Tlhahiso ea HP LIFE le koetliso ea "Bamameli ba Hao ba Reriloeng"
Lefats'eng la ho bapatsa le ho buisana, ho utloisisa le ho lebisa bamameli ba hau hantle ho bohlokoa molemong oa katleho ea k'hamphani. HP LIFE, mohato oa HP (Hewlett-Packard), o fana ka koetliso ea inthaneteng e nang le sehlooho se reng “Bamameli ba U Lebeletsoeng” ho thusa bo-rakhoebo le litsebi ho tseba karolo ena ea bohlokoa ea ho bapatsa.
HP LIFE, khutsufatso ea Learning Initiative For Entrepreneurs, ke sethala sa thuto se fanang ka lithuto tsa mahala tsa marang-rang ho thusa bo-rakhoebo le litsebi ho ntlafatsa tsebo ea bona ea khoebo le theknoloji. Lithuto tsa koetliso tse fanoang ke HP LIFE li akaretsa likarolo tse fapaneng tse kang papatso, tsamaiso ea merero, puisano, lichelete le tse ling tse ngata.
Koetliso ea "Bamameli ba Hao" e etselitsoe ho u thusa ho tseba le ho utloisisa bamameli bao u batlang ho ba fihlela ka lihlahisoa kapa litšebeletso tsa hau. Ka ho latela koetliso ena, u tla hlaolela kutloisiso e tebileng ea litlhoko, likhetho le boitšoaro ba bamameli ba hau, e leng se tla u lumella ho fetola leano la hau la ho bapatsa le puisano.
Maikemisetso a thupelo ke:
- Utloisisa bohlokoa ba ho tseba le ho lebisa tlhokomelo ho bamameli ba hau.
- Ithute mekhoa ea ho khetholla le ho arola bamameli ba hau.
- Theha maano a ho buisana ka katleho le bamameli ba hau.
Ka ho latela koetliso ea "Bamameli ba Hao ba Reriloeng", u tla hlaolela litsebo tsa bohlokoa bakeng sa katleho khoebong le puisanong, joalo ka tlhahlobo ea 'maraka, karohano ea bamameli le ho fetola molaetsa oa hau ho latela litlhoko le likhetho tsa bamameli ba hau.
Mehato ea bohlokoa ea ho tseba le ho utloisisa bamameli ba hau
Ho tseba bamameli ba hau ho bohlokoa molemong oa katleho ea khoebo ea hau. Kutloisiso e phethahetseng ea bamameli ba hau e tla u lumella ho fana ka lihlahisoa le lits'ebeletso tse tsamaellanang le litlhoko tsa bona, ho ntlafatsa leano la hau la ho bapatsa le ho boloka bareki ba hau. Mehato ea bohlokoa ke ena ea ho tseba le ho utloisisa bamameli ba hau:
- Tlhahlobo ea 'maraka: Mohato oa pele ke ho ithuta 'maraka oa hau le ho bokella lintlha ka lihlopha tse fapaneng tsa bareki bao e ka bang bareki. U ka sebelisa mehloli e kang lipatlisiso tsa 'maraka, litlaleho tsa indasteri, mecha ea litaba ea sechaba, le lintlha tsa batho ho utloisisa hamolemo litšobotsi tsa bamameli ba hau, litlhoko le likhetho tsa bona.
- Karolo ea bamameli: Ha u se u bokelletse tlhahisoleseling mabapi le 'maraka oa hau, ke nako ea ho arola bamameli ba hau ka lihlopha tse tšoanang. Karohano e ka etsoa ho latela mekhoa e fapaneng, joalo ka lilemo, bong, sebaka sa naha, boemo ba thuto, chelete kapa lithahasello.
- Ho hlahisa boemo ba bamameli ba hau: Ho fana ka profil ho kenyelletsa ho theha litšoantšo tse hlakileng tsa likarolo tsa bamameli ba hau ho ipapisitse le tlhaiso-leseling e bokelletsoeng nakong ea tlhahlobo le karohano ea mmaraka. Li-profile tsena, tse bitsoang "personas", li emela li-archetypes tsa bareki ba hao ba loketseng 'me li tla u thusa ho utloisisa hamolemo litšusumetso tsa bona, ho reka boitšoaro le litebello.
- Netefatsa bamameli ba hau: Kamora ho hlalosa bamameli ba hau, ho bohlokoa ho netefatsa hore e lumellana hantle le lipheo tsa hau tsa khoebo mme e pharalletse ka ho lekana ho ts'ehetsa kholo ea hau. U ka leka tlhahiso ea hau ea boleng le bamameli bana ka ho etsa lipatlisiso, lipuisano, kapa tlhahlobo ea 'maraka.
Kopanya tsebo ea bamameli ba hau ho leano la hau la ho bapatsa
Hang ha u se u hlokometse le ho utloisisa bamameli ba hau, ho kenyelletsa tsebo eo leanong la hau la ho bapatsa ke senotlolo sa ho ntlafatsa boiteko ba hau le ho holisa tšusumetso ea hau. Malebela ke ana a ho feto-fetola leano la hau la ho bapatsa ho latela bamameli ba hau ba batlang:
- Fetola lihlahisoa le lits'ebeletso tsa hau: Ka ho utloisisa litlhoko le likhetho tsa bamameli bao u ba batlang, u ka ikamahanya le lihlahisoa le lits'ebeletso tsa hau ho fihlela litebello tsa bona. Sena se ka kenyelletsa liphetoho moralong, ts'ebetsong, theko kapa litšebeletso tsa kamora thekiso.
- Iketsetse puisano ea hau: Boikemisetso ba puisano ea hau bo bohlokoa ho theha sehokelo le bamameli ba hau le ho tsosa thahasello ea bona tlhahisong ea hau. Fetola molaetsa oa hau, molumo oa hau le mecha ea puisano ho latela litšobotsi le likhetho tsa bamameli ba hau.
- Sheba boiteko ba hau ba ho bapatsa: Tsepamisa maikutlo boitekong ba hau ba ho bapatsa mecheng le mekhoeng eo ho ka etsahalang hore e fihle le ho hohela bamameli ba hau. Sena se ka kenyelletsa papatso ea inthaneteng, mecha ea litaba ea sechaba, ho bapatsa ka lengolo-tsoibila kapa ho bapatsa ka litaba.
- Lekanya le ho sekaseka liphetho tsa hau: Ho lekola katleho ea leano la hau la ho bapatsa, ho bohlokoa ho lekanya le ho sekaseka litholoana tsa boiteko ba hau. Sebelisa li-key performance indicators (KPIs) ho latela tsoelo-pele ea hau le ho lokisa leano la hau ho latela maikutlo a tsoang ho bamameli ba hau.
Ka ho kenyelletsa tsebo ea bamameli ba hau ba sepheo ho uena Leano la ho bapatsa, o tla khona ho theha matšolo a bohlokoa, ho eketsa khotsofalo ea bareki, le ho ntlafatsa liphetho tsa khoebo ea hau.
