Lub vev xaib uas nrhiav tsis tau yog lub vev xaib uas tsis muaj nyob. Tsis muaj dab tsi ua kom pom kev pom ntau dua li kev tshawb fawb cav qib siab rau cov lus tseem ceeb tshaj plaws. Hauv daim vis dis aus no, Youssef JLIDI piav qhia yuav ua li cas txhawm rau txheeb xyuas qhov chaw ntawm A txog Z. Nws qhia yuav ua li cas txhawm rau txhim kho nplooj ntawv lub sijhawm thauj khoom, ntxiv cov lus tseem ceeb thiab cov lus tshawb nrhiav, thiab ua kom pom kev nrog cov kev txuas sab nraud. Koj yuav kawm yuav ua li cas mus ntxiv thiab ntsuas qhov zoo thiab qhov ntau ntawm kev tshawb fawb ntawm nplooj ntawv web. Los ntawm kev txheeb xyuas thiab nkag siab cov cim qhia ua haujlwm tseem ceeb thiab tom qab ntawd tswj cov kev tshawb fawb cav tsis tau. Koj yuav muaj peev xwm los tsim ib lub website.

Cov lus tseem ceeb yog dab tsi?

Cov ntsiab lus tseem ceeb yog cov ncauj lus lossis cov tswv yim uas piav qhia cov ntsiab lus ntawm lub vev xaib. Cov no yog cov lus lossis kab lus uas tib neeg siv thaum tshawb nrhiav cov ntaub ntawv, cov khoom lossis cov kev pabcuam uas lawv nyiam.

Cov ntsiab lus tseem ceeb ua lub luag haujlwm tseem ceeb hauv kev tshawb fawb cav optimization vim tias lawv ua kom pom cov nplooj ntawv. Ib nplooj ntawv yuav tshwm sim nyob rau sab saum toj ntawm cov txiaj ntsig tshawb fawb yog tias cov ntsiab lus siv hauv nws cov ntsiab lus sib phim cov ntsiab lus siv los ntawm cov neeg siv Internet.

Lub hauv paus ntsiab lus tseem ceeb yog qhov yooj yim: thaum lub tshuab tshawb nrhiav tshawb xyuas cov ntsiab lus thiab cov ntawv ntawm nplooj ntawv web thiab txiav txim siab tias nws muaj cov lus teb thiab cov ntaub ntawv uas cov neeg siv tab tom nrhiav, nws qhia nws ntawm nplooj ntawv tshawb fawb.

 Backlinks

Lus "backlinks" lossis "incoming links". Lub sij hawm "backlink" yog siv nyob rau hauv kev lag luam SEO xa mus rau ib tug hyperlink nyob rau hauv cov ntsiab lus uas taw tes rau lwm lub website los yog domain. Nws yog piv rau kev sib txuas sab hauv, uas tuaj yeem xa mus rau cov ntsiab lus nyob rau tib nplooj ntawv, txawm tias lawv muaj tib hom ntawv.

Cov kev sib txuas sab hauv feem ntau yog siv los pab cov neeg siv nrog qhov chaw navigation thiab indexing rau Google qhov kev tshawb nrhiav bots, thaum backlinks yog siv rau sab nraud navigation.

- Cov ntaub ntawv sab nraud ntawm lub xaib thiab / lossis cov khoom lag luam tuaj yeem nthuav tawm rau cov neeg siv Is Taws Nem.

- Hloov cov koob npe ntawm ib lub xaib mus rau lwm qhov

Qhov kev ua haujlwm thib ob no tseem ceeb rau SEO optimization. Muab qhov backlink rau cov ntsiab lus yog ib daim ntawv pom zoo. Xws li cov lus pom zoo yog ib qho kev ntseeg siab uas Google siv nyob rau hauv nws qhov tseeb algorithm los txheeb xyuas cov txiaj ntsig. Hauv lwm lo lus, qhov ntau backlinks muaj (txuas los ntawm cov nplooj ntawv uas pom zoo rau lub xaib), qhov ntau dua qhov chaw yuav pom los ntawm Google. Tau kawg, qhov tseeb yog qhov nyuaj me ntsis.

Nplooj ntawv nrawm: nws txhais li cas rau koj qhov chaw?

Txij li thaum xyoo 2010, Google tau suav nrog nplooj ntawv nrawm hauv nws cov txheej txheem optimization. Qhov no txhais tau tias cov nplooj ntawv qeeb qis dua cov nplooj ntawv nrawm. Qhov no ua rau kev txiav txim siab txij li lub tshuab tshawb nrhiav tau hais tias nws xav txhim kho cov neeg siv kev paub.

Blogs, khw muag khoom online, thiab cov khw muag khoom uas tsis sim txhim kho lawv cov kev ua tau zoo tau sib xyaw ua ke.

- Tsawg nplooj ntawv raug txheeb xyuas vim tias Google cov kev tshawb fawb cav muaj tsawg. Qhov tseeb, lawv tsuas yog siv sijhawm tsawg tsawg ntawm kev mus saib thiab saib koj qhov chaw. Yog tias nws thauj khoom qeeb, muaj kev pheej hmoo tias lub cav yuav tsis muaj sijhawm los tshuaj xyuas txhua yam.

- Ntau dua bounce tus nqi: Kev ua tau zoo ntawm cov duab tuaj yeem txo tus nqi bounce (feem pua ​​​​ntawm cov neeg siv uas tawm ib nplooj ntawv tom qab ob peb feeb vim lawv tsis tuaj yeem nkag tau cov ntsiab lus nrawm txaus).

- Kev hloov pauv qis dua: Yog tias cov neeg tuaj yeem yuav tsum tau tos ntev dhau rau txhua nplooj ntawv, lawv yuav poob siab ntev thiab hloov mus rau qhov chaw sib tw. Tsis tas li ntawd, nws tuaj yeem ua rau koj lub tuam txhab lub koob npe nrov. Yog li ntawd, nws yog ib qho tseem ceeb uas yuav tau xav txog cov txheej txheem SEO hauv qab no rau koj lub vev xaib.

Txhawm rau xaus, koj yuav tsum nco ntsoov tias lub vev xaib ua haujlwm tsis zoo tuaj yeem xa cov lus tsis raug rau kev tshawb fawb xyaw thiab ua rau cov neeg siv tsis zoo. Qhov no, nyob rau hauv lem, tuaj yeem ua rau tsis pom kev zoo.

Kev nrawm nrawm ntawm nplooj ntawv tsis tsuas yog ua kom zoo rau kev tshawb nrhiav, tab sis kuj ua rau cov neeg siv khoom siab ncaj thiab hloov pauv (muab, ntawv xov xwm, kev muag online, thiab lwm yam).

Txuas ntxiv nyeem tsab xov xwm ntawm qhov chaw qub →