Dzidziso yeGoogle yekuona nekukasira. Ona kuti mabhizinesi angagadzira sei kuvepo kwavo pamhepo uye kukwezva vatengi vatsva panharembozha dzavo.
Kushambadzira kwakanangana neSmartphone: zvichienderana nekuiswa pakutanga kwekudzidziswa kweGoogle
Kushambadza panharembozha kwazova indasitiri inorema mabhiriyoni emadhora. Vanhu vanoda kusvika mabhiriyoni mana pasi rose vanoshandisa nharembozha kamwechete pazuva, uye nhamba iyoyo iri kuramba ichikura. Izvi zvinoreva kuti kushambadza kwenharembozha kunogona kusvika hafu yehuwandu hwepasi rose panguva ipi zvayo.
Kuti ive nechokwadi chechiitiko chepamusoro, makambani ari kufunga nezvekushambadzira nharembozha anofanirwa kufunga nezvehuwandu hwevanhu, zvinodiwa nevatengi uye zvavanoda, uye mutengo wemutakuri wekuona kana kushambadzira kwenhare kuchikosha mari.
Izvo zvakakoshawo kufunga zvakanakira uye zvakaipira zvekushambadzira kwenhare.
Mobile advertising inzira yekushambadzira yepamhepo umo kushambadzira kunoonekwa chete mumabrowser efoni. Zvishambadziso zvakatengwa pamawebhusaiti enhare zvakafanana neakatengwa ads pamawebhusaiti edesktop, asi ane dhizaini shoma uye anowanzo kubhadharwa paCPM (pay-per-click) hwaro. Aya ads anogona kushandiswa kuwedzera kutengesa.
Nei kushambadzira kwenhare kusingagone kufuratirwa?
Kushambadzira kwenhare ndeimwe yenzira dzinoshanda dzekusimudzira zvinhu, masevhisi nemabhizinesi. Kukosha kwayo kuri pachena pakutanga kuona.
-Kushambadzira kwenhare kunotendera iwe kuti usvike kune vateereri vakanangwa nenzira dzakasiyana. Zvichienderana nezvido, zvinokuvaraidza, basa, mafungiro, nezvimwe. Zvinoenderanawo nekuti vatengi vako vanogara kupi.
-Kushambadza kwenhare ndiyo imwe yenzira dzinodhura dzekusvika vangangove vatengi. Nharembozha dzekushambadzira dzinoda bhajeti diki pane kushambadza kweterevhizheni neredhiyo.
“Uye mhedzisiro yacho inokurumidza. smartphone yemutengi wako inowanzova navo zuva rese. Izvi zvinoreva kuti ivo vanonyanya kuona nharembozha pane dzechinyakare nzira dzekushambadzira dzakadai sedesktop ads. Call To Action mhinduro dzinoshanda zvakanyanya parunhare. Nekungodzvanya zvishoma, chigadzirwa chako chinogona kuodha.
Muchinjikwa-yekucheka musoro unomhanya kuburikidza neGoogle kudzidziswa, chinongedzo kune icho chichangobva chinyorwa. Chokwadi ndezvemahara, saka tora mukana nazvo.
Izvo zvakanyanya intuitive uye saka zvakanyanya kushanda
Mushandirapamwe wekuratidzira mushandirapamwe unoratidza zvakarongeka mufananidzo kana vhidhiyo ad pane smartphone kana mushandisi akashanyira webhusaiti kana app.
Ivo vane yepamusoro tekinoroji zvinodiwa uye kazhinji vanokwikwidza nezvipo kubva kunhau saiti, saka ivo vanopihwa zvishoma kazhinji. Iyo yekutanga bhajeti zvakare yakakwira zvishoma, asi mhedzisiro iri nani.
Mishandirapamwe yekuratidzira yakafanana nekushambadza kwekunze, asi hairatidzirwe mumigwagwa, asi pamakomputa evashandisi veInternet, mafoni uye nharembozha.
Icho chishandiso chinoshanda chekuratidzira zvigadzirwa kune chaiwo mapoka evatengi, ese ari muB kusvika B uye B kusvika C.
Mishandirapamwe yekuratidzira inokurukurwa muChitsauko 3 chekudzidziswa kweGoogle kwandinokupa zano kuti utarise. Kana ukasaverenga chinyorwa chose, unokwanisa kuziva zvatiri kutaura nezvazvo nekukasira. Iyo link yakananga mushure mechinyorwa.
Vazhinji vashandisi veinternet vari kushandisa social media kuburikidza nenharembozha.
