Le khosi, iphuhliswe nguJustin Seeley kwaye yalungiselelwa wena nguPierre Ruiz, ijolise ekuvaleni umsantsa phakathi kwethiyori kunye nokuziqhelanisa xa kufikwa ekudaleni izixhobo zonxibelelwano zoshicilelo. Olu qeqesho lwasimahla lwevidiyo lolwakhe nabani na ofuna ukufunda ukwenza amaxwebhu amahle kwaye afezekise iinjongo zabo zonxibelelwano. Abafundi baya kwaziswa kuqala ngezixhobo zokusebenza baze emva koko baziswe kwiikhonsepthi ezifana noyilo lwegraphic, ukuchwetheza, umbala kunye neemfuno zabaxumi. Baza kufunda ke ukusebenzisa iinkqubo zekhompyuter ezidumileyo ezinjengePhotoshop, Illustrator kunye ne-InDesign. Ekupheleni kwekhosi, uya kuba nazo zonke izakhono ezisisiseko ezifunekayo ukwenza, ukuhlela kunye nokupapasha zonke izimvo zakho.

Uyilo lwegraphic kunye noshicilelo

Iincwadana zentengiso

Imveliso eqhelekileyo yoyilo lwegraphic yincwadana yorhwebo. Nangona ukusasazeka kweteknoloji yedijithali kunxibelelwano lwezoshishino, imidiya eprintiweyo efana neencwadana zokuthengisa zigcina ukubaluleka kwazo.

Iincwadana zisisixhobo esibaluleke kakhulu sokuphawula inkampani. Zikwazikhokelo zokubonisa eziqaqambisa iimveliso kunye neenkonzo. Kubalulekile ukunikela ingqalelo kuyilo lwencwadana, njengoko inokunceda ukwahlula inkampani kubakhuphiswano bayo.

Into yokuqala okufuneka uyihlawule xa uyila incwadana yimpembelelo yayo ebonakalayo. Kufuneka ibambe ingqalelo yabaphulaphuli ekujoliswe kubo kwaye ibahende ukuba bafunde umxholo.

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Into kunye nefom

Nangona kunjalo, umxholo usoloko uyinto ebaluleke kakhulu, kwaye incwadana efanelekileyo engenawo umxholo kunye nesicatshulwa esingenantsingiselo ayinamsebenzi. Ngoko ke kubalulekile ukunikela ingqalelo kwisicatshulwa kunye nesakhiwo.

I-leitmotif yayo nayiphi na incwadana yorhwebo kufuneka ibe ligama lokudala. Olu buchule kufuneka luxhaswe ngumxholo osemgangathweni. Injongo kukwenza umxholo ube nomdla kwaye ubandakanye.

Khumbula ukuba iipads zomelele. Iinkampani zihlala zisebenzisa into efanayo iminyaka emininzi. Ke kufuneka uqiniseke ukuba umxholo kunye noyilo awuphelelwa lixesha emva konyaka.

Incwadana nganye ifanele ukuba yodwa ukwahlula ishishini lakho kwabanye, kodwa kukho izinto ezithile ekufuneka incwadana elungileyo iqulathe. Okokuqala, kufuneka ube nesazisi esibonakalayo kunye nelogo. Kusebenza okufanayo kwiinkcukacha ezisisiseko (inombolo yomnxeba, idilesi ye-imeyile, iwebhusayithi, njl.). Ihamba ngaphandle kokutsho ukuba kufuneka ubonise iimveliso kunye neenkonzo ezibonelelwa yinkampani yakho.

Umxholo wale ncwadana mawuchaneke ngakumbi kwaye kube mnandi ukuwufunda kunolo lokhuphiswano. Sebenzisa amagama alula nezivakalisi ezifutshane xa ubhala. Kufuneka kungabikho mibala mininzi kakhulu, imibala emibini okanye emithathu yanele. Cinga ngokufaka imizobo okanye iifoto ukubonisa iingongoma ezithile. Ifonti ingaba nayiphi na. Kodwa ungaze uwulibale umgaqo wokufunda.

