Phunzirani luso lolunjika omvera anu ndi maphunziro a HP LIFE "Audience Anu Otsatira".

Kuwonetsedwa kwa HP LIFE ndi maphunziro "Omvera Anu Omwe Akufuna"

M'dziko lazamalonda ndi kulumikizana, kumvetsetsa ndi kulunjika bwino omvera anu ndikofunikira kuti kampani ichite bwino. HP LIFE, pulogalamu ya HP (Hewlett-Packard), imapereka maphunziro apa intaneti otchedwa “Omvera Anu Amene Mukufuna” kuthandiza amalonda ndi akatswiri kudziwa bwino mbali yofunikayi yotsatsa.

HP LIFE, chidule cha Learning Initiative For Entrepreneurs, ndi nsanja yophunzitsa yomwe imapereka maphunziro aulere pa intaneti kuthandiza amalonda ndi akatswiri kukulitsa luso lawo labizinesi ndiukadaulo. Maphunziro operekedwa ndi HP LIFE amakhudza magawo osiyanasiyana monga kutsatsa, kasamalidwe ka polojekiti, kulumikizana, zachuma ndi zina zambiri.

Maphunziro a "Chandamale Audience" adapangidwa kuti akuthandizeni kuzindikira ndikumvetsetsa omvera omwe mukufuna kuwafikira ndi zinthu kapena ntchito zanu. Potsatira maphunzirowa, mudzakhala ndi chidziwitso chozama cha zosowa, zokonda ndi makhalidwe a omvera anu, zomwe zidzakuthandizani kusintha bwino malonda anu ndi njira yolankhulirana.

Zolinga zamaphunzirowa ndi:

1. Mvetserani kufunikira kodziwa ndikulunjika kwa omvera anu.
2. Phunzirani njira zodziwira ndikugawa omvera anu.
3. Konzani njira zolankhulirana bwino ndi omvera anu.

Potsatira maphunziro a "Chandamale Audience", mudzakhala ndi luso lofunikira kuti mupambane pa malonda ndi kulankhulana, monga kusanthula msika, kugawa magawo a omvera ndikusintha uthenga wanu malinga ndi zosowa ndi zokonda za omvera anu.

Kudziwa omvera anu ndikofunikira kuti bizinesi yanu ipambane. Kumvetsetsa bwino kwa omvera anu kumakupatsani mwayi wopereka zinthu ndi ntchito zogwirizana ndi zosowa zawo, konzani njira yanu yotsatsa ndikusunga makasitomala anu. Nawa njira zazikulu zozindikirira ndikumvetsetsa omvera omwe mukufuna:

1. Kusanthula kwa msika: Gawo loyamba ndikuwerenga msika wanu ndikusonkhanitsa zambiri zamagulu osiyanasiyana a makasitomala omwe angakhale nawo. Mutha kugwiritsa ntchito magwero monga kafukufuku wamsika, malipoti amakampani, malo ochezera a pa Intaneti, ndi kuchuluka kwa anthu kuti mumvetsetse bwino zomwe omvera anu ali nazo, zosowa zawo, ndi zomwe amakonda.
2. Gawo la omvera: Mukasonkhanitsa zambiri za msika wanu, ndi nthawi yogawa omvera anu m'magulu ofanana. Kugawikana kungatheke motengera milingo yosiyanasiyana, monga zaka, jenda, malo, kuchuluka kwa maphunziro, ndalama kapena zokonda.
3. Kufotokozera omvera anu: Kulemba mbiri kumaphatikizapo kupanga zithunzi zamagulu anu omvera kutengera zomwe zasonkhanitsidwa pakuwunika msika ndi magawo. Ma mbiri awa, otchedwa "personas", amaimira archetypes a makasitomala abwino ndipo adzakuthandizani kumvetsetsa zomwe amakulimbikitsani, kugula makhalidwe ndi zomwe akuyembekezera.
4. Tsimikizirani omvera omwe mukufuna: Mukamaliza kufotokozera omvera anu, ndikofunikira kutsimikizira kuti zimagwirizana bwino ndi zolinga zanu zabizinesi ndipo ndizokulirapo mokwanira kuti zithandizire kukula kwanu. Mutha kuyesa malingaliro anu amtengo wapatali ndi omvera awa pochita kafukufuku, zoyankhulana, kapena kuyesa msika.

Mukazindikira ndikumvetsetsa omvera anu, kuphatikiza chidziwitsocho munjira yanu yotsatsira ndikofunikira kuti muwongolere zoyesayesa zanu ndikukulitsa chidwi chanu. Nawa maupangiri osinthira njira yanu yotsatsira kuti igwirizane ndi omvera omwe mukufuna:

1. Sinthani zogulitsa ndi ntchito zanu: Pomvetsetsa zosowa ndi zomwe omvera omwe mukufuna, mutha kusintha zinthu zanu ndi ntchito zanu kuti zikwaniritse zomwe akuyembekezera. Izi zitha kuphatikiza zosintha pamapangidwe, magwiridwe antchito, mtengo kapena ntchito zogulitsa pambuyo pake.
2. Sinthani kulumikizana kwanu mwamakonda: Kukondana kwanu ndikofunikira kuti mupange ulalo ndi omvera anu ndikudzutsa chidwi chawo pazopereka zanu. Sinthani uthenga wanu, kamvekedwe kanu ndi njira zoyankhulirana zanu molingana ndi mikhalidwe ndi zokonda za omvera anu.
3. Yang'anani zoyesayesa zanu zamalonda: Yang'anani zoyesayesa zanu zotsatsira pamayendedwe ndi njira zomwe zingafikire ndikuphatikiza omvera omwe mukufuna. Izi zitha kuphatikiza kutsatsa kwapaintaneti, media media, kutsatsa maimelo kapena kutsatsa.
4. Yezerani ndi kusanthula zotsatira zanu: Kuti muwone momwe njira yanu yogulitsira imathandizira, ndikofunikira kuyeza ndikusanthula zotsatira za zoyesayesa zanu. Gwiritsani ntchito ma key performance indicators (KPIs) kuti muwone momwe mukupitira patsogolo ndikusintha malingaliro anu potengera malingaliro a omvera anu.

Mwa kuphatikiza chidziwitso cha omvera anu omwe mukufuna kukhala nawo Njira yotsatsa, mudzatha kupanga makampeni oyenerera, kuwonjezera kukhutira kwamakasitomala, ndikusintha zotsatira zabizinesi yanu.