Mumakore achangopfuura, social media yave chiteshi, sosi yepesvedzero uye ruzivo kune vatengesi. Facebook ikozvino inzira yakakosha yekugovera kune vatengesi.
Naizvozvo, vatengesi vari kutendeukira kunzira dzinoratidza nharembozha optimization matekiniki. Vanogadzira maprofiles emunhu uye misoro yenyaya inonangana neGen Z. Social media-senge masisitimu ekufambisa ave tsika pamasikirini madiki.
Batanidza zvinhu izvi mune yako social media zvemukati zano kutora mukana weiyo mobile shanduko.
- Gadzira zvinhu zvinobatika, zvakaita semifananidzo nemavhidhiyo, zvesocial media uye nharembozha.
- Siya fungidziro isingakanganwike yemhando yako ine zvinomanikidza zvinoonekwa.
- Tumira ongororo yevatengi nezve zvigadzirwa nemasevhisi ako uye tsanangura kune vangangove vatengi mabhenefiti aunopa.
MaSmartphones uye masocial network anokura pamwe chete
91% yevashandisi vesocial media vanowana social media kuburikidza nenharembozha uye 80% yenguva inoshandiswa pasocial media iri pamapuratifomu enhare. Zviripachena kuti kudiwa kwe mobile-hushamwari zvemukati pasocial media kuri kukura nekukurumidza.
Kuti ukwidze kuvepo kwako kwesocial media, iwe unoda mobile-hushamwari zvemukati uye interface iyo vashandisi venhare vanogona kushandisa pakufamba.
Social media marketing statistics inoratidzawo kuti mapuratifomu akasiyana anoshanda zvakasiyana.
Unofanira kuzvibvunza:
- Ndeapi masocial network anoshandiswa nevateereri vako?
- Chii chinonyanya kukosha kune chigadzirwa chako kana sevhisi?
- Ndezvipi zvemukati zvavanoda kuona pamafoni avo?
Mhinduro kumibvunzo iyi ichakubatsira iwe kugadzira chirongwa chekushambadzira chesocial media.
Vhidhiyo Content Marketing
Vhidhiyo inonyanya kuita uye inomanikidza kupfuura mamwe marudzi ezvinyorwa. Nemapuratifomu mazhinji enhare, kugadzira dhizaini yekushambadzira vhidhiyo yemhando yako muna 2022 harisi zano rakanaka chete, asi chinhu chinodiwa.
84% yevakapindura vakati vaizotenga chigadzirwa kana sevhisi mushure mekuona vhidhiyo inomanikidza.
Vatengi zvakare vanogona kugovera mavhidhiyo kupfuura mamwe marudzi ezvinyorwa. Zvemukati zvakagovaniswa zvine kukosha kwechokwadi uye zvinowedzera kubatanidzwa.
Kiyi yezvakanakisa zvemukati zvevhidhiyo kuziva vateereri vako uye kugadzira vhidhiyo pane inonakidza musoro iyo inozoisa pakarepo brand yako parutivi.
Izvi zvakakosha nekuti zvinobatsira kusiyanisa mhando yako uye kugadzira buzz.
- Chengetedza mavhidhiyo ako ari mapfupi (30-60 masekondi)
- Wedzera kufona kunobatsira kuita panopera vhidhiyo.
- Gadzira akasiyana siyana eiyo ad yevhidhiyo uye ongorora zvabuda.
Neraki, kune akawanda eMarTech analytics maturusi pamusika kuti akubatsire kunzwisisa izvo vateereri vako vanofarira uye chii chinoda kuchinjwa.
Runako rwe mobile video content nderekuti haudi mudziyo une simba kuti uugadzire. Zvese zvaunoda kuti ubatane nevateereri vako ndeye smartphone uye meseji yekugadzira.
Neanopfuura makumi manomwe neshanu muzana emavhidhiyo anoonekwa panharembozha, unogona kugadzira inoshanda nharembozha yekushambadzira chirongwa chinozoendesa brand yako padanho rinotevera.
Gadzirisa webhusaiti yako yekutsvaga nharembozha
Shandisa maficha anodiwa neGoogle bot
Iyo Googlebot yekutsvaga robhoti irobhoti rinogara richiratidza mabhiriyoni emapeji ewebhu. Ichi ndicho chishandiso cheGoogle chinonyanya kukosha cheSEO, saka vhura musuwo kune icho. Kana uchida kuishandisa, gadzirisa robots.txt faira rako.
