La Idatha enkulu, kunye nohlalutyo lwedatha ngokubanzi, luthatha indawo ebaluleke kakhulu ngaphakathi kwezicwangciso zemibutho emininzi. Ukujongwa komsebenzi, uhlalutyo lokuziphatha, ukufunyanwa kwamathuba amatsha emarike : izicelo zininzi, kwaye umdla kumacandelo ahlukeneyo. Ukusuka kwi-e-commerce ukuya kwizemali, kubandakanya ezothutho kunye nempilo, iinkampani zifuna iitalente eziqeqeshelwe ukuqokelela, ukugcinwa, kodwa nasekuqhubeni nasekufaniseni idatha.

Le MOOC ijolise nabani na onqwenela ukufumana iziseko zeSayensi yeDatha, nokuba ingakanani na inqanaba. Isekelwe ekufumaneni iingcamango ngokusebenzisa iividiyo, iikhwizi kunye neengxoxo, iikhosi kunye nemisebenzi ibonelela ngentshayelelo kwimingeni yokuqokelela idatha, ukuhlalutya kunye nokulawula.