Ukwaneliseka kwabathengi kubonisa isigwebo somthengi othile kwimveliso okanye inkonzo, ngoko sithelekisa ukulindela kwabathengi kunye nokusebenza kwenkonzo yangempela. Abanye bajonga ukwaneliseka kwabathengi "njengemvakalelo yendalo (elungileyo okanye engalunganga) evela emva kokuthenga". Ukulandela iminyhadala, iinkampani zinokunikezela ngemibuzo ejolise ekuchongeni iqondo lokwaneliseka kwabathengi.

Zeziphi iimpawu eziphambili zekhweshine yokwaneliseka emva komsitho?

Iimpawu eziphambili zekhweshine yokwaneliseka emva komsitho ziwela kwiindidi ezintathu eziphambili:

  • umbono omhle womthengi emva kokuthenga: umgangatho wemveliso okanye inkonzo ihambelana nokulindelwe ngumthengi, kulo mzekelo, umthengi uziva ekhululekile kwaye anelisekile kwaye uthatha isigqibo - kwiimeko ezininzi - ukubuyela kuwe ekuthengeni okuzayo. Impendulo kwikhweshine ikakhulu ilungile;
  • umbono ongalunganga wabathengi emva kokuthenga: umgangatho wemveliso okanye inkonzo ingaphantsi kwinqanaba elilindelekileyo (ukungafani kakubi), oku kuthetha ukuba ukusebenza akuhambelani nokulindela umthengi, oku kuphoxeka kubangela iimpendulo ezingalunganga kwi-questionnaire kwaye umthengi unokuhamba. umbutho wakho;
  • uluvo lwaneliseke kakhulu lomthengi emva kokuthenga: umgangatho wemveliso okanye inkonzo iphezulu kunokuba bekulindelwe (ukulunga okuhle), umthengi ihlala inxulumene ngokusondeleyo nombutho wakhon kwaye impendulo kwikhweshine ilungile kuwo onke amanqaku.
FUNDA  Yiba yingcali kuyilo lwe-UX ngokulandela uqeqesho lwethu kwi-Intanethi

Indlela yokufumana iimpendulo ezilungileyo kwi-questionnaire yokwaneliseka emva komcimbi?

Abanini bemibutho kunye namashishini kufuneka baqonde ukuba izibhengezo zentengiso zisenokwenzakalisa imveliso okanye inkonzo abayinikezelayo, ezo zibhengezo zisenokuthi. ukwandisa kakhulu ukulindela kwabathengi, kuya kuba nzima ke ukumanelisa.

Ke, intengiso kufuneka ithathe iimpawu ezithile zemveliso okanye inkonzo kwaye ishiye zonke ezinye iimpawu ukumangalisa umthengi.

Uphando luye lwabonisa ukubaumthengi owanelisekileyo uthetha ngokwaneliseka kwakhe kubantu abathathu abaziyo, ngelixa umthengi ongonelisekanga uthetha ngokungoneliseki kwakhe ngemveliso okanye inkonzo kubantu abangaphezu kwamashumi amabini. Akukho mathandabuzo ngobunzulu bempembelelo embi yokuthetha ngentlangano nemveliso yayo.

Kuyimfuneko ke ngoko ukuba ukulinganisa inqanaba lokwaneliseka kwabathengi ukuze umbutho ukwazi ukuxilonga iziphene kwimveliso okanye kwinkonzo kwaye ufumanise ukuba iqela ekujoliswe kulo liye laxhamla kwimveliso okanye inkonzo enikezelweyo ngendlela eqinisekisa ubudlelwane babo obuqhubekayo kunye nenkampani.

Uluhlu lwemibuzo lukuvumela ukuba wazi ngcono abathengi

Ekuphela kwendlela yokufumana ishishini kukuzama yazi abathengi ngokusondeleyo, ukuchonga ngokusondeleyo iminqweno yabo kunye nokuzikhwebula kuyo nantoni na enokubaphazamisa, bamele bakhuthazwe ukuba baveze iimbono zabo malunga neemveliso kunye neenkonzo ezinikezelwa kubo, ngaphandle kokuba ezi zimvo kunye nemibono zisetyenziselwa ukuxabisa impumelelo yentlangano kunye nelo xesha. zama ukoyisa imiqobo odibene nayo.

FUNDA  Lawula iprojekthi yakho yobungcali ngokuqaqambileyo

Ziziphi iindlela zokulinganisa inqanaba lokwaneliseka kwabathengi?

Ukulinganisa inqanaba lokwaneliseka kwabathengi, uNjingalwazi uScott Smith ucebisa isikali esenziwe ngamacandelo amane. Okokuqala, kukho umgangatho obonwayo onokulinganiswa ngokuphakamisa iphepha lemibuzo elincinci elibhekiswe kubathengi elibandakanya umbuzo malunga noxabiso lwabo lomgangatho womgangatho wemveliso okanye inkonzo emva kokuthenga (umgangatho oqondwayo), ngokusebenzisa iimpendulo zomndilili wesampulu ekujoliswe kuyo, kuyacaca ukuba umgangatho ocingelwayo ungaphantsi okanye uphezulu kunomgangatho ababewulindele. Le mpendulo ivumela inkampani ukuba yenze izigqibo ezinkulu.

Emva koko, sifumana injongo yokuthenga kwakhona enokulinganiswa ngokubuza umthengi, umzekelo: ngaba ujonge ukuphinda uthenge le mveliso?

Kukwakho ukwaneliseka kwabathengi ngemveliso okanye ngenkonzo enikeziweyo: le nto ithathwa njengenye yeendlela ezilungileyo zokulinganisa ukuba abathengi bathanda kangakanani okanye abangayithandiyo imveliso ethile, inkqubo yenzeka ngokuqulunqa imibuzo malunga nophawu oluthile lwemveliso.

Ekugqibeleni, kufuneka sikhankanye ukunyaniseka kwabathengi. Le nto inokulinganiswa ngokubuza umthengi: Ngaba ungacebisa abahlobo bakho ukuba bathenge le mveliso okanye inkonzo?