Kolu qeqesho lukaGoogle, sicacisa indlela yokuyila isicwangciso esinamandla sokuthengisa kunye nentengiso. Uya kubona ngokufanayo indlela ukuthengisa nge-imeyile, ividiyo, kunye nokubonisa iintengiso ezinokukunceda ufikelele kwaye ungenise abathengi abatsha ngakumbi. Umxholo onikezelwayo usimahla kwaye ukumgangatho ophezulu ngoko ke masiwusebenzise.
Umxholo onqamlezayo woqeqesho lukaGoogle: Yintoni uhlalutyo lwentengiso?
Uhlalutyo lwentengiso luqokelelo lwedatha evela kwimithombo eyahlukeneyo kubandakanya iziphumo zemisebenzi yentengiso yenkampani, ulwazi lokuziphatha kwabathengi. Ngokuthembela kule mithombo yohlukeneyo, uya kuba nakho uku:
- chaza isicwangciso
– cwangcisa izifundo ezitsha zemarike
-hlaziya amaphulo akho entengiso ngendlela ejolise ngakumbi
-unokuthi uguqule iingxoxo zakho kunye neentshukumo ze-imeyile
– ukucacisa ngokutsha iinjongo ekufuneka ziphunyeziwe
Uhlalutyo olulungileyo luya kukunika lonke ulwazi oludingayo ukwenza izigqibo kunye nokwenza. Kodwa kuya kufuneka ulumke uhlalutye kuphela ulwazi olufanelekileyo ngokwenene. Umgibe kukuchitha ixesha lakho usenza ucazululo ngaphandle kokuthatha izigqibo.
Ndikucebisa ukuba ulandele uqeqesho lukaGoogle ukuba awulifundi lonke inqaku. Ikhonkco ilungile emva kwenqaku.
Ngaphambi kokuba uqale ukuqokelela idatha, kufuneka uzibuze le mibuzo ilandelayo.
Iyintoni injongo yohlalutyo kwaye yintoni ofuna ukuyazi?
Kuba idatha oyiqokelelayo ibalulekile kwiinzame zakho zokuthengisa ezicwangcisiweyo, kubalulekile ukuchonga iimethrikhi ezibaluleke kakhulu kwimpumelelo yeshishini lakho kunye nemarike ojolise kuyo. Ngaphandle kweenjongo, uhlalutyo lwentengiso luluhlu nje lwamanani aluthethi nto.
Ezi zezinye zezinto ezinokwenzeka ezibonelelwa luhlalutyo lwezenzo zakho zentengiso:
– Lungiselela iindleko zentengiso.
– Accounting iindleko zentengiso.
– Chonga amajelo asebenzayo kunye nemisebenzi ethile yokuthengisa.
-Ucazululo oluneenkcukacha lwezibonelelo ngeprojekthi.
-Ukuchongwa kwezithuba kwisicwangciso sakho sokuthengisa.
Uhlalutyo lwentengiso kufuneka lunike umfanekiso ocacileyo kunye nolwazi olungasetyenziselwa ukuphucula izicwangciso ezikhoyo zokuthengisa.
Misela ivenkile ye-intanethi
Oosomashishini abaninzi bafuna iindlela ezintsha zokwenza ishishini kwi-intanethi. Iivenkile ezikwi-Intanethi zinokufikelela kumawakawaka abathengi.
Kufuneka kuqatshelwe ukuba uphuhliso lwezixhobo ze-intanethi lwenza ukuba wonke umntu enze ivenkile ekwi-intanethi ngokulula. Kungenxa yoko le nto iinkampani ezininzi ziphupha ngokunyusa intengiso yazo nge-e-commerce. Kodwa emva kwale utopia ifihla enye inyani: ukhuphiswano oluqatha kwi-intanethi.
Ukuba ufuna ukuphumelela kwi-e-commerce, nazi ezinye iingcebiso eziluncedo.
Awunakuyenza uwedwa.
Abantu abaninzi baphupha ngokuba nevenkile yabo ye-intanethi (ubuncinci ekuqaleni), kodwa akunyanzelekanga ukuba ibe njalo.
Iphupha lokwenza imali ngevenkile ye-intanethi ekhaya kunye nevenkile egaraji liyahenda, kodwa kunzima kakhulu ukulenza libe yinyani: ngo-2018, kukho iivenkile ze-intanethi eziyi-182 eFransi kwaye ukuba ufuna ukuphumelela, kufuneka ube nezakhono zokugqama ngakumbi.
