M'maphunzirowa a Google, tikufotokozera momwe mungapangire njira yotsatsira ndi kutsatsa. Mudzawonanso momwe kutsatsa kwamaimelo, makanema, ndi zotsatsa kungakuthandizireni kufikira ndikubweretsa ogula ambiri. Zomwe zimaperekedwa ndi zaulere komanso zapamwamba kwambiri kotero tiyeni tigwiritse ntchito mwayi.

Mutu wophatikizika wamaphunziro a Google: Kodi kusanthula zamalonda ndi chiyani?

Kusanthula zamalonda ndikusonkhanitsa deta kuchokera kuzinthu zosiyanasiyana kuphatikizapo zotsatira za zochitika zamalonda zamakampani, zambiri zamakhalidwe a ogula. Podalira magwero osiyanasiyana awa, mudzatha:

- fotokozani njira

- konzani maphunziro atsopano amsika

- sinthaninso zotsatsa zanu m'njira yomwe mukufuna

- mwina mwasintha mikangano yanu ndi machitidwe a Imelo

- kulongosolanso zolinga zomwe zikuyenera kukwaniritsidwa

Kusanthula kwabwino kumakupatsani chidziwitso chonse chomwe mungafune kuti mupange zisankho ndikuchitapo kanthu. Koma muyenera kusamala posanthula mfundo zokhazo zimene zili zofunikadi. Msampha ndikutenga nthawi yanu mukusanthula popanda kupanga zisankho.

Ndikukulangizani kutsatira maphunziro a Google ngati simuwerenga nkhani yonse. Ulalo uli pambuyo pa nkhaniyo.

Musanayambe kusonkhanitsa deta, muyenera kudzifunsa mafunso otsatirawa.

Kodi cholinga cha kusanthula ndi chiyani ndipo mukufuna kudziwa chiyani?

Chifukwa zomwe mumasonkhanitsa ndizofunika kwambiri pakutsatsa kwanu, ndikofunikira kuzindikira ma metric omwe ali ofunikira kuti bizinesi yanu ikhale yabwino komanso msika womwe mukufuna. Popanda zolinga, kusanthula malonda ndi mndandanda wa manambala omwe sakutanthauza kalikonse.

Izi ndi zina mwa mwayi woperekedwa pakuwunika zomwe mukuchita pakutsatsa kwanu:

- Kulungamitsira ndalama zotsatsa.

- Kuwerengera ndalama zogulira malonda.

- Dziwani njira zogwirira ntchito komanso zochitika zamalonda.

- Kufotokozera mwatsatanetsatane zothandizira ndi polojekiti.

- Kuzindikiritsa mipata munjira yanu yotsatsa.

Kusanthula kwamalonda kuyenera kupereka chithunzi chomveka bwino komanso chidziwitso chomwe chingagwiritsidwe ntchito kukonza njira zotsatsa zomwe zilipo kale.

Konzani malo ogulitsira pa intaneti

Amalonda ambiri akufunafuna njira zatsopano zochitira bizinesi yapaintaneti. Malo ogulitsira pa intaneti amatha kufikira zikwizikwi za makasitomala.

Tiyeneranso kudziwa kuti kupanga zida zapaintaneti kwapangitsa kuti aliyense azitha kupanga sitolo yapaintaneti mophweka. Ichi ndichifukwa chake makampani ambiri amalota kuwonjezera malonda awo ndi e-commerce. Koma kuseri kwa utopia iyi kumabisa chowonadi china: mpikisano wowopsa pa intaneti.

Ngati mukufuna kuchita bwino pamalonda a e-commerce, nazi zina kuposa malangizo othandiza.

Simungathe kuchita nokha.

Anthu ambiri amalota kukhala ndi malo awo ogulitsira pa intaneti (poyamba), koma siziyenera kutero.

Maloto opangira ndalama ndi sitolo yapaintaneti kunyumba ndi sitolo m'garaja ndizovuta, koma ndizovuta kuti zitheke: mu 2018, pali malo ogulitsa pa intaneti okwana 182 ku France ndipo ngati mukufuna kuchita bwino, muyenera kuchita bwino. amafunika kukhala ndi luso kuti awonekere kwambiri.

