Ukuze inkampani ikwazi ukuphuhlisa iimveliso zayo kwaye yandise isabelo sayo semarike, kufuneka isebenzise iindlela ezithile ezivumela ukubaukuvavanya umgangatho weemveliso zayo kwakunye nezabelo zayo zangoku zemarike. Ukwenza oku, akukho nto ingcono kune-a qulwaneliseko lwemibuzo.
Ukuba awuqinisekanga, makhe sibonise kuwe, kweli nqaku, iingenelo ezahlukeneyo zolu hlobo lwemibuzo. Ziziphi izizathu zokuseka uphando lokwaneliseka? Njani misela un uphando lokwaneliseka ? Indlela yokukhuthaza ukwaneliseka kwabathengi? Siza kuyibona yonke kunye!
Ziziphi izizathu zokuseka uphando lokwaneliseka?
Rhoqo ngonyaka okanye isemester nganye, iinkampani ziseka oko kubizwa ngokuba "uvavanyo lokwaneliseka". Luhlobo lwemibuzo ebandakanya uthotho lwemibuzo evumela inkampani ukuba ihlole inqanaba lokwaneliseka kwabathengi bayo. Ngokubanzi, uphando lolwaneliseko luphuhliswa liqela lentengiso yenkampani, kunye nomphathi womgangatho, kwaye oku kwehla kwezi zizathu zilandelayo:
Uvavanyo lomfanekiso webhrendi
Ukuphawula ibaluleke kakhulu kwishishini. Inene, ishishini elinegama elibi lidla ngokuboyikisa abathengi, ke ngoko, oku kuya kuba nefuthe elikhulu kwisabelo semalike yenkampani.
Uvavanyo lomgangatho wemveliso
qhayisa nge umgangatho weemveliso zayo, kulungile, kodwa ekugqibeleni, lilizwi lomthengi elithatha indawo yokuqala! Enyanisweni, le ngongoma ihlaziywa ngokubanzi ngabavelisi abanqwenela ukuphucula imveliso yabo ukuze boyise isabelo semarike esingaphezulu.
Yandisa inzuzo yakho
Enkosi kwi'uphando lokwaneliseka, inkampani inokumisela ubuthathaka bemveliso yayo ukuze ikwazi ukuyiphucula. Kwaye ngubani othi ukuphucula, uthi ukwanda kweentengiso kwaye ngoko ke, ukufezekiswa kweresiphi engcono.
Ukuseka isicwangciso sonxibelelwano esifanelekileyo
Abanye abathengisi basebenzisa iziphumo zovavanyo lokwaneliseka ukuphuhlisa isicwangciso sonxibelelwano esifanelekileyo. Ngokwenene, ngenxa yophando, baya kukwazi ukufumana inkuthazo kwiimbono zabathengi ukwenza umyalezo ojoliswe kuwo oya kukhuthaza ukuguqulwa kwamathemba.
Indlela yokuseka uphando lokwaneliseka?
Ngaphambili'misela uphando lokwaneliseka, Iinkampani kufuneka zicwangcise ukuhamba kwazo, kuba kufuneka kwaziwe ukuba uphando lokwaneliseka lufuna ukuhlanganiswa okubalulekileyo kwenkunzi, ngoko ke, inkampani kufuneka ikhethe eyona ndlela ilungileyo yokuseka uphando lwayo lokwaneliseka. Lilonke, nantsi indlela iinkampani eziqhuba ngayo ukwