Ziva mune iyi dzidziso yeGoogle mabhizinesi anogona kukwezva vatengi vakawanda online. Anotsanangurawo nzira yekuvandudza injini yekutsvaga (SEO) uye kushandisa online advertising (SEM) kuwedzera kutengesa uye kuonekwa.
Iwe unozodzidza kuunganidza, kuongorora uye kushandura data revatengi kuita zvinogoneka kuona uchishandisa Google Analytics. Pfupiso yemitemo mikuru inotaurwa mukudzidziswa mune chinyorwa chiri pasi apa.
Google Analytics yaani, yei?
Google Analytics chishandiso chekutevera chakagadzirwa neGoogle chinounganidza uye chinopa ruzivo rwakakosha nezvemawebhusaiti. Icho chirongwa chine simba chekuongorora chinobatsira mawebhusaiti uye nharembozha kunzwisisa mashandiro avo uye mashandisiro anoita vashandisi mapuratifomu aya.
Muzera reinternet yedhijitari, kugadzira traffic inokwanisa uye kushandura inotungamira idambudziko kune vanhu vazhinji. Kuti ukunde dambudziko iri, zvinodikanwa kuti ukwanise kutevedzera uye kuyera data rine chekuita nekuita kwewebhusaiti yayo.
Kupa huwandu hwakawanda hwemishumo yakadzama, Google Analytics ndiyo nzira yakanakisa yekuwana ruzivo rwakakodzera uye runobatsira nezve webhusaiti yako.
Kudzidza zvakawanda nezveGoogle Analytics uye akawanda maficha idanho rakakodzera. Iyo link yekudzidziswa kweGoogle mushure mechinyorwa. Senguva dzose unogona kuiwana mahara.
Ndiani anogona kushandisa Google Analytics?
Google Analytics inowanikwa kune wese munhu, mabhizinesi nemasangano paInternet.
Kuti ushandise GA, unoda Google account. Mushure maizvozvi, iwe uchakwanisa kubudirira kuisa, kugadzirisa, kubata uye kushandisa Google Analytics.
Zvichienderana neshanduro yesoftware yaunosarudza, unogona kusarudza kuti ndeipi data yaunoda kukwirisa kuvepo kwako online uye kuita.
Mune mamwe mazwi, Google Analytics yakakodzera kune avo vanoda ku:
-Yera uye ongorora maitiro emhando yavo uye uone kuti chii chinoshanda uye chii chisingaiti.
-Tsvaga mhinduro kumatambudziko esaiti yavo, iedze uye uigadzirise.
Pamwe chete, maturusi ekumisikidza akaitwa kuti awanikwe anopa mhinduro dzakajeka kumibvunzo yakawanda inowanzobvunzwa nevaridzi vesaiti, senge:
- Vangani vanhu vanoshanyira saiti?
- Chii chinovakwezva uye vanofamba sei pasaiti?
- Ndezvipi zvishandiso zvinoshandiswa nevashanyi uye vanobva kupi?
- Vangani vevashandisi ava vanobva kune vakasiyana vakasiyana?
-Ipi muzana yevatengi vakatenga zvichienderana nemaemail avakagamuchira?
-Inguvai iyo vashandisi vanopedza kurodha bepa jena rakapihwa?
-Ndezvipi zvigadzirwa zvikuru uye masevhisi anonyanya kushanda kune vateereri vako?
- Zvichingoenda zvakadaro.
Google Analytics zvirokwazvo chombo chakakosha kune avo vanoda kuvandudza webhusaiti yavo. Ini ndinokupa zano rakasimba kuti utange Google kudzidziswa nguva pfupi mushure mekuverenga kwako. Kuziva maturusi akasiyana eGoogle kuchakubatsira zvakanyanya, chero chirongwa chako.
Chii chinonzi Google AdWords?
Usati wataura nezveGoogle Ads, zvinodikanwa kukurukura muchidimbu SEO uye kushambadza, nekuti vanhu vazhinji vanovhiringa aya maviri pfungwa.