Mwa kuyankhula kwina, yesani kudzizungulira nokha ndi anthu omwe angagwirizane ndi luso lanu.

Mukhozanso kusankha wothandizira wabwino yemwe ali ndi chidziwitso m'madera osiyanasiyana okhudzana ndi polojekiti yanu (ukatswiri wamakono, malonda, intaneti, kukhathamiritsa kwa injini zosaka, mapangidwe).

Chenjerani ndi kugulitsa zinthu zomwe palibe amene ali nazo chidwi

Ngati tsamba lawebusayiti silikukwaniritsa zofunikira zenizeni kapena kufunikira, kuthekera kwake kwakukula kumakhala kochepa. Anthu ena akuwoneka kuti alibe nzeru ndipo amawononga ndalama zopenga kuti aukire msika woposa zinsinsi.

Tsamba lanu litha kukhala ndi kagawo kakang'ono, koma pewani ma niche omwe ndi ang'ono kwambiri komanso otanganidwa kale. Ngati simungathe kufikira anthu ambiri omwe angakhale makasitomala, bizinesi yanu sikhala yopindulitsa.

Mfundoyi ndi yosiyana ngati muli ndi sitolo yakuthupi. Pankhaniyi, zoopsa zimakhala zochepa kwambiri.

Mapangidwe anu atsamba ayenera kukhala okongola komanso osavuta. Izi zimathandiza kupereka chidziwitso chabwino cha ogwiritsa ntchito chomwe chingalimbikitse alendo kuti azikhalabe patsamba.

Malangizo onsewa amakumbukiridwa mu maphunziro a Google, ulalo womwe umapezeka pambuyo pa nkhaniyi. Mukaphunzitsidwa bwino, mudzataya ndalama zochepa.

Mutu womwe uli mu gawo 2 la maphunzirowa: kutsatsa kwa imelo

Tanthauzo la kuyesa kwa A/B

Kuyesa kwa A/B kumaphatikizapo kuyesa mitundu iwiri ya kampeni yotsatsa yomweyi kapena zomwe zili pa intaneti pazitsanzo ziwiri za omwe angakhale makasitomala. Cholinga ndicho kudziwa kuti ndi matembenuzidwe ati (A kapena B) omwe ali ofunika kwambiri kwa omvera.

Zolemba ndi zolemba zosiyanirana ziyenera kupangidwa kuti zifananize.

Mwachitsanzo, malonda a A/B atha kugwiritsidwa ntchito panjira zosiyanasiyana zama digito.

- Kutsatsa pazama media (mwachitsanzo, kutsatsa pa Facebook ndi LinkedIn).

- Mafomu olembetsera masemina ndi ma webinars.

- Itanani kumasamba ochitapo kanthu okhala ndi mapepala oyera otsitsidwa.

- Mabuku otsatsa ophunzitsira komanso kuphunzira patali.

- Mafotokozedwe azinthu pamasamba ogulitsa

- malonda a imelo.

Chifukwa chiyani kuyesa kwa A/B kuli kofunikira pakutsatsa maimelo?

Kuyesa kwa A/B ndikofunikira pakuwongolera njira zotsatsira maimelo m'makampani aliwonse, kaya ndi B2B, B2C, e-commerce, kapangidwe, IT, chithandizo chamankhwala, kapena ntchito.

Zimathandiza kudziwa chifukwa chake uthenga wina uli wothandiza kapena chifukwa chake siwothandiza. Chifukwa chiyani omvera ena amakhala ndi mayankho okwera pamaimelo ena komanso mitengo yotsika yotenga nawo gawo?

Kudalira malingaliro ndi njira yoipa: ndi njira yosagwira ntchito. Ngakhale ogulitsa odziwa zambiri amafunika kuyesa zotsatira za makampeni kuti atsimikizire kuti akugwira ntchito ndikubweretsa makasitomala ambiri.