Ngamanye amazwi, zama ukuzingqonga nabantu abanokuncedisana nezakhono zakho.
Unokukhetha kwakhona umnikezeli olungileyo onolwazi kwiindawo ezahlukeneyo ezinxulumene neprojekthi yakho (ubuchule bobugcisa, ukuthengisa, i-intanethi, ukuphuculwa kweenjini zokukhangela, ukuyila).
Kulumkele ukuthengisa iimveliso ekungekho mntu unomdla kuzo
Ukuba iwebhusayithi ayihambelani nemfuno yokwenene okanye imfuno, amandla ayo okukhula aphantsi. Abanye abantu basabonakala beswele ingqiqo kwaye bachithe iimali eziphambeneyo ukuhlasela imarike engaphezulu kwemfihlo.
Indawo yakho inokuba ne-niche, kodwa uphephe i-niches encinci kakhulu kwaye esele inabantu abaninzi. Ukuba awukwazi ukufikelela kwinani elikhulu labathengi abanokubakho, ishishini lakho aliyi kuba nengeniso.
Ingqiqo yahlukile ukuba sele unayo ivenkile ebonakalayo. Kule meko, iingozi ziphantsi kakhulu.
Uyilo lwendawo yakho kufuneka lube nomtsalane kwaye lube lula. Oku kunceda ukubonelela ngamava alungileyo omsebenzisi aya kukhuthaza iindwendwe ukuba zihlale kwindawo.
Zonke ezi ngcebiso zikhunjulwe kuqeqesho lweGoogle, ikhonkco elinokufumaneka emva kwenqaku. Okukhona uqeqeshwa ngcono, kokukhona uya kulahlekelwa yimali encinci.
Isihloko esichazwe kwimodyuli yesi-2 yoqeqesho: ukuthengisa nge-imeyile
Inkcazo yovavanyo lwe-A/B
Uvavanyo lwe-A / B lubandakanya ukuvavanya iinguqulelo ezimbini zephulo elifanayo lokuthengisa okanye umxholo wewebhu kwiisampuli ezimbini zabathengi abanakho. Injongo kukufumanisa ukuba yeyiphi kwezi nguqulelo zimbini (A okanye B) ebaluleke ngakumbi kubaphulaphuli ekujoliswe kubo.
Umxholo owahlukileyo kunye nefomathi yomxholo kufuneka yenziwe ukuze kuthelekiswe.
Ngokomzekelo, ukuthengiswa kwe-A / B kunokusetyenziswa kumajelo ahlukeneyo eendaba zedijithali.
-Intengiso kwimidiya yoluntu (umzekelo, intengiso kwi-Facebook kunye ne-LinkedIn).
– Iifom zobhaliso lweesemina kunye neewebinars.
-Bizela kumaphepha entshukumo anamaphepha amhlophe akhuphekayo.
– Iincwadana zokwazisa zoqeqesho nokufunda umgama.
– Iinkcazelo zemveliso kwiiwebhusayithi zababoneleli
– ukuthengisa nge-imeyile.
Kutheni uvavanyo lwe-A/B lubalulekile kwintengiso ye-imeyile?
Uvavanyo lwe-A/B lubalulekile ekuphuculeni izicwangciso zentengiso ye-imeyile kulo naliphi na ishishini, nokuba yi-B2B, B2C, i-e-commerce, uyilo, iIT, ukhathalelo lwempilo, okanye iinkonzo.
Kuyanceda ukwazi isizathu sokuba umyalezo othile usebenze okanye kutheni ungasebenzi. Kutheni abanye abaphulaphuli benezinga eliphezulu lokuphendula kwii-imeyile ezithile kunye namazinga aphantsi okuzibandakanya?
Ukuxhomekeka ekucingeni yindlela embi: sisicwangciso esingasebenziyo. Nangona abathengisi abanamava kufuneka bavavanye impembelelo yamaphulo ukuze baqinisekise ukuba bayasebenza kwaye bangenise abathengi abaninzi.
Kukho izizathu ezininzi zokwenza uvavanyo lwe-A / B:
- Qonda izinto ezitsala abathengi.
-Chonga iindlela ezilungileyo zokubhala kunye nokuthumela ii-imeyile kumaqela athile abathengi.