Izwi rekutanga SEO rinoreva optimization yekuvapo kwako uye rinoratidza seti yematekiniki ane chinangwa chekuvandudza zvinzvimbo zvako mune organic mhedzisiro yeakasiyana einjini yekutsvaga (Google, Bing, Yahoo, nezvimwewo).
Yechipiri SEA inonetsekana yakabhadharwa kushambadzira mumajini ekutsvaga: paGoogle, kushambadzira kunoratidzwa zvinoenderana nemhedzisiro yekutsvaga yevashandisi veInternet avo, kuburikidza neAdwords platform, vanosarudza mazwi akakosha avanoshuvira kunanga. Mutengo unoenderana nenhamba yenguva iyo ad inooneka mumitsva yekutsvaga uye huwandu hwekudzvanya.
Zvakanakira kushambadza paGoogle
Kunanga kurinani
Kana iwe ukashambadzira paGoogle, unogona kutarisira kuti ad yako ionekwe pane yekutanga peji reinjini yekutsvaga uye pamusoro pezvawanikwa zvekutsvaga. Izvi zvinoita kuti Google Ads ive chishandiso chakakwana kana iwe uchida kuvandudza masosi ako.
Svika kune vanhu vakawanda
Sezvinoratidzwa nenhamba, imwe yemabhenefiti ekushambadzira paAdwords kugona kusvika kune yako chinangwa chevateereri. Nhamba idzi dzinoratidza simba uye simba reGoogle pasi rose.
- Google ndiyo inotungamira pasi rose yekutsvaga injini uye ine chikamu chemusika chinodarika 90% muFrance.
- Adwords ndiyo inonyanya kushandiswa advertising solution.
- Kune 44,7 miriyoni vashandisi veInternet muFrance (maererano neGoogle).
- 16,2 miriyoni kushanya pazuva muFrance.
- 40,6 miriyoni vashanyi pamwedzi muFrance.
- 34,8 miriyoni yakasarudzika vashandisi pamwedzi pane nharembozha muFrance.
- 5,5 bhiriyoni yekutsvaga mibvunzo pazuva paGoogle.
- 167 bhiriyoni yekutsvaga mibvunzo pamwedzi paGoogle.
- Kupfuura 50% yekutsvaga kunoitwa kubva kunharembozha.
Sezvo mazhinji ekushambadzira kweGoogle kunobva kune vashandisi venhare, nekuratidza ads paAdwords unenge wakanangana nevashandisi venhare.
Kukurumidza kudzoka pakudyara
Imwe yemabhenefiti makuru ekushambadzira kwepamhepo (kusiyana nemazano enguva refu seSEO) ndeyekuti inogona kuyerwa kanenge ipapo. Sezvo mabikirwo ekutanga achizivikanwa pakarepo mushure mekubudiswa, mazano anogona kugadziriswa nekukurumidza.
Kubva pamaawa makumi maviri nemana mushure mekuburitswa, unokwanisa kuyera kushanda kwezviziviso zvako maererano nekudzvanya, zvinoonekwa uye kushandurwa uye kuona mibairo yekutanga.
Adwords advertising inogona zvakare kuve chishandiso chinoshanda chekutaura chekutanga zvigadzirwa zvitsva kana masevhisi uye panguva yemwaka mishandirapamwe.
Zvechokwadi uye zvakare zvidzidzise iwe pachako zvakanaka usati washandisa mari yako. Kudzidziswa kweGoogle kune chinongedzo chiri pazasi peji kwakakosha kwauri. Nakirwa nazvo, ndezvemahara.
Bhadhara chete kune zvinoshanda
Paunogadzira ad muGoogle Adwords, unogona kusarudza bhidhiti nzira (CPC, CPM, CPP nevamwe).
Kana mumwe munhu asina kudzvanya pakushambadzira kwako, zvione, uye usaite chinhu pane yako saiti mushure mekudzvanya, haufanirwe kubhadhara.
Yakanyanya kunanga
Kutsvaga kwakabhadharwa kunobvumidza iwe kunyatso kunanga vateereri vako. Unogona kusvika kune vanhu vachitsvaga zvigadzirwa kana masevhisi ako nekuratidza ads ako pavanotsvaga nemazwi akakosha aunopinza.
