Iwebhusayithi engafumanekiyo yiwebhusayithi engekhoyo. Akukho nto inyusa ukubonakala ngaphezu komgangatho ophezulu we-injini yokukhangela amagama aphambili adumileyo. Kule vidiyo yamahhala, u-Youssef JLIDI uchaza indlela yokubeka iziza ukusuka kwi-A ukuya ku-Z. Ubonisa indlela yokwandisa amaxesha okulayisha iphepha, ukongeza amagama angundoqo kunye namabinzana okukhangela, kunye nokwandisa ukubonakala kunye nezixhumanisi zangaphandle. Uya kufunda indlela yokuya phambili kwaye ulinganise umgangatho kunye nobuninzi bokukhangela kwiphepha lewebhu. Ngokuhlalutya kunye nokuqonda izikhombisi zokusebenza eziphambili kwaye emva koko ulawule iiparamitha ze-injini yokukhangela. Uya kukwazi ukubeka iwebhusayithi ngobuchule.
Athini amagama angundoqo?
Amagama angundoqo zizihloko okanye iingcamango ezichaza umxholo wewebhusayithi. La ngamagama okanye amabinzana asetyenziswa ngabantu xa befuna ulwazi, iimveliso okanye iinkonzo ezinomdla kubo.
Amagama angundoqo adlala indima ebalulekileyo ekuphuculeni injini yokukhangela kuba kwandisa ukubonakala kwephepha. Iphepha liza kuvela phezulu kwiziphumo zophando ukuba amagama angundoqo asetyenziswe kumxholo walo ahambelana namagama asetyenziswa ngabasebenzisi be-Intanethi.
Umgaqo osisiseko ulula: xa injini yokukhangela ihlalutya umxholo kunye nombhalo wephepha lewebhu kwaye inquma ukuba iqulethe iimpendulo kunye nolwazi olufunwa ngabasebenzisi, lubonisa kwiphepha leziphumo zenjini yokukhangela.
Backlinks
Ngokoqobo "i-backlinks" okanye "iikhonkco ezingenayo". Igama elithi "backlink" lisetyenziswe kwishishini le-SEO ukubhekisela kwi-hyperlink kumxholo okhomba enye iwebhusayithi okanye isizinda. Ithelekiseka namakhonkco angaphakathi, anokuthi abhekiselele kuphela kumxholo obekwe kwiphepha elifanayo, nokuba banefomathi efanayo.
Amakhonkco angaphakathi asetyenziswa ngokuyintloko ekuncedeni abasebenzisi ngokujonga indawo kunye ne-indexing ye-bots yokukhangela yeGoogle, ngelixa i-backlinks isetyenziselwa ukukhangela ngaphandle.
-Ingcaciso yangaphandle kwisiza kunye/okanye iimveliso zinokuboniswa kubasebenzisi be-Intanethi.
-Ukudluliselwa kodumo ukusuka kwindawo ethile ukuya kwenye
Lo msebenzi wesibini ubalulekile kwi-SEO optimization. Ukubeka i-backlink kumxholo yindlela yokucebisa. Isindululo esinjalo luphawu lokuzithemba olusetyenziswa nguGoogle kwi-algorithm yokufaneleka ukukala iziphumo zokukhangela. Ngamanye amazwi, ngakumbi i-backlinks ikhona (izixhumanisi ezivela kumaphepha ancoma isayithi), kunokwenzeka ukuba indawo iya kubonwa nguGoogle. Kakade ke, inyaniso inzima ngakumbi.
Isantya somthwalo wephepha: ithetha ntoni indawo yakho?
Ukusukela ngo-2010, uGoogle uquke isantya somthwalo wephepha kwiikhrayitheriya zokuphucula. Into ethetha ukuba amaphepha acothayo abekwa kwindawo esezantsi kunamaphepha akhawulezayo. Oku kunengqiqo ekubeni injini yokukhangela ithe ifuna ukuphucula amava omsebenzisi.
Iiblogi, iivenkile ze-intanethi, kunye neevenkile ezingazami ukuphucula ukusebenza kwazo zineziphumo ezixubeneyo.
-Amaphepha ambalwa afakwe kwisalathiso ngenxa yokuba izixhobo zokukhangela zikaGoogle zilinganiselwe. Ngapha koko, bachitha kuphela ixesha elincinci lokundwendwela kunye nokujonga indawo yakho. Ukuba ilayisha ngokucothayo, kukho umngcipheko wokuba injini ayiyi kuba nexesha lokuhlola yonke into.
-Amazinga aphezulu okubhobhoza: Ukusebenza kakuhle kokubonisa kunokunciphisa amaxabiso okunciphisa (ipesenti yabasebenzisi abashiya iphepha emva kwemizuzwana embalwa ngenxa yokuba abanako ukufikelela kumxholo ngokukhawuleza ngokwaneleyo).
- Ukuguqulwa okuphantsi: Ukuba abathengi abanakho kufuneka balinde ixesha elide kwiphepha ngalinye, banokulahlekelwa ngumonde kwaye batshintshe kwiindawo ezikhuphisana nabo. Okubi nangakumbi, kunokonakalisa isidima senkampani yakho. Ngoko ke, kubalulekile ukuqwalasela le migaqo ye-SEO elandelayo kwiwebhusayithi yakho.
Ukuqukumbela, kufuneka ukhumbule ukuba iwebhusayithi eqhuba kakubi inokuthumela umyalezo ongalunganga kwiinjini zokukhangela kwaye ikhokelele kumava angalunganga omsebenzisi. Oku, kunokukhokelela ekungabonakali kakuhle.
Ukukhawulezisa imithwalo yamaphepha akugcini nje ukulungelelanisa ukusebenza kokukhangela, kodwa kwandisa ukunyaniseka komsebenzisi kunye nokuguqulwa (izibonelelo, ukubhaliswa kweencwadana, ukuthengiswa kwe-intanethi, njl.).