-Misela ukuba zeziphi ii-imeyile oza kuzithumela kubaphulaphuli ekujoliswe kubo.
– Yenza izigqibo ezinolwazi nezinjongo zokuqinisekisa ukuqhubeka kweshishini.
-Ukwandisa ukusebenza kakuhle kwamaphulo okuthengisa nge-imeyile.
Yintoni injongo yokubheja kwintengiso yendawo?
Kwakhona, kumdla wakho ukuthatha uqeqesho lukaGoogle kanye emva kwenqaku. Oku kuya kukuvumela ukuba uqonde ngokukhawuleza imingeni yokuthengisa kwendawo. Amashishini afuna ukukhuthaza iinkonzo okanye iimveliso zawo kwaye athengise kwimarike yasekhaya kufuneka akhethe ukuthengisa okukufutshane kwendawo. Oku kusebenza nakwiiofisi zamazinyo, ii-salon zobuhle, iivenkile zokutya, iivenkile zempahla, iivenkile zefenitshala, njl.
Oku kusebenza phantse kuwo onke amashishini.
Umzekelo, imibuzo yophendlo lukaGoogle iya isiba mxinwa kwaye yenziwe yasekhaya, njengogqirha wamazinyo eParis, ugqirha wamazinyo okufutshane, ivenkile yokudlala ekufutshane, njl.
Esinye isizathu sesokuba iinkonzo zentengiso yewebhu yendawo zitshiphu kunelizwe jikelele okanye iinkonzo zelizwekazi ngokubanzi.
Ukuthengiswa kwelizwe kunzima ukuphumeza kwaye akufanelekanga kuwo onke amashishini. Ukuthengisa okukufutshane kwendawo kunokunyusa umdla wabathengi kwinkonzo yakho kwaye kukuncede wandise ingeniso yakho. Awudingi ukuqesha i-arhente.
Indlela yokuphumeza isicwangciso sokuthengisa kwi-intanethi yendawo?
Unokwenza kwaye ulawule iprofayile yeshishini lakho kuGoogle.
Kolu qwalaselo lwentengiso yedijithali yendawo, akunakwenzeka ukuba ungakhankanyi uGoogle. Esona sixhobo sisebenzayo nesifanelekileyo sokulawula umfanekiso wakho wenkampani.
Uluhlu lukaGoogle ziiprofayile zeshishini lasekhaya kuGoogle ezinokusetyenziswa simahla kwaye zivele kwiziphumo zokukhangela zikaGoogle kunye neeMephu zikaGoogle.
Ungasebenzisa amagama angundoqo achaza igama lakho leshishini, iinkonzo, okanye iimveliso, ezifana ne-fishmonger eMarseille, ukwakha uphawu lwakho kunye nokwandisa ukuthengisa kwakho.
Nazi iingenelo eziphezulu zeeProfayili zeNtengiso zikaGoogle kumashishini asekhaya.
- Kulula ukuyisebenzisa.
– Ukusetyenziswa simahla.
-Iwebhusayithi yeshishini lakho ivela kwiziphumo zophando lwasekhaya.
-Ibandakanya lonke ulwazi olunxulumene neshishini lakho, njengeenkcukacha zoqhagamshelwano, indawo, iimveliso, iinkonzo, iinkcazo kunye nophononongo.
Ukhangelo lwasekhaya lukwaluncedo ekulawuleni iprofayile yeshishini lakho, ukujonga ukubonakala, kunye nokufumana uphononongo. Ngokuseka iprofayili engaguqukiyo, unokwandisa ukubonakala kwakho kwaye utsale abathengi abaninzi ngeveki.
Iibhena kunye nokuthengisa umboniso: Imodyuli yoqeqesho kaGoogle 1
Intengiso yokubonisa yindlela endala kakhulu kwaye exhaphakileyo yentengiso yedijithali. Le yenye yeendlela zentengiso esizibona phantse kuyo yonke indawo.
Iibhena zezona fom ziphambili. Intengiso yokubonisa ibonelelwa ziinethiwekhi ezahlukeneyo ezinje ngoGoogle, Facebook, Instagram, TikTok okanye Pinterest.