Unogona kudzikisira kutsvaga kwako kwawakananga kunzvimbo nemitauro. Iwe unogona zvakare kusarudza zuva uye nguva yako AdWords ads inoratidza. Saka iwe unosvika kune vanhu chaivo panguva chaiyo uye munzvimbo chaiyo.
Imwe bhenefiti yeGoogle AdWords ndeyekuti iwe unogona kunanga ads kune vashandisi vakamboshanyira saiti yako.
Iwe unogona kubata mishandirapamwe yako kubva pakutanga kusvika pakupedzisira sezvaunoona zvakakodzera
Gadzira nzvimbo dzekugovera uye zvirongwa zvinoenderana nezvinangwa zvako kuti iwe ugone kushambadza chero kupi, chero nguva.
Kana iwe uchida kugadzirisa yako yakabhadharwa yekutsvaga mushandirapamwe, gadziridza ad yako, shandura peji rako rekumhara, wedzera mazwi matsva, kana kuita dzimwe shanduko, unogona kuzviita chero nguva kuburikidza neGoogle Adwords.
Nheyo imwechete inoshanda kune bhajeti. Kana iwe uchifunga kuti inoda kuwedzerwa kana kuderedzwa, unogona kuichinja chero nguva. Semuenzaniso, kana iwe uchitengesa zvigadzirwa zvemwaka sematoyi, unogona kuwedzera bhajeti yako muna Mbudzi naZvita, Kisimusi isati yasvika.
Ndeapi madhijitari chiteshi aunofanirwa kutarisa pazviri maererano nebhizinesi rako?
Kushambadzira kwenzvimbo kwakava chishandiso chakakosha kune vatengesi. Nekudaro, vanotarisana nedambudziko rakakura pakugadzira zano: kusarudza nzira dzekutaura dzedhijitari.
Ndedzipi nzira dzekusarudza, ndedzipi dzekunze uye dzemukati maturusi ekutaurirana ekushandisa, ndeapi maturusi ekutaurirana ekushandisa zvinoenderana nechinangwa nebasa rako? Hezvino zvese zvaunoda kuziva.
Unotsanangura sei zvinangwa zvako zvekutaurirana?
Usati waita chimwe chinhu, unofanira kuziva kwauri kuenda. Mune mamwe mazwi, iwe unofanirwa kuziva kuti ndezvipi zvinangwa zvedhijitari yekutaurirana nzira. Zvinangwa izvi zvinogona kusiyana zvakanyanya zvichienderana nekambani uye chikamu.
Uri kugadzira bhizinesi here? Kana zvakadaro, unofanirwa kutanga kushambadza nekukurumidza kuti uwane vatengi vako vekutanga. Kune rumwe rutivi, kana iwe wakatove wakanyatsosimbiswa, yako yemunharaunda kushambadzira zvinangwa zvinogona kunge zvakasiyana zvakanyanya.
- Natsiridza kana gadziridza chimiro chemhando yako.
- Kukwezva vateereri vatsva uye wedzera vatengi vako.
- Chengetedza vatengi varipo.
- Kurudzira zvigadzirwa zvitsva kana masevhisi.
Kukurukurirana naizvozvo hausi mubvunzo wemashoko chete. Inyaya yekuziva simba, kusasimba nemikana. Zvichienderana nemamiriro acho ezvinhu, unogona kugadza zvinangwa zvakakodzera kuti uzviite. Nekudaro, iyo sarudzo yedhijitari yekutaurirana nzira zvakare zvakanyanya zvinoenderana neboka raunoda kusvika.
Unotsanangura sei boka rako raunoda?
Nangisa mameseji ako paboka rako raunoda. Segmentation ndiyo kiyi yemakambani ekushambadzira anoshanda uye hukama huri nani hwevatengi.
Kunyangwe iwe uchida kuchengetedza vashandisi vako vepakati kana kukwezva zvikamu zvitsva zvevatengi, iwe unofanirwa kutsanangura chaizvo waunoda kusvika. Iwe unogona kushandisa nzira dzakasiyana dzeizvi.
