Kudzidziswa uku kunopa sumo kune strategic management. Kana kambani ichida kusimudzira, inoisa nzira inozoitungamira kwenguva refu. Pamberi pekutsanangurwa kwehurongwa hwayo, kambani inofanirwa kuita ongororo yekuongorora zvirinani zvinhu zvemukati nekunze nharaunda.
Kuti uite ongororo iyi, zvinofanirwa kufunga nezve zvakakosha zvezviitwa zvaro: iro bhizinesi rekutanga, vatengi, mamishini, vakwikwidzi, nezvimwe. Zvinhu izvi zvinopa hurongwa mukati meiyo strategic diagnosis inoenderana.
Kudzidziswa uku kunopa iwe, zvichibva pabasa rehunyanzvi purofesa Michael Porter, kuti udzidze maturusi akasiyana ekuita hurongwa hwekuongororwa kwekambani. Pamusoro pezvo, kosi yacho inopa mazano anoshanda ekutsvaga ruzivo neiyo yekusundidzira uye yekudhonza nzira…