Ukuba ufuna ukufikelela kubaphulaphuli abaninzi ngokusebenzisa amajelo e-intanethi, kufanelekile ukwenza umboniso wentengiso okanye uququzelele iphulo lentengiso. Oku kuhlala kuhambelana ne-injini yokukhangela intengiso.
Ngokungafaniyo nentengiso ye-injini yokukhangela, esekelwe kumagama angundoqo afunyenwe kwiinjini zokukhangela, bonisa iithagethi zentengiso ekujoliswe kuyo abaphulaphuli ngokusekelwe kwidatha ye-socio-demographic.
Amanyathelo asisiseko okuphumeza isicwangciso esifanelekileyo se-SEO.
Uphando lwamagama angundoqo
Isinyathelo sokuqala sokuphumeza isicwangciso esisebenzayo se-SEO luphando lwegama elingundoqo. Esi sisiseko se-SEO engcono. Okokuqala, kufuneka uphande iwebhusayithi yakho ngokucokisekileyo kwaye uchonge izihloko ezifanelekileyo kunye neendlela. Emva koko ukhetho lwamagama angundoqo afanelekileyo lwenzeka.
Kubalulekile ke ngoko ukuba uyazi imikhwa, ukukhangela rhoqo kunye nezinto onomdla kuzo abaphulaphuli bakho. Amagama angundoqo akhethiweyo kufuneka ahambelane namagama angundoqo asetyenziswe ngumsebenzisi. Ukuba unokuchonga ezi meko, uya kukwazi ukufikelela kubaphulaphuli ojolise kubo kwaye ubaguqule babe ngabakhokeleli.
Ungasebenzisa izixhobo ezahlukeneyo ezifana ne-Google Ads Keyword Planner, Ubersuggest, Semrush ukuchonga ngcono amagama angundoqo aya kuba nomdla kubaphulaphuli bakho. Ezi zixhobo ziya kukunceda ufumane awona magama aphambili avelisa ezona zithuthi zininzi.
Hlola indawo yakho kunye ne-SEO yayo
Uphicotho lokuphucula i-injini yokukhangela ijonga imiba yangaphakathi nangaphandle yewebhusayithi yakho, kunye nenqanaba lobugcisa. Ngokukodwa, ivavanya umahluko phakathi kokuthengisa, umxholo kunye nezicwangciso zokuthengisa zedijithali.
Enyanisweni, yonke indawo yesayithi ihlolwe ukuqinisekisa ukuba yonke into isebenza kakuhle. Ngokomzekelo, umxholo ubhalwe ngokuchanekileyo, izixhumanisi zangaphakathi ziyasebenza, ukuphononongwa kunomgangatho, njl. Qinisekisa imetadata kunye neenkcazelo zemeta zilungiselelwe onke amaphepha.
Izixhobo ze-SEO zamahhala ezifana ne-ScreamingFrog zingasetyenziselwa ukujonga izenzo ze-SEO, umzekelo ukuphepha umxholo ophindwe kabini, ii-URL eziphindwe kabini, kunye nolwazi olungenamsebenzi.
Ukudalwa kwee-backlinks
Ukwakhiwa kwekhonkco yenye yeenjongo zokuphucula injini yokukhangela ngaphandle kwephepha. Ngokuqhelekileyo kubandakanya ukudala izixhumanisi zangaphakathi (ezibizwa ngokuba yi-backlinks) phakathi kwezinye izixhobo zewebhu kunye namaphepha akho. Xa ucwangcisa ukwakhiwa kwekhonkco, kufuneka uqale ukhethe amagama angundoqo ofuna ukuwakhuthaza. Emva koko yongeza amakhonkco ahambelana nomxholo wakho.
Amakhonkco omgangatho kufuneka avele kwimithombo ethembekileyo kwaye ahambelane nesihloko esifanayo nesiza sakho. Umzekelo, iphepha elinegunya elingaphezulu elinamakhonkco e-dofollow linempembelelo enkulu kumanqanaba ngaphezu kwephepha elinamakhonkco angama-nofollow. Ngoko ke kubalulekile ukwazi iindlela ezahlukeneyo zokufumana amakhonkco angaphandle.
Ukuhamba okucetyiswayo kokufumana i-backlinks.
Ukufumana amakhonkco, kufuneka wenze umxholo osemgangathweni ekulula ukuwuhambisa. Oku kuthetha ukudala umxholo abanye abaya kufuna ukuwusebenzisa njengomthombo othembekileyo wolwazi. Le ndlela idla ngokuthatha ixesha elininzi kunye nomgudu, kodwa yeyona ithembekileyo ngokwemigaqo yekhonkco kunye neendwendwe.