- Nzvimbo yenzvimbo
- Age
- Genre
- Chiyero chemari
- Pakati pechido
Nekufunga nezve ega hunhu hwevatengi, unogona kugadzira chimiro cheako mutengi akakodzera zvichienderana nemaitiro akakosha kwaari. Nekudaro, pane chaiyo chiyero chesarudzo yedhijitari yekutaurirana nzira: zera.
Boka rega rega rezera rine mawebhusaiti avanofarira uye masocial network. Ungave uri kukurukura nepwere, vanhu vakuru, kana kuti kunyange vanhu vebhizimisi, nzira yavanokurukura nayo yakasiyana zvinooneka.
Nzira yekusarudza chiteshi chakakodzera chekutaura kwako kwedhijitari?
Kana uchinge watsanangura zvinangwa zvako uye waziva waunoda kusvika, yave nguva yekutarisa nzira dzakasiyana.
Social media
Kana paine imwe chiteshi isingagoni kufuratirwa, ndeyesocial media. Inopa huwandu hwemabhenefiti kumabhizinesi.
Chekutanga, mapuratifomu aya anoita kuti zvikwanise kuumba nharaunda yakatenderedza nzvimbo dzekutengesa dzega uye kuzvichengeta. Kushamwaridzana uku kwakakosha kuti makambani awedzere kuve vanhu uye nekumisikidza hukama hwechokwadi nemutengi wega wega. Nhasi, kushambadzira kwesocial media uye manejimendi enharaunda inoita basa rakakosha mukuchengetedza chimiro chechiratidzo.
Nekudaro, social media zvakare ipuratifomu yakanaka yekushambadzira yemuno, kwaunogona kuisa yakachipa kushambadzira uye kusvika kune yakanyatso tariswa yevateereri. Nekungodzvanya kushoma, unogona kusimudzira bhizinesi rako kune vakakodzera uye vakananga vanhu.
Ndeipi social media yekushandisa zvinoenderana nevateereri vanotarisirwa?
- Mahotera nemaresitorendi: Makambani ari muchikamu ichi haafanire kuregeredza mapuratifomu akadai seTripadvisor, ayo anowanzo shandiswa nevangangodaro vatengi.
- Vakuru: Vanhu vari pakati pemakore gumi nemasere kusvika makumi mana vatove neruzivo nezvesocial media uye vanogona kunge vari vashandisi veFacebook neTwitter. Saka namatira kumapuratifomu ayo vechidiki vanogara kure nawo. Iri boka rezera rinoshandisawo Instagram nesimba.
-Vadzidzi vechikoro chesekondari: Kunyangwe vasingashande pamhepo sevechidiki, vachiri kushanda zvakanyanya uye vanoshandisa masisitimu echinyakare seFacebook.
- Vechidiki: Shandisa mapuratifomu akadai seTikTok, Snapchat kana Instagram zvakanyanya sezvinobvira kusvika kune vechidiki vari pasi pemakore gumi nemasere.
-B2B chikamu: Makambani eB2B anofarira LinkedIn, inova ndiyo inonyanya kukosha pasocial network kumakambani aya.
Google, Yahoo nevamwe
Injini dzekutsvaga imwe yakakosha yedhijitari yekutaurirana chiteshi. Mibairo yekutsvaga yemunharaunda inzira yakanaka yekutyaira traffic.
Iyo zvakare chiteshi chinoshandiswa zvakanyanya uye vanhu vazhinji vajaira kutsvaga zvigadzirwa nemasevhisi kuburikidza neGoogle.
Chero zvazvingaitika, zvakakosha kuti makambani asangove newebhusaiti chete, asiwo kuti akwidze iyo SEO. Kugara kushambadza zvakakodzera uye zvemhando blog zvinyorwa zvakare inzira yakanaka yekukwiridzira yemuno SEO uye kukwezva vatengi vatsva.
Vateereri veB2B vanonyanya kukoshesa zvinyorwa zvakadzama, mapepa machena, uye zvimwe zvirimo.