Tarisa pane "inopindura dhizaini"
Saiti inopindura iwebhusaiti inoshanda uye inogadzirisa chimiro chayo kune ese maturusi. Iyi parameter inofanirwa kuverengerwa paunenge uchigadzira webhusaiti. Zvisinei, usaite zvibvumirano zvisingasviki nezvinodiwa zvishoma. Chiitiko chemushandisi chinofanirawo kuverengerwa. Mawebhusaiti anogona zvakare kuedzwa pamahwendefa uye nharembozha. Edza kuratidza chete izvo zvinounza kukosha kwakawedzerwa kune muenzi. Semuyenzaniso, iyo menyu bar inogona kuvanzwa uye inongoratidza kana uchitenderera nemapeji mapeji.
Ita kuti zvinyorwa zviwanikwe nyore nyore
Zvakakosha kushandisa nzira dzinoita kuti izvi zviitike. Semuenzaniso, unogona kugadzira mapeji ekubhadhara kana kushandisa pre-populated drop-down menyu kuti zvive nyore kuisa ruzivo. Kune e-commerce saiti, ita shuwa kuti zvinhu zvinoenderana, senge zvigadzirwa zvinyorwa uye mabhatani, zvakaiswa pakakwirira pane peji sezvinobvira. Izvi zvinobvumira vashanyi kuti vasvetuke vakananga kuzvinhu izvi pasina kutenderera mazviri.
Kana iwe uchida kukura bhizinesi rako online, ungasaziva kana iwe uchida webhusaiti kana nharembozha.
Ndeupi misiyano mikuru pakati pewebhusaiti uye nharembozha? Google Training Module 2 Main Topic
Kusiyana newebhusaiti, iyo inowanikwa kuburikidza neinternet, nharembozha inofanirwa kutorwa pasi kuti ishandiswe.
Webhusaiti inoteerera inogona kushandiswa pamakomputa, nharembozha uye mahwendefa. Sezvo purogiramu ichida kutorwa, inogona kuonekwa chete pamafoni efoni uye mahwendefa, izvo zvisiri nyore.
Ziva, zvisinei, kuti mamwe maapplication anogona kushandiswa pasina kubatana kweinternet. Izvi zvingava zvakakodzera kufunga nezvazvo pakusarudza kwako.
Iyo nharembozha inogona kuve "yakabatanidzwa" muhupenyu hwezuva nezuva hwemushandisi uye inozadzisa mamwe maapplication enharembozha (SMS, email, runhare, GPS, nezvimwewo).
Iyo app inoshandisawo push notification system kuzivisa mushandisi wenhau. Kusiyana nenharembozha dzakagadzirirwa kubatanidzwa kwe "native", kushanda kwewebhusaiti kunogumira kudivi rino.
Ndeipi bhajeti ye mobile application?
Musika wekushandisa mbozhanhare uchasvika pahukuru hukuru hwe188,9 bhiriyoni panosvika 2020, izvo zvinoratidza kufarira kukuru kwenyanzvi mukugadzira nharembozha.
Muchokwadi, makambani mazhinji uye akawanda ari kutanga kugadzira nharembozha.
Nekudaro, kungofanana nesocial media uye kuvandudza webhu, kusimudzira nharembozha hakusi kwemahara. Chakatonyanya kukosha inyaya yemutengo wekusimudzira, nekuti zvinoenderana nekuti chii chaizvo icho mobile app inofanirwa kuita.
Mundima yekutengeserana, mawebhusaiti anoshandiswa kusimudzira mhando. Iko kuvandudza kwemafoni ekushandisa kunogona kuenderera mberi maererano nekushanda kunopihwa kune vashandisi.
Kusiyana kubva nyore kusvika katatu zvichienderana nerudzi rwekushandisa
Pamwe chete nekushanda, ichi ndicho chinonyanya kukosha chiyero chekutarisa mutengo we mobile app.
Zvichienderana nerudzi uye kushanda kwechishandiso, mutengo wekugadzirwa kwayo unogona kusvika zviuru zvemaeuro.
Kuvandudzwa kwesocial media hakudhure sekuvandudzwa kwemutambo wenharembozha.
Rudzi rwemashandisirwo runotarawo mwero wetekinoroji inodiwa pakuita kwayo. Kubva pakuona kwehunyanzvi hwekuona, kusimudzira masocial network kuri nyore pane iyo yemitambo yemavhidhiyo.
Mutengo wekuvandudza kazhinji unoenderana nemafungiro epurojekiti yako. Naizvozvo unofanira kuva nepfungwa dzakajeka panyaya iyi.
