Uqeqesho lukaGoogle lokubukela ngokukhawuleza. Bona ukuba amashishini anokuqinisekisa njani ubukho bawo kwi-intanethi kwaye atsale abathengi abatsha kwiiselfowuni zabo.

Intengiso ejolise kwi-smartphone: iphantsi kokufakwa ekuqaleni koqeqesho lukaGoogle

Iintengiso kwiifowuni eziphathwayo ziye zaba lishishini elinobunzima iibhiliyoni zeerandi. Abantu abamalunga neebhiliyoni ezine ehlabathini lonke basebenzisa izixhobo eziphathwayo kanye ngemini, yaye elo nani liyaqhubeka likhula. Oku kuthetha ukuba iintengiso eziphathwayo zingafikelela kwisiqingatha sabemi behlabathi nangaliphi na ixesha.

Ukuqinisekisa amava angcono kakhulu, iinkampani eziqwalasela iphulo lentengiso yeselula kufuneka ziqwalasele amanani abantu, iimfuno zabathengi kunye neemfuno, kunye neendleko zomphathiswa ukumisela ukuba intengiso yeselula lutyalo-mali olufanelekileyo.

Kwakhona kubalulekile ukuqwalasela okulungileyo kunye nokubi kwentengiso yeselula.

Intengiso yeselula yindlela yokuthengisa kwi-intanethi apho iintengiso zivela kuphela kwiibhrawuza eziphathwayo. Iintengiso ezithengiweyo kwiiwebhusayithi eziphathwayo zifana neentengiso ezithengiweyo kwiiwebhusayithi zedesktop, kodwa zinoyilo olulinganiselweyo kwaye zidla ngokuhlawulwa kwi-CPM (ukuhlawula ngokuchofoza). Ezi ntengiso zingasetyenziselwa ukwandisa ukuthengisa.

Kutheni intengiso yeselula ayinakuhoywa?

Intengiso yeselula yenye yezona ndlela zisebenzayo zokukhuthaza iimpahla, iinkonzo kunye namashishini. Ukubaluleka kwayo kuyabonakala xa uthi nqala.

-Intengiso yeselula ikuvumela ukuba ufikelele kubaphulaphuli ekujoliswe kubo ngeendlela ezahlukeneyo. Ngokuxhomekeke kwizinto ezinomdla, izinto ezithandwayo, umsebenzi, isimo sengqondo, njl. Kukwaxhomekeke apho abathengi bakho bahlala khona.

-Intengiso yeselula yenye yezona ndlela zingabizi kakhulu ukufikelela kubathengi abanokubakho. Imikhankaso yentengiso yeselula ifuna uhlahlo lwabiwo-mali oluncinci kunentengiso kamabonakude nonomathotholo.

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“Kwaye iziphumo zikhawuleza. I-smartphone yomthengi wakho ihlala inabo imini yonke. Oku kuthetha ukuba banokubona iintengiso eziphathwayo kuneendlela zentengiso zemveli ezinjengeentengiso zedesktop. Iimpendulo ze-Call to Action zisebenza ngakumbi kwifowuni. Ngokucofa nje okumbalwa, imveliso yakho inokuodolwa.

Isihloko esinqamlezayo esihamba ngoqeqesho lukaGoogle, ikhonkco eliya kuthi kwangoko emva kwenqaku. Ewe isimahla, ngoko ke sebenzisa ithuba layo.

I-intuitive ngakumbi kwaye ngoko ke isebenza ngakumbi

Iphulo lokubonisa liphulo elibonisa ngokwenkqubo umfanekiso okanye ividiyo yentengiso kwi-smartphone xa umsebenzisi etyelela iwebhusayithi okanye i-app.

Baneemfuno eziphezulu zobugcisa kwaye bahlala bekhuphisana nonikezelo oluvela kwiindawo zeendaba, ngoko ke babonelelwa kancinci. Uhlahlo lwabiwo-mali lokuqala nalo luphezulu, kodwa iziphumo zingcono.

Imikhankaso yokubonisa iyafana nentengiso yangaphandle, kodwa ayiboniswa ezitratweni, kodwa kwiikhompyuter zabasebenzisi be-Intanethi, ii-smartphones kunye neeselfowuni.

Sisixhobo esisebenzayo sokubonisa iimveliso kumaqela athile abathengi, zombini ku-B ukuya ku-B kunye no-B ukuya ku-C.

Amaphulo okubonisa axoxwa kwiSahluko sesi-3 soqeqesho lukaGoogle endikucebisa ukuba ubukele. Ukuba awulifundi lonke inqaku, uya kukwazi ukufumanisa ukuba sithetha ngantoni ngokukhawuleza. Ikhonkco ngqo emva kwenqaku.

Abasebenzisi abaninzi be-intanethi basebenzisa imidiya yoluntu ngokusebenzisa izixhobo eziphathwayo.

Kwiminyaka yakutshanje, imidiya yoluntu iye yaba ngumjelo, umthombo wempembelelo kunye nolwazi lwabathengisi. I-Facebook ngoku iyindawo ebalulekileyo yokusabalalisa abathengisi.

