws tshaj lij, nco ntsoov thiab cuam tshuam tus kheej ntawm kev lag luam. Nws yuav tsum yog qhov yooj yim, pom tau yooj yim thiab hloov tau rau ntau hom ntawv thiab kev sib txuas lus xov xwm. Nws yog ib qho tseem ceeb uas yuav tau siv sij hawm thiab siv zog los tsim lub logo uas ua tau raws li cov qauv no, vim nws yuav siv rau txhua lub tuam txhab cov ntaub ntawv sib txuas lus, xws li daim npav lag luam, daim ntawv qhia, cov ntawv tshaj tawm, cov vev xaib hauv internet, social networks, thiab lwm yam.
Los ntawm kev siv lub logo zoo ib yam ntawm txhua qhov kev sib txuas lus, cov tuam txhab tuaj yeem ntxiv dag zog rau lawv cov duab thiab ua kom yooj yim rau cov neeg siv khoom kom paub txog nws. Nws tseem tuaj yeem pab lawv sawv tawm ntawm lawv qhov kev sib tw thiab tsim kom muaj kev sib raug zoo nrog lawv cov neeg tuaj saib.
Tsis tas li ntawd, lub logo tsim tau zoo kuj tuaj yeem pab cov lag luam sawv tawm hauv kev lag luam coob. Nws tuaj yeem rub cov neeg siv khoom txaus siab thiab ua rau lawv xav paub ntau ntxiv txog lub tuam txhab thiab nws cov khoom lossis kev pabcuam. Nws tseem tuaj yeem pab cov tuam txhab tso lawv tus kheej ua cov thawj coj hauv lawv lub khw thiab tsim kom muaj kev ntseeg siab.
Txuas ntxiv nyeem tsab xov xwm ntawm qhov chaw qub →
