Iwe unoda here kupa mufananidzo wehunyanzvi kune yako brand uye unovimbisa homogeneity yekuona kwako kutaurirana? Iyi kosi pane graphic charter yakagadzirirwa iwe! Jérôme, multimedia purojekiti maneja naFrançois, mutungamiriri wehunyanzvi uye mukuru wemifananidzo mugadziri, anokutungamira mukugadzira kana mashandisirwo eiyo iripo graphic charter, kukuratidza maitiro ekugadzirisa uye kuita kuti igamuchirwe nevose vane chekuita.
Iyi kosi yakavhurika kune vese, pasina prerequisites, iwe uchaona kuti graphic charter inogona sei kuvandudza mufananidzo wemhando yako, kufambisa kuzivikanwa kwayo uye kwezvigadzirwa zvako nemasevhisi. Iwe unozodzidzawo maitiro ekugadzirisa kune zvaunoda kuchinja. Tinovimba unonakidzwa nekutora kosi iyi uye kuti inokukurudzira kuti uunze brand yako kuhupenyu.
Chii chinonzi graphic charter uye chinogona sei kusimbisa yako brand image?
A graphic charter igwaro rinotsanangura mitemo yekushandisa chitupa chinooneka chekambani, mhando kana sangano. Inoshandiswa kuvimbisa homogeneity yekuona kutaurirana kwekambani, nekutsanangura mavara, mafonti, mifananidzo, marogo, nezvimwe. iyo inofanirwa kushandiswa mune zvese zvekutaurirana media (maposta, mabhurocha, mawebhusaiti, bhizinesi makadhi, nezvimwewo).
Izvo zvakare zvinoita kuti zvikwanise kusimbisa chiratidzo chechiratidzo uye kufambisa kucherechedzwa kweiyo mhando uye zvigadzirwa zvayo uye masevhisi. Iyo graphic charter chishandiso chekukurukurirana chinoshanda kumakambani, nekuti chinokutendera kuti utaure nenzira yakabatana, yehunyanzvi uye inoshanda.
Mhedzisiro yekusavapo kweiyo graphic charter yekambani
Kana kambani isina graphic charter, izvi zvinogona kuve nemhedzisiro yakaipa pakuona kwayo kutaurirana uye mufananidzo wayo. Kukurukurirana kunogona kushaya kuenderana uye kujeka, zvichiita kuti zviome kuziva mhando yekambani uye zvigadzirwa kana masevhisi. Izvo zvinogona zvakare kutungamira kune zvikanganiso zvekuratidza mhando, senge asiri iwo mavara kana mafonti ari kushandiswa, uye kukuvadza chiratidzo chechiratidzo.
Kushaikwa kweiyo graphic charter zvakare kunogona kuita kuti bhizinesi riite kunge risina kurongeka kana risina hunyanzvi, uye rinogona kutotungamira kumatambudziko emutemo, senge chiratidzo chekutengesa kana mhosva dzekutyora kodzero. Saka zvakakosha kuti kambani ive negraphic charter kuvimbisa kuwirirana uye nehunyanzvi kutaurirana kwekuona, uye kusimbisa chimiro chayo.
Nei logo yakakosha kune kambani
Chiratidzo ndechimwe chezvinhu zvakakosha zvekuonekwa kwekambani. Kazhinji ndicho chinhu chekutanga chinosanganiswa nevatengi uye chinoita basa rakakosha mukugadzira kuzivikanwa kwemhando uye kuziva.
Chiratidzo chinoshanda chinofanirwa kuve chehunyanzvi, chisingakanganwike uye chinoratidza kuzivikanwa kwebhizinesi. Inofanira kunge iri nyore, inozivikanwa zviri nyore uye inochinjika kune akasiyana mafomati uye midhiya yekutaurirana. Zvakakosha kushandisa nguva nesimba kugadzira logo inoenderana nemaitiro aya, sezvo ichizoshandiswa pazvinhu zvese zvekutaurirana nekambani, semakadhi ebhizinesi, mabhurocha, maposta, mawebhusaiti internet, masocial network, nezvimwe.
Nekushandisa mucherechedzo unowirirana pane ese enhau enhau, makambani anogona kusimbisa chimiro chavo chemhando uye kuita kuti zvive nyore kuti vatengi vazvizive. Inogonawo kuvabatsira kumira kunze kwemakwikwi avo uye kugadzira hukama hwemanzwiro nevateereri vavo.
Pamusoro pezvo, logo yakanyatsogadzirwa inogonawo kubatsira mabhizinesi kumira mumusika wakazara vanhu. Inogona kubata kutarisisa kwevatengi uye kuita kuti vade kuziva zvakawanda nezvekambani uye zvigadzirwa zvayo kana masevhisi. Inogonawo kubatsira makambani kuzviisa sevatungamiriri mumusika wavo uye kuvaka kuvimbika.
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