Pali zifukwa zambiri zochitira mayeso a A / B:

- Kumvetsetsa zinthu zomwe zimakopa makasitomala.

- Dziwani njira zabwino zolembera ndi kutumiza maimelo kumagulu enaake amakasitomala.

- Dziwani maimelo omwe mungatumize kwa omwe mukufuna.

- Pangani zisankho zodziwitsidwa ndi zolinga kuti bizinesi ipitirire.

- Konzani bwino kwamakampeni otsatsa maimelo.

Kodi cholinga chobetcha pamalonda am'deralo ndi chiyani?

Apanso, ndibwino kuti mutenge maphunziro a Google mutangomaliza nkhaniyi. Izi zikuthandizani kuti mumvetsetse mwachangu zovuta zamalonda am'deralo. Mabizinesi omwe akufuna kutsatsa malonda awo ndikugulitsa pamsika wapafupi akuyenera kusankha malonda oyandikana nawo. Izi zikugwiranso ntchito ku maofesi a mano, salons okongola, masitolo ogulitsa, masitolo ogulitsa zovala, masitolo ogulitsa mipando, ndi zina zotero.

Izi zikugwira ntchito pafupifupi makampani onse.

Mwachitsanzo, mafunso osakira pa Google akuchulukirachulukira, monga dotolo wamano ku Paris, dotolo wamano wapafupi, malo ogulitsira apafupi, ndi zina zambiri.

Chifukwa china ndi chakuti ntchito zamalonda zam'deralo ndizotsika mtengo kusiyana ndi ntchito zapadziko lonse lapansi kapena kontinenti yonse.

Kutsatsa kwadziko ndikovuta kukhazikitsa ndipo sikoyenera mabizinesi onse. Kutsatsa kwapafupi komweko kungapangitse chidwi chamakasitomala pantchito yanu ndikukuthandizani kuti muwonjezere ndalama zanu. Simufunikanso kulemba ntchito bungwe.

Kodi mungagwiritse ntchito bwanji njira yotsatsira pa intaneti?

Mutha kupanga ndi kukonza mbiri yanu yabizinesi pa Google.

Mwachidule cha malonda am'deralo, ndizosatheka kusatchula Google. Njira yothandiza kwambiri komanso yothandiza kuti musamalire chithunzi chanu chakampani.

Mindandanda ya Google ndi mbiri yamabizinesi akomweko pa Google omwe ogwiritsa ntchito angagwiritse ntchito kwaulere ndikuwoneka pazotsatira zakusaka kwa Google komanso pa Mapu a Google.

Mutha kugwiritsa ntchito mawu osakira omwe amafotokoza dzina lanu labizinesi, ntchito, kapena zinthu, monga fishmonger ku Marseille, kuti mupange mtundu wanu ndikuwonjezera malonda anu.

Nawa maubwino apamwamba a Google Sales Profiles pamabizinesi am'deralo.

- Yosavuta kugwiritsa ntchito.

- Ntchito ndi yaulere.

- Tsamba lanu la bizinesi limapezeka pazotsatira zakusaka kwanuko.

- Zimaphatikizapo zidziwitso zonse zokhudzana ndi bizinesi yanu, monga zambiri, malo, malonda, ntchito, mafotokozedwe ndi ndemanga.

Kusakatula kwanuko ndi kothandizanso pakuwongolera mbiri yanu yabizinesi, kuyang'ana mawonekedwe, komanso kuwunikira. Pokhazikitsa mbiri yokhazikika, mutha kuwonjezera mawonekedwe anu ndikukopa makasitomala ambiri sabata iliyonse.

Zikwangwani ndikuwonetsa kutsatsa: Google Training module 1

Kutsatsa kowonetsa ndi njira yakale kwambiri komanso yofala kwambiri yotsatsira digito. Iyi ndi imodzi mwa mitundu yotsatsa yomwe timawona pafupifupi kulikonse.

Zikwangwani ndizo mawonekedwe akuluakulu. Kutsatsa kwawonetsero kumaperekedwa ndi maukonde osiyanasiyana monga Google, Facebook, Instagram, TikTok kapena Pinterest.

