Kukhutira kwamakasitomala kumayimira kuweruza kwamakasitomala pa chinthu kapena ntchito, chifukwa chake timafanizira zomwe kasitomala amayembekeza komanso momwe amagwirira ntchito. Ena amawona kukhutira kwamakasitomala ngati "kumverera kwachilengedwe (kwabwino kapena koyipa) komwe kumachitika pambuyo pogula". Kutsatira zochitikazo, makampani atha kupereka mafunso okhudza kuzindikira digiri ya kukhutira kwamakasitomala.

Ndi zinthu ziti zomwe zili m'mafunso okhutitsidwa pambuyo pazochitika?

Zomwe zili m'mafunso okhutitsidwa pambuyo pa chochitika zili m'magulu atatu akuluakulu:

  • malingaliro abwino a kasitomala atagula: mtundu wa chinthu kapena ntchitoyo umagwirizana ndi zomwe kasitomala amayembekeza, pakadali pano, kasitomala amamva bwino komanso okhutira ndikusankha - nthawi zambiri - kubwereranso kwa inu pazogula zamtsogolo. Yankho ku mafunso makamaka zabwino;
  • malingaliro olakwika a kasitomala atagula: mtundu wa chinthu kapena ntchitoyo uli pansi pamlingo woyembekeza (kusagwirizana koyipa), zomwe zikutanthauza kuti magwiridwe antchito samakwaniritsa zomwe kasitomala amayembekeza, kukhumudwa uku kumabweretsa mayankho olakwika mufunso ndipo kasitomala atha kuchoka. bungwe lanu;
  • kukhutitsidwa kwambiri kwamakasitomala atagula: mtundu wa chinthu kapena ntchito ndi wapamwamba kuposa momwe amayembekezera (zabwino), kasitomala imakhalabe yogwirizana kwambiri ndi bungwe lanun ndipo kuyankha pafunsoli ndikwabwino pamfundo zonse.
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Mungapeze bwanji mayankho okhutiritsa a pambuyo pa chochitika?

Eni mabungwe ndi mabizinesi akuyenera kudziwa kuti zotsatsa zomwe zimagwirizana mokokomeza zitha kuwononga malonda kapena ntchito zomwe akupereka, zotsatsa zoterezi zitha kuonjezera kwambiri kuyembekezera kwa makasitomala, pamenepo zidzakhala zovuta kumukhutiritsa.

Chifukwa chake, kutsatsa kumayenera kukhala ndi mawonekedwe ena a chinthu kapena ntchito ndikusiya zina zonse kuti zidabwitse kasitomala.

Kafukufuku wasonyeza zimenezokasitomala wokhutitsidwa amakamba za kukhutira kwake kwa anthu atatu omwe amawadziwa, pamene kasitomala wosakhutira amalankhula za kusakhutira kwake ndi mankhwala kapena ntchito kwa anthu oposa makumi awiri. Palibe kukaikira ponena za kuopsa kwa chiyambukiro choipa cha kulankhula za gulu ndi katundu wake.

Choncho m'pofunika kuyeza kuchuluka kwa kukhutira kwamakasitomala kotero kuti bungwe lizitha kuzindikira zolakwika zomwe zili mu malonda kapena ntchito ndikupeza ngati gulu lomwe likukhudzidwa lapindula ndi malonda kapena ntchito zomwe zaperekedwa m'njira yomwe imatsimikizira kuti akupitirizabe kugwirizana ndi kampaniyo.

Mafunsowa amakulolani kuti mudziwe bwino makasitomala

Njira yokhayo yopezera bizinesi ndikuyesa dziwani bwino makasitomala, kuti adziwe bwino zilakolako zawo ndikupewa chilichonse chomwe chingawasokoneze, ayenera kulimbikitsidwa kuti afotokoze maganizo awo pa zinthu zomwe amapatsidwa ndi ntchito zomwe amapatsidwa, malinga ngati malingaliro ndi malingalirowa akugwiritsidwa ntchito kuyamikira zomwe bungwe likuchita ndi yesani kuthana ndi zopinga zomwe mumakumana nazo.

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Kodi njira zoyezera kukhutitsidwa kwamakasitomala ndi ziti?

Kuti ayese kuchuluka kwa kukhutira kwamakasitomala, Pulofesa Scott Smith akupereka sikelo yopangidwa ndi zigawo zinayi. Choyamba, pali mtundu womwe umaganiziridwa womwe ungayesedwe pofunsa mafunso ang'onoang'ono opita kwa makasitomala omwe ali ndi funso pa kuyamikira kwawo kwa mlingo wa khalidwe la malonda kapena ntchito pambuyo pogula (kulingalira khalidwe), kupyolera mu pafupifupi mayankho a chitsanzo chandamale, zimadziwikiratu ngati khalidwe lomwe amalingaliridwalo ndilotsika kapena lapamwamba kuposa momwe amayembekezera. Yankho ili limalola kampani kupanga zisankho zazikulu.

Kenako, timapeza cholinga chowombola chomwe chingayesedwe pofunsa kasitomala, mwachitsanzo: mukufuna kugulanso chinthuchi?

Palinso kukhutitsidwa kwamakasitomala ndi chinthu kapena ntchito yomwe waperekedwa: chinthuchi chimawerengedwa kuti ndi njira imodzi yabwino yodziwira kuchuluka kwamakasitomala omwe amakonda kapena sakonda chinthu china chake, izi zimachitika popanga mafunso okhudza chinthu china chake.

Pomaliza, tiyenera kutchula kukhulupirika kwa kasitomala. Izi zitha kuyezedwa pofunsa kasitomala: Kodi mungapangire anzanu kuti agule izi kapena ntchito?