Whakapai ake i o wharangi hoko me nga reiti whakawhiti me te whakamatautau A/B!
Mena kei a koe he paetukutuku, kei te rapu koe ki te whakapai ake i to reeti whakawhiti. Mo tenei, he mea nui ki te mohio ki nga whanonga o o manuhiri me te tautuhi i nga waahanga e akiaki ana ia ratou ki te mahi. Ko te whakamatautau A/B he huarahi ngawari me te whai hua ki te mahi i tenei. Me mihi ki tena Whakangungu tere a Google Optimize, ka ako koe me pehea te hanga i nga rereketanga o te whaarangi me te whakamaori i nga hua o nga whakamatautau kia mohio ai ko tehea rereketanga ka tino whai hua ki te huri i to hunga whakarongo.
Me pehea te mahi whakamatautau A/B?
Ko te whakamatautau A/B ka taea e koe te whakamatautau i nga putanga e rua o te wharangi kotahi, he mea taketake me tetahi rereke rereke i runga i te kotahi neke atu ranei nga tohu (tae patene, tuhinga, hoahoa, me etahi atu). Ko nga putanga e rua ka tuu ki te whakataetae ki te whakatau ko wai te mea tino whai hua ki te whakatutuki i te whainga whakahuri. Ma tenei whakangungu ka mohio koe ki nga kaupapa o te whakamatautau A/B me pehea te tono ki to paetukutuku.
He aha to whakamatautau A/B me Google Optimize?
Google Aroha he taputapu whakamatautau A/B kore utu me te ngawari ki te whakamahi e hono pai ana ki etahi atu taputapu tātaritanga Google penei i te Google Analytics me te Kaiwhakahaere Tohu Google. Kaore i rite ki a Facebook Ads, Adwords ranei, ka taea e koe te whakamatautau i to punaha whiwhinga whakarongo, ka taea e Google Optimize te whakamatautau i te whanonga o o kaiwhakamahi ina tae mai ratou ki to pae, kei reira te waahi whakamutunga o te huringa o te whakarongo. Ma tenei whakangungu e whakaatu ki a koe me pehea te whakamahi i a Google Optimize hei whakapai ake i te mahinga o to paetukutuku.
Ma te tango i tenei whakangungu a Google Optimize, ka taea e koe te hanga rereketanga o te whaarangi, te whakataurite me te arotau i to reeti whakawhiti. Ahakoa he kaiwhakahaere hokohoko tukutuku koe, he kaihoahoa UX, he kaiwhakahaere korero tukutuku, he kaituhi kape, he hiahia noa ranei koe, ma tenei whakangungu ka taea e koe te whakatau i nga mahi whakatika me nga mahi toi i runga i nga raraunga wheako A/B, kaua i runga i nga whakaaro. Kaua e tatari roa ki te whakapai ake i o wharangi hoko me o reiti hurihanga me te whakamatautau A/B!