Ke ngoko, abathengisi baphendukela kwiindlela ezibonisa iindlela zokusebenzisa iselfowuni. Benza iiprofayili zomntu kunye nezihloko ezifanelekileyo ezijolise kwi-Gen Z. Iinkqubo ze-Social media-like navigation systems ziye zaba yinto eqhelekileyo kwizikrini ezincinci.

Faka ezi zinto kwisicwangciso sakho somxholo wemidiya yoluntu ukuze wenze imali kwi-mobile revolution.

  • Yenza umxholo obandakanyayo, onjengemifanekiso kunye neevidiyo, kumajelo asekuhlaleni kunye nezixhobo eziphathwayo.
  • Shiya imbonakalo engalibalekiyo yebhrendi yakho enemibono enyanzelisayo.
  • Thumela uphononongo lwabathengi malunga neemveliso kunye neenkonzo zakho kwaye uchazele abathengi abanokuba ngabathengi ngezibonelelo ozinikezelayo.

 Ii-smartphones kunye neenethiwekhi zentlalo zikhula ngokuhambelanayo

I-91% yabasebenzisi beendaba zoluntu bafikelela kwimidiya yoluntu ngokusebenzisa izixhobo eziphathwayo kunye ne-80% yexesha elichithwe kumajelo asekuhlaleni akwiiplatifti zeselula. Kucacile ukuba imfuno yomxholo ohambelana neselula kwimidiya yoluntu ikhula ngokukhawuleza.

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Ukwandisa ubukho bakho kwimidiya yoluntu, udinga umxholo ohambelana neselfowuni kunye nojongano olunokuthi lusetyenziswe ngabasebenzisi beselula ekuhambeni.

Izibalo zentengiso yeendaba zoluntu zikwabonisa ukuba amaqonga ahlukeneyo asebenza ngeenjongo ezahlukeneyo.

Kufuneka uzibuze:

  • Zeziphi iinethiwekhi zentlalo ezisetyenziswa ngabaphulaphuli bakho?
  • Yintoni eyona nto ibalulekileyo kwimveliso okanye inkonzo yakho?
  • Ngowuphi umxholo abafuna ukuwubona kwii-smartphones zabo?

Iimpendulo zale mibuzo ziya kukunceda wenze isicwangciso sokuthengisa imidiya yoluntu.

Ukuthengiswa koMxholo weVidiyo

Ividiyo ibandakanya ngakumbi kwaye iyanyanzelisa kunezinye iintlobo zomxholo. Ngamaqonga amaninzi aphathwayo, ukwenza isicwangciso sokuthengisa ividiyo yohlobo lwakho ngo-2022 ayingombono olungileyo, kodwa kuyimfuneko.

I-84% yabaphenduli bathi baya kuthenga imveliso okanye inkonzo emva kokubukela ividiyo enyanzelisayo.

Abathengi banakho ukwabelana ngeevidiyo kunezinye iintlobo zomxholo. Isiqulatho ekwabelwana ngaso sinexabiso eliyinyani kwaye kwandisa ukuzibandakanya.

Isitshixo kumxholo omkhulu wevidiyo kukwazi abaphulaphuli ojolise kubo kunye nokwenza ividiyo ngesihloko esinomdla esiya kuthi ngoko nangoko sibeke uphawu lwakho.

Oku kubalulekile kuba kunceda ukwahlula uphawu lwakho kunye nokwenza i-buzz.

  • Gcina iividiyo zakho zimfutshane (30-60 imizuzwana)
  • Yongeza umnxeba onentsingiselo kwisenzo ekupheleni kwevidiyo.
  • Yenza iinguqulelo ezahlukeneyo zentengiso yevidiyo efanayo kwaye uvavanye iziphumo.

Ngethamsanqa, zininzi izixhobo zokuhlalutya zeMarTech kwimarike ukukunceda ukuba uqonde ukuba abaphulaphuli bakho bathanda ntoni kwaye yintoni ekufuneka itshintshwe.

Ubuhle bomxholo wevidiyo ephathwayo kukuba awudingi isixhobo esinamandla ukuyila. Konke okufuneka uqhagamshelane nabaphulaphuli bakho yi-smartphone kunye nomyalezo wokudala.

Ngaphezulu kwe-75% yeevidiyo ezijongwe kwizixhobo eziphathwayo, unokwenza isicwangciso esisebenzayo sokuthengisa ividiyo esiya kuthatha uphawu lwakho luse kwinqanaba elilandelayo.

Lungiselela iwebhusayithi yakho kukhangelo lweselula

 Sebenzisa iimpawu ezifunwa yibhot kaGoogle

Irobhothi yokukhangela yeGooglebot yirobhothi ehlala isalathisa iibhiliyoni zamaphepha ewebhu. Esi sesona sixhobo sibaluleke kakhulu se-SEO sikaGoogle, ke vula ucango ngokubanzi kuyo. Ukuba ufuna ukuyisebenzisa, hlela ifayile yakho robots.txt.

