Ngaba uyafuna ukunika umfanekiso wobuchwephesha kwi-brand yakho kwaye uqinisekise ukufana konxibelelwano lwakho olubonakalayo? Le khosi ikwigrafu charter yenzelwe wena! UJérôme, umphathi weprojekthi yemultimedia kunye noFrançois, umlawuli wezobugcisa kunye nomzobi ophezulu wegraphic, baya kukukhokela ekwenziweni okanye ekusebenziseni itshatha ekhoyo yegraphic, bakubonise indlela yokuyilungelelanisa kwaye yamkelwe ngabo bonke abachaphazelekayo.
Le khosi ivulelekile kubo bonke, ngaphandle kwezinto eziyimfuneko, uya kufumanisa ukuba itshatha yomzobo inokuphucula njani umfanekiso wophawu lwakho, iququzelele ukuqondwa kwayo kunye neemveliso kunye neenkonzo zakho. Uya kufunda kwakhona ukuba ungayiqhelanisa njani neemfuno zakho eziguqukayo. Siyathemba ukuba uyakonwabela ukuthatha le khosi kwaye iyakukhuthaza ukuba wenze uphawu lwakho luphile.
Yintoni itshatha yegraphic kwaye ingawomeleza njani umfanekiso wakho webrand?
Umqulu womzobo luxwebhu oluchaza imigaqo yokusebenzisa isazisi esibonakalayo senkampani, uphawu okanye umbutho. Isetyenziselwa ukuqinisekisa i-homogeneity yonxibelelwano olubonakalayo lwenkampani, ngokuchaza imibala, iifonti, imifanekiso, iilogo, njl. ekufuneka isetyenziswe kuwo onke amajelo onxibelelwano (iipowusta, iincwadana, iiwebhusayithi, amakhadi oshishino, njl. njl.).
Kwakhona kwenza kube nokwenzeka ukuqinisa umfanekiso we-brand kunye nokuququzelela ukuqatshelwa kwe-brand kunye neemveliso kunye neenkonzo zayo. I-graphic charter sisixhobo sonxibelelwano esisebenzayo kwiinkampani, kuba ikuvumela ukuba unxibelelane ngendlela ehambelanayo, enobuchule nesebenzayo.
Iziphumo zokungabikho komqulu womzobo wenkampani
Xa inkampani ingenawo umzobo wetshatha, oku kunokuba neziphumo ezibi kunxibelelwano lwayo olubonakalayo kunye nomfanekiso webrand. Unxibelelwano lunokungangqinelani kunye nokucaca, nto leyo eyenza kube nzima ukuqaphela uphawu lwenkampani kunye neemveliso okanye iinkonzo. Isenokukhokelela kwiimpazamo zokubonisa uphawu, njengemibala engachanekanga okanye iifonti ezisetyenziswayo, kunye nomonakalo womfanekiso webrendi.
Ukunqongophala komqulu womzobo kusenokwenza ukuba ishishini libonakale lingacwangciswanga okanye lingenamsebenzi, kwaye kunokukhokelela kwiingxaki zomthetho, ezinjengophawu lwentengiso okanye izimangalo zokwaphulwa kwelungelo lokushicilela. Kubalulekile ke ngoko ukuba inkampani ibenomqulu womzobo wokuqinisekisa unxibelelwano olubonakalayo oluhambelanayo noluchubekileyo, nokomeleza umfanekiso wayo.
Kutheni i-logo ibalulekile kwinkampani
Ilogo yenye yezona zinto zibalulekileyo zesazisi esibonakalayo senkampani. Idla ngokuba yinto yokuqala abathi abathengi banxulumane nebrendi kwaye idlala indima ebalulekileyo ekudaleni ukuqondwa kwebrendi kunye nokwazisa.
Ilogo esebenzayo kufuneka ibe yingcali, ikhumbuleke kwaye ibonise ubuni beshishini. Kufuneka ibe lula, ibonakale lula kwaye ilungelelaniswe neefomathi ezahlukeneyo kunye nemidiya yonxibelelwano. Kubalulekile ukuchitha ixesha kunye nomgudu wokudala i-logo ehambelana nale migaqo, njengoko iya kusetyenziswa kuzo zonke izixhobo zonxibelelwano zenkampani, njengamakhadi oshishino, iincwadana, iipowusta, iiwebhusayithi ze-intanethi, iinethiwekhi zentlalo, njl.
Ngokusebenzisa ilogo engaguqukiyo kuwo onke amajelo onxibelelwano, iinkampani zinokomeleza umfanekiso wazo webhrendi kwaye zenze kube lula kubathengi ukuwuqaphela. Inokubanceda ukuba bagqame kukhuphiswano lwabo kwaye benze unxibelelwano lweemvakalelo kunye nabaphulaphuli abajolise kubo.
Ukongeza, ilogo eyilwe kakuhle inokunceda amashishini agqame kwimarike exineneyo. Inokuthi ibambe ingqalelo yabathengi kwaye ibenze bafune ukwazi ngakumbi malunga nenkampani kunye neemveliso okanye iinkonzo zayo. Isenokunceda iinkampani ukuba zizibeke njengeenkokeli kwintengiso yazo kwaye zakhe ukuthembeka.
Qhubeka ufunda inqaku kwindawo yokuqala→