Unokusebenzisana nezinye iibloggers ukwakha amakhonkco kunye nokwabelana ngomxholo. Oku kubizwa ngokuba yi-geest blogging.
Yenza umxholo osebenzayo kunye nowongezelelekileyo.
Umxholo wakho unokuphucula umgangatho wesayithi yakho kumagama akho angundoqo. Unokujonga iposti nganye yebhlog njengethuba elitsha. Ke, inqaku lakho ngalinye lingavela kwiziphumo zeenjini zokukhangela. Ukuba ishishini lakho alikabinayo ibhlog, kufuneka uqale enye.
Sukusebenzisa amagama angundoqo amaninzi kushicilelo lwakho: iinjini zokukhangela ziya kukohlwaya. Unokwenza amakhonkco aphumayo kwezinye iisayithi ezigunyazisiweyo ezinxulumene nesihloko sakho. Zinokuvela njengombhalo we-ankile okanye njengamaqhosha ngaphakathi kokubhaliweyo kwenqaku.
Isicwangciso esilungileyo somxholo asifuni ukuba indawo yakho ibe yi-100% igxile kwisihloko esinye. Nangona kunjalo, isihloko kufuneka sihambelane ne-niche yakho kunye nabaphulaphuli ojolise kubo. Oku kuphucula isikhundla sakho segunya kwi-algorithm kaGoogle. Ngoko ke kuluncedo ukwenza iindidi zamanqaku aya kukunceda ufezekise iinjongo zakho.
Lungiselela iphepha lakho ngalinye ngokokubaluleka kwazo
Qinisekisa ukuba ngawaphi amaphepha ofuna ukuwaphucula kuqala. Nanga amanye amacebiso okuphucula indawo yakho:
- Khetha amagama angundoqo ofuna ukuwakhuthaza kumaphepha akho, uhlaziye imethadatha kunye namagama abalulekileyo afanelekileyo kwaye udale izixhumanisi ezikhangayo nezichazayo ukutsala abathengi abaninzi.
-Yongeza amagama angundoqo kumxholo wakho.
– Yongeza amagama angundoqo kwizihloko ze-H1, H2 kunye ne-H3.
-Sebenzisa iithegi zealt kwimifanekiso
-Ukwakha amakhonkco kumxholo wangaphakathi kwindawo yakho yinxalenye ebalulekileyo yokuphucula injini yokukhangela. Amakhonkco kwamanye amaphepha anokwenza ukukhangela okucacileyo kwindawo yakho. Ikwaphucula usetyenziso lwe-injini yokukhangela.
Gcina usexesheni kunye nophuhliso lwamva nje lwe-SEO.
Iinjini zokukhangela, njengentengiso yedijithali, zihlala zivela. Ngoko ke kubalulekile ukulandela iindlela zamva nje ze-injini yokukhangela. Khumbula ukuba kukho imithombo emininzi yolwazi kwi-intanethi.
Jonga ukusebenza kwewebhusayithi yakho.
Nokuba lingakanani ixesha olichitha kuyo, kubalulekile ukwazi ukuba izicwangciso ze-SEO ozisebenzisayo ziyasebenza na. Ukuba ufuna ukwazi ukusebenza kwesicwangciso sakho se-SEO, kufuneka ubeke iliso kuyo yonke inkqubo. Oku akuyi kukunceda nje ukuba ufumane iindawo ezinokuphuculwa, kodwa kuya kukuvulela amathuba amatsha.
Unokulandelela i-traffic ye-organic usebenzisa izixhobo zokuhlalutya iwebhu njenge-Google Analytics. Unokwenza kwakhona iidashbhodi kwi-Excel okanye kwi-Google Sheets. Ezi zinto zilandelayo zibaluleke ngakumbi:
– Ubude bexesha lotyelelo okanye ixesha elichithwe kwiphepha ngalinye.
– I-avareji yenani lokujonga iphepha okanye amaphepha atyelelwe ngexesha elithile.
– I-avareji yenani leembono zephepha okanye ezikhutshelweyo kwithuba elithile.
- Izinga loguqulo: ipesenti yeendwendwe eziguqukayo.