Ngati mukufuna kufikitsa anthu ambiri kudzera pamayendedwe apaintaneti, ndikofunikira kuchita zotsatsa kapena kukonza zotsatsa. Izi nthawi zambiri zimakwaniritsa zotsatsa zakusaka.

Mosiyana ndi zotsatsa zakusaka, zomwe zimachokera ku mawu osakira omwe amapezeka muzosaka, wonetsani zotsatsa zomwe zimatsata omvera malinga ndi kuchuluka kwa anthu.

Njira zoyambira kukhazikitsa njira yabwino ya SEO.

Kafukufuku wa mawu ofunika

Gawo loyamba pakukhazikitsa njira yothandiza ya SEO ndikufufuza mawu ofunika. Izi ndiye maziko a SEO yabwinoko. Choyamba, muyenera kufufuza tsamba lanu mozama ndikuzindikira mitu yoyenera ndi zomwe zikuchitika. Kenako kusankha mawu ofunikira kumachitika.

Chifukwa chake ndikofunikira kudziwa zizolowezi, kusaka pafupipafupi komanso zokonda za omvera anu. Mawu ofunika omwe asankhidwa ayenera kukhala ogwirizana ndi mawu omwe amagwiritsidwa ntchito ndi wogwiritsa ntchito. Ngati mutha kuzindikira izi, mutha kufikira omvera anu ndikuwasintha kukhala otsogolera.

Mutha kugwiritsa ntchito zida zosiyanasiyana monga Google Ads Keyword Planner, Ubersuggest, Semrush kuti muzindikire bwino mawu osakira omwe angasangalatse omvera anu. Zida izi zidzakuthandizani kupeza mawu abwino kwambiri omwe amapanga anthu ambiri.

Sinthani tsamba lanu ndi SEO yake

Kuwunika kokhathamiritsa kwa injini zosakira kumawunika zamkati ndi kunja kwa tsamba lanu, komanso luso lake. Makamaka, imayang'ana kusiyana pakati pa malonda, zomwe zili ndi njira zogulitsira digito.

M'malo mwake, gawo lililonse latsambalo limawunikidwa kuti zitsimikizire kuti zonse zikuyenda bwino. Mwachitsanzo, zomwe zili ndi indexed molondola, maulalo amkati ndi othandiza, ndemanga ndi zabwino, etc. Onetsetsani kuti mafotokozedwe a metadata ndi meta awongoleredwa pamasamba onse.

Zida zaulere za SEO monga ScreamingFrog zitha kugwiritsidwa ntchito kuyang'ana machitidwe a SEO, mwachitsanzo kupewa zomwe zili, ma URL obwereza, ndi zidziwitso zosafunika.

Kupanga ma backlinks

Kupanga maulalo ndi chimodzi mwazolinga zakusaka kwa injini zosaka patsamba. Nthawi zambiri zimaphatikizapo kupanga maulalo olowera (otchedwa backlinks) pakati pa zinthu zina zapaintaneti ndi masamba anu. Pokonzekera kumanga ulalo, choyamba muyenera kusankha mawu osakira omwe mukufuna kulimbikitsa. Kenako onjezani maulalo ogwirizana ndi zomwe muli nazo.

Maulalo abwino amayenera kubwera kuchokera ku magwero odalirika ndikugwirizana ndi mutu womwewo ndi tsamba lanu. Mwachitsanzo, tsamba lovomerezeka kwambiri lomwe lili ndi maulalo a dofollow limakhudza kwambiri masanjidwe kuposa tsamba lomwe lili ndi maulalo osatsata. Choncho ndikofunikira kudziwa njira zosiyanasiyana zopezera maulalo akunja.

Mayendedwe a ntchito omwe akulimbikitsidwa kuti mupeze ma backlink.

Kuti mupeze maulalo, muyenera kupanga zinthu zabwino kwambiri zomwe ndizosavuta kugawa. Izi zikutanthauza kupanga zomwe ena angafune kugwiritsa ntchito ngati gwero lodalirika lazidziwitso. Njirayi nthawi zambiri imatenga nthawi yambiri komanso khama, koma ndiyodalirika kwambiri pamalumikizidwe ndi alendo.