Imwe yakakosha yekutaurirana chishandiso kumabhizinesi emuno iGoogle Bhizinesi Profile (yaimbova Google Bhizinesi Rangu). Iri remahara bhizinesi kadhi rinogona kugadzirwa mumaminitsi uye richaonekwa mune zvemuno kutsvaga mhinduro.
Maserura
Indaneti yaenda mobile. MaSmartphones ave kuita anopfuura 55% yepasi rose traffic traffic.
Vashandisi veInternet 2.0 vanofarira kuva nenharembozha yavo nguva dzese uye vanoishandisa kutsvaga ruzivo paInternet. Izvi ndezvechokwadi kunyanya kutsvaga kwemuno.
Geolocation ikozvino inoita kuti zvive nyore kuwana mabhizinesi padyo newe. Warasa makiyi ako? Saka chinhu chekutanga kuita kutora nharembozha yako uye kufonera ari padyo wekukiya.
Asi nharembozha hadzisi dzekufona chete. Social media zvakare inotora nzvimbo yakawanda pamidziyo iyi. Mapuratifomu akaita seTikTok, Snapchat uye Instagram akagadzirirwa chaizvo mafoni.
Vanhu vazhinji vari pakati pemakore gumi nemaviri kusvika makumi mana vane smartphone, asi vezera rekare havaishandise uye vanoishandisa zvakasiyana. Zvisinei neizvi, nharembozha dzinoramba dziri nzira inoshanda yekusvika kune vese vateereri.
Email tsamba
Imeyili ndeimwe yekare dhijitari yekutaurirana nzira, asi izvo hazviite kuti isashande. Kusiyana naizvozvo, inoshanda zvikuru kana ikashandiswa zvakanaka.
Iwe unofanirwa kudzivirira zano iri, kunyanya kana vateereri vako vari vadiki, sezvo vechidiki vasingadi kushandisa email. Vashandisi vakura vachiri kukoshesa iyi nzira yekutaurirana uye vanopindura zvirinani kune matsamba enhau uye mamwe maemail ekushambadza.
Email zvakare chikamu chakakosha chedhijitari yekushambadzira zano kumakambani eB2B. Iyo inzira yakanaka yekusimudzira zvemhando yepamusoro uye kushandura.
SMS Marketing
Chekupedzisira, SMS isarudzo isingafanirwe kufuratirwa kana zvasvika pakutorwa kwevatengi. Kutenda kune geolocation kana geotargeting, unogona kutumira mameseji emunhu kune vanhu chaivo, panguva chaiyo uye munzvimbo chaiyo.
Une chitoro chembatya pakati peguta here? Kushambadzira kweSMS kunogona kukurudzira vatengi vanopfuura nechitoro chako nekuvatumira otomatiki macode.
Iyi chiteshi inokodzerawo vateereri vadiki, sezvo zvichikosha kuve ne-smartphone (kana ingangoita nharembozha).
Sei uchisarudza nzira dzakawanda dzekutengesa nzira?
Iwe unofanirwa here kusarudza imwe dhijitari yekutaurirana chiteshi uye woregeredza vamwe? Chokwadi kwete.
A-multi-channel strategy ndiyo yakakosha kupa vatengi ruzivo rwepamusoro uye kuunza mari. Izvi zvinoreva kushandisa nzira dzakasiyana panguva imwe chete, kusanganisira social media, kushambadzira, nharembozha, uye email.
Zvisinei, hazvina kukwana kuzvibatanidza. Haisi yekungotsvaga musanganiswa wakakodzera wemachaneli, zvakare nezve kuabata.
Social media, injini yekutsvaga uye email. Digital communication channels hadziperi. Zvisinei, mumwe nomumwe wavo ane maitiro ake. Zvichienderana nevateereri vako uye zvinangwa, zvakakosha kugadzira hurongwa hwechiteshi chega chega. Nenzira iyi, unogona kuwedzera kushanda kwekuedza kwako kwekushambadzira kwepamhepo uye kuwana mhedzisiro inogara.
