Amanyathelo okwenza eyakho ibhrendi yobuqu
Ukuba ne-brand yobuqu eyomeleleyo yeyona asethi ibalulekileyo kwimpumelelo kumsebenzi wakho wobuchwephesha. Oku kukuvumela ukuba ugqame kwaye uthethe ngempumelelo ubuchule bakho kunye nexabiso kubaphulaphuli ojolise kubo. Kodwa uyenza njani ibhrendi yakho yobuqu? Nanga amanyathelo angundoqo okuphumeza oku.
Inyathelo lokuqala kukuchaza ubuwena obukhethekileyo bobuchwephesha. Kuya kufuneka uqikelele ubuchule bakho, izakhono, ixabiso kunye nombono womsebenzi wakho. Oku kuya kukunceda uqonde ngcono abaphulaphuli ojolise kubo kwaye uzibeke njengengcali kwintsimi yakho.
Isinyathelo sesibini kukuphuhlisa isicwangciso sokuthengisa kwi-brand yakho yobuqu. Kufuneka uchaze iinjongo zakho zobungcali kunye neendlela zokuziphumeza. Kufuneka kwakhona uchonge amajelo onxibelelwano afanelekileyo kubaphulaphuli bakho.
Inyathelo lesithathu kukwenza iqonga lophawu lwakho lobuqu. Oku kubandakanya ukwakha iphrofayili yakho ye-LinkedIn okanye ezinye iinethiwekhi zobuchwephesha, kunye nokudala umxholo obonisa ubuchule bakho kunye nexabiso. Kufuneka kwakhona wakhe ubudlelwane kunye nabaphulaphuli ojolise kubo kwaye udibanise nabo ukwakha ukuthembeka kwakho kunye nokubonakala.
Ekugqibeleni, inyathelo lesine kukuhambisa ubukho bakho kumajelo afanelekileyo. Kufuneka ukwandise ukubonakala kwakho ngokuthumela rhoqo umxholo osemgangathweni kunye nokuthatha inxaxheba kwiziganeko ezifanelekileyo zobungcali. Kuya kufuneka uqhubeke nokuphuhlisa inethiwekhi yakho yabafowunelwa kwaye utshintshiselane nabo ukuze uhlale usesikhathini entsimini yakho.
Ukukunceda wenze ibhrendi yakho yobuqu, ungalandela uqeqesho "Phuhlisa igama lakho lobuqu” indululwe yi-OpenClassrooms. Olu qeqesho lukhokela inyathelo ngenyathelo ngophuhliso lwesicwangciso sophawu lwakho lobuqu, ukuyilwa kweqonga lophawu lwakho kunye nophuhliso lwenethiwekhi yakho yabafowunelwa abaziingcali. Ke ungathandabuzi kwakhona, qala ukwenza uphawu lwakho lobuqu kwaye uphumelele kumsebenzi wakho wobuchwephesha.
Kutheni i-brand yakho yobuqu ibalulekile kumsebenzi wakho wobuchwephesha
Kwihlabathi elitshintsha rhoqo lobuchwephesha, kuye kwabaluleka ukuba ugqame ukuze uphumelele kumsebenzi wakho. Apha kulapho ibhrendi yakho yobuqu ingena khona. Kanye njengeempawu zorhwebo, ibhrendi yakho yobuqu sisazisi sakho sobuchwephesha esikhethekileyo kwaye sinokukunceda udale amathuba amaninzi kwaye uqhubele phambili ngobungcali.
Uphawu lwakho lobuqu ngumfanekiso owuprojekthayo kwihlabathi lobuchwephesha. Yenziwe ngamava akho, ubuchule bakho, ixabiso lakho kunye nempumelelo yakho. Ngokusebenza kuphawu lwakho lobuqu, unganxibelelana ngcono ngexabiso lakho kwabanye, uzenze ube nomtsalane ngakumbi kubaqeshi kunye noogxa bakho beshishini, kwaye wandise amathuba akho okuqhubela phambili ngomsebenzi.
Ngokuphuhlisa isicwangciso sokuthengisa kwi-brand yakho yobuqu, unokuchaza ngokucacileyo iinjongo zakho zobuchwephesha kunye neendlela zokuzifezekisa. Ngokwenza iqonga lophawu lomntu siqu, unokunxibelelana ngcono nobuchule bakho kunye nexabiso ngokusebenzisa amajelo afanelekileyo, afana ne-LinkedIn okanye ezinye iinethiwekhi zobuchwephesha.
Ekugqibeleni, ngokuthumela ubukho bakho kumajelo afanelekileyo, unokwandisa ukubonakala kwakho kunye nabaphulaphuli ojolise kubo kwaye uzibeke njengengcali kwintsimi yakho. Inokuvula amathuba amatsha entsebenziswano kunye nothungelwano, ikufumanele ukunyuselwa okanye ukuvulwa kwemisebenzi emitsha, okanye ikuncede uqalise elakho ishishini.
Ngamafutshane, ukusebenza kuhlobo lwakho lobuqu kunokukunceda ukuba ugqame kumsebenzi wakho wobuchwephesha kwaye ufezekise iinjongo zakho zobungcali. Ngokwakha uphawu olomeleleyo kunye nokunxibelelana ngokufanelekileyo ubuchule bakho kunye nexabiso, unokuphucula ukubonakala kwakho, umtsalane kunye nokuthembeka kunye nabaqeshi, amaqabane aqeqeshiweyo kunye nabathengi. SO, qala ngoku ukuphuhlisa isicwangciso sakho sophawu lobuqu ukuze uphumelele kumsebenzi wakho.
Ukubaluleka kweebrendi kukhetho lwethu lwabathengi
Xa sithenga, sihlala sitsalwa kwiimveliso ezivela kwiimpawu esizaziyo. Oku kungenxa yokuqhelana kwethu nelogo, igama kunye nombala wabo. Iimveliso ziyasiphembelela ngokuthengisa kwazo ngokwenza unxulumano nathi, nto leyo enokusikhokelela ekubeni sikhethe imveliso ebiza kakhulu kuba nje isuka kwibrendi esiyaziyo, okanye ngenxa yokuba siyibone kwimarike.
Ngokwenene, iibrendi zidlala indima ebalulekileyo kukhetho lwethu lwabathengi. Basinceda ukuba siziqhelanise nokukhethwa kweemveliso, ngokusinika iimpawu ezibonakalayo kunye neziqinisekiso zomgangatho. Oku kuyinyani ngokukodwa kwimarike apho ukhuphiswano luphezulu kwaye apho kunokuba nzima ukwahlula phakathi kweemveliso ezahlukeneyo ezinikezelwayo.
Ke, ngokwenza uphawu olomeleleyo kunye nokuhlakulela ukuduma kwabo, iinkampani zinokuba nethuba lokukhuphisana. Ngokufanayo, kubathengi, ukukhetha uphawu olwaziwayo kunokubonelela ngokhuseleko oluthile kunye nesiqinisekiso sokwaneliseka, esinokuthethelela iindleko ezongezelelweyo.
Ngamafutshane, iibrendi zinempembelelo enkulu ekukhetheni kwethu ukusebenzisa. Bangasinceda ukuba sifumane indlela yethu kwimarike enzima kwaye basinike isiqinisekiso esithile somgangatho kunye nokwaneliseka. Ngoko ke kubalulekile ukuba iinkampani ziphuhlise uphawu lwazo, ngelixa zibonelela ngeemveliso ezisemgangathweni, kwaye abathengi benze ukhetho olunolwazi ngokuthathela ingqalelo iingenelo kunye nokungalunganga kwemveliso nganye.