 Gxininisa "kuyilo oluphendulayo"

Indawo ephendulayo yiwebhusayithi esebenzayo kwaye ilungelelanise ifom yayo kuzo zonke izixhobo. Le parameter kufuneka ithathelwe ingqalelo xa uphuhlisa iwebhusayithi. Nangona kunjalo, musa ukwenza ukuvumelana okungahambelani neemfuneko ezincinci. Amava omsebenzisi kufuneka athathelwe ingqalelo. Iiwebhusayithi zinokuvavanywa kwiitafile kunye neeselfowuni. Zama ukubonisa kuphela oko kuzisa ixabiso elongezelelweyo kumvakashi. Umzekelo, ibar yemenyu inokufihlwa kwaye ibonise kuphela xa uzulazula kwiithebhu zephepha.

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 Yenza umxholo ofanelekileyo ufikeleleke ngokulula

Kubalulekile ukuphumeza izicwangciso eziya kwenza oku kwenzeke. Umzekelo, unokwenza amaphepha entlawulo okanye usebenzise iimenyu ezihlayo ezibekwe ngaphambili ukwenza kube lula ukufaka ulwazi. Kwiindawo ze-e-commerce, qinisekisa ukuba izinto ezifanelekileyo, ezifana noluhlu lweemveliso kunye namaqhosha, zibekwe phezulu kwiphepha kangangoko kunokwenzeka. Oku kuvumela iindwendwe ukuba zitsibe ngokuthe ngqo kwezi zinto ngaphandle kokuskrola kuzo.

Ukuba ufuna ukukhulisa ishishini lakho kwi-Intanethi, usenokungazi nokuba uyayifuna iwebhusayithi okanye iapp ephathwayo.

Ngowuphi umahluko omkhulu phakathi kwewebhusayithi kunye nesicelo seselula? IModyuli yoQeqesho lukaGoogle 2 Umxholo ophambili

Ngokungafaniyo newebhusayithi, efikelelekayo nge-intanethi, isicelo esiphathwayo kufuneka sikhutshelwe ukuze sisetyenziswe.

Iwebhusayithi ephendulayo ingasetyenziswa kwiikhompyuter, iiselfowuni kunye neetafile. Ekubeni i-app idinga ukukhutshelwa, inokujongwa kuphela kwii-smartphones kunye neetafile, ezingafanelekanga kakhulu.

Qaphela, nangona kunjalo, ukuba ezinye izicelo zinokusetyenziswa ngaphandle koqhagamshelwano lwe-intanethi. Oku kunokuba luncedo ekuqwalaseleni ukhetho lwakho.

Usetyenziso oluselfowuni ngokwemvelo lunokuthi "ludityaniswe" kubomi bemihla ngemihla bomsebenzisi kwaye luzalisekise ezinye izicelo zefowuni ephathwayo (i-SMS, i-imeyile, umnxeba, iGPS, njl.njl.).

Usetyenziso lukwasebenzisa inkqubo yesaziso sokutyhala ukwazisa ngokusebenzayo umsebenzisi weendaba. Ngokungafaniyo nezicelo eziphathwayo ezilungiselelwe ukudityaniswa "komthonyama", ukusebenza kwewebhusayithi kulinganiselwe kweli cala.

Loluphi uhlahlo lwabiwo-mali lwesicelo esiphathwayo?

Imarike yesicelo seselula iya kufikelela kubungakanani obukhulu be-188,9 yebhiliyoni ngo-2020, ebonisa umdla omkhulu weengcali ekuphuhliseni izicelo zeselula.

Ngapha koko, ngakumbi nangakumbi iinkampani ziqala ukuphuhlisa ii-apps eziphathwayo.

Nangona kunjalo, njengamajelo eendaba ezentlalo kunye nophuhliso lwewebhu, uphuhliso lweapp yeselula alusimahla. Okubaluleke ngakumbi ngumba weendleko zophuhliso, njengoko kuxhomekeke ekubeni yintoni kanye kanye ekufuneka yenziwe yi-app yeselula.

Kwintsimi yezorhwebo, iiwebhusayithi zisetyenziselwa ukukhuthaza uphawu. Uphuhliso lwezicelo zeselula lunokuhamba ngakumbi ngokwemigaqo yokusebenza enikezelwa kubasebenzisi.

Ukwahluka ukusuka kokulula ukuya kathathu kuxhomekeke kuhlobo lwesicelo

Kunye nokusebenza, le yeyona khrayitheriya ibalulekileyo yokumisela ixabiso le-app yeselula.

Ngokuxhomekeke kuhlobo kunye nokusebenza kwesicelo, iindleko zemveliso zingafikelela kumawaka eeuro.

Uphuhliso lwemidiya yoluntu alubizi njengophuhliso lomdlalo weselula.

Uhlobo lwesicelo lukwamisela inqanaba lobuchwepheshe obufunekayo ekuphunyezweni kwayo. Ukusuka kwimbono yobugcisa kuphela, uphuhliso lweintanethi zentlalo lulula kunolo lwemidlalo yevidiyo.

Iindleko zophuhliso zihlala zixhomekeke kwingqiqo yeprojekthi yakho. Kufuneka ke ngoko ube neembono ezicacileyo ngalo mbandela.

 

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