Amaphecana

Iiflaya zifana kakhulu neencwadana zeshishini, njengoko injongo yazo iyafana. Eli cebiso lingasentla liyasebenza nakule ndlela. Nangona kunjalo, ziyahluka kwiiprospectus kwezinye izinto ezifihlakeleyo, esiza kugxila kuzo ngoku.

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Iiprospectus, ezikwabizwa ngokuba ziiflaya okanye amaphecana, ngamajelo eendaba entengiso ashicilelwe ephepheni, kanye njengeencwadana. Nangona kunjalo, ifomathi yahlukile. Iiflaya zidla ngokuba nephepha elinye eliprintwe macala omabini kwaye lityhilwe.

Zikwahluke kwiipads kuba zenzelwe ukusetyenziswa kwexesha elifutshane. Iiflaya zihlala ziyilelwe ukukhuthaza isiganeko esithile, esifana nekonsathi, enobulungisa, okanye indlu evulekileyo, kwaye ithengise ngaphandle kweeveki.

Kwakhona, ayizizo zonke iiflaya ezifanayo ngokuxhomekeke kwimeko okanye imveliso. Iiflaya zisasazwa kwiqela elithile ekujoliswe kulo, kodwa rhoqo kubaphulaphuli ababanzi. Ngoxa incwadana yezorhwebo, ayitshintshwa rhoqo.

Ngokuxhomekeke kwindlela yokusabalalisa, ingqalelo kufuneka ihlawulwe kushicilelo kunye noyilo lweeflaya. Ukuba zikhaphukhaphu kakhulu ukuba zincanyathiselwe kwi-windshield yemoto, ziyakwazi ukugqwethwa ngumoya, kwaye olu hlobo lweeflaya ezisezantsi zibukeka "zitshiphu" kwaye azitsali ngqalelo. Kwelinye icala, ukugquma kwe-UV okanye ukulatyuza kunokwenza uxwebhu lube nezinto ezininzi, kodwa lubize kakhulu.

Amaphecana emveliso kunye neencwadana

Iphetshana okanye incwadana yemveliso lolona hlobo ludumileyo lonxibelelwano olushicilelweyo. Zikwazezona ziguquguqukayo, njengoko zikuvumela ukuba ubonise imveliso okanye inkonzo ngokweenkcukacha.

Ukuze wenze iflaya ephumelelayo, kubalulekile ukusebenza ngendlela.

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Okokuqala, chaza injongo yonxibelelwano. Oku akufuneki kubandakanye kuphela abaphulaphuli ekujoliswe kubo kwiiflaya, kodwa kunye nesizathu sokuba kuveliswe iiflaya kunye nomjikelo wobomi beeflaya.

Ngoku kukuwe ukubhala umxholo. Sebenzisa ihuka eya kubamba umdla womfundi. Ukuze ugweme ukukhathala, gxininisa kwimiyalezo ephambili, ulwazi olusisiseko malunga nemveliso okanye inkonzo yakho, kwaye okona kubaluleke kakhulu, oko unikezela ngabathengi bakho.

Emva koko, ungaqala ukwenza umyalezo wakho wokuthengisa. Khetha nje ifomathi, imibala kunye nefonti. I-aesthetics yencwadana ibaluleke kakhulu, njengoko ibonisa umfanekiso kunye nefilosofi yeshishini lakho. Ke ngoko, kuya kufuneka uyile okanye uhambelane ne-graphic charter esebenzayo.

Inyathelo lokugqibela kukuprinta. Eyona ndlela ilula kwaye isengqiqweni kuku-odola ushicilelo lwencwadana kwiingcali. Baya kukucebisa ngesona sisombululo. Thatha ithuba lokuxoxa ngoshicilelo kunye nokugqiba ukhetho olulungele ifomathi yakho.

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