Muthanso kugwirizana ndi olemba mabulogu ena kuti mupange maulalo ndikugawana zomwe zili. Izi zimatchedwa geest blogging.

Pangani okhutira ndi wokometsedwa okhutira.

Zomwe zili patsamba lanu zitha kukweza masanjidwe atsamba lanu pamawu anu osakira. Mutha kuwona positi iliyonse yabulogu ngati mwayi watsopano. Chifukwa chake, chilichonse mwazolemba zanu chikhoza kuwoneka pazotsatira zamainjini osakira. Ngati bizinesi yanu ilibe blog, muyenera kuyambitsa imodzi.

Osagwiritsa ntchito mawu osakira ambiri m'mabuku anu: makina osakira adzakulangani. Mutha kupanganso maulalo otuluka kumasamba ena ovomerezeka okhudzana ndi mutu wanu. Zitha kuwoneka ngati zolemba za nangula kapena ngati mabatani mkati mwazolemba.

Njira yabwino yopangira zinthu sikufuna kuti tsamba lanu likhale lokhazikika pamutu umodzi. Komabe, mutuwo uyenera kukhala wokhudzana ndi niche yanu komanso omvera anu. Izi zimakulitsa udindo wanu pamachitidwe a Google. Choncho ndizothandiza kupanga magulu a zolemba zomwe zingakuthandizeni kukwaniritsa zolinga zanu.

Konzani masamba anu onse kuti akhale patsogolo

Dziwani masamba omwe muyenera kuwongolera kaye. Nawa maupangiri okometsera tsamba lanu:

- Sankhani mawu omwe mukufuna kulimbikitsa pamasamba anu, sinthani metadata ndi mawu ofunikira kwambiri ndikupanga maulalo owoneka bwino komanso ofotokozera kuti mukope makasitomala ambiri.

- Onjezani mawu osakira pazomwe muli.

- Onjezani mawu osakira pamitu ya H1, H2 ndi H3.

- Gwiritsani ntchito ma alt tag pazithunzi

- Kupanga maulalo kuzinthu zamkati patsamba lanu ndi gawo lofunikira pakukhathamiritsa kwa injini zosakira. Maulalo amasamba ena atha kupanga mayendedwe omveka bwino patsamba lanu. Zimathandiziranso kukhathamiritsa kwa injini zosakira.

 Pitilizani ndi zosintha zaposachedwa za SEO.

Ma injini osakira, monga kutsatsa kwa digito, akusintha nthawi zonse. Chifukwa chake ndikofunikira kutsatira zomwe zachitika posachedwa. Kumbukirani kuti pali magwero ambiri a chidziwitso pa intaneti.

 Onani momwe tsamba lanu likugwirira ntchito.

Kaya mumawononga nthawi yochuluka bwanji, ndikofunikira kudziwa ngati njira za SEO zomwe mukugwiritsa ntchito zikugwira ntchito. Ngati mukufuna kudziwa momwe mungagwiritsire ntchito njira yanu ya SEO, muyenera kuyang'anira zonse zomwe zikuchitika. Izi sizidzangokuthandizani kupeza madera omwe mungawongoleredwe, komanso zidzakutsegulirani mwayi watsopano.

Mutha kuyang'anira kuchuluka kwa anthu pogwiritsa ntchito zida zowunikira ngati Google Analytics. Mutha kupanganso ma dashboards mu Excel kapena Google Mapepala. Zinthu zotsatirazi ndizofunikira kwambiri:

- Kutalika kwa nthawi yochezera kapena nthawi yomwe mumagwiritsa ntchito patsamba lililonse.

- Avereji yamasamba omwe amawonera kapena masamba omwe adawonedwa panthawi inayake.

- Chiwerengero chamasamba omwe amawonera kapena kutsitsa pakanthawi.

- Mtengo wotembenuka: kuchuluka kwa alendo omwe atembenuka.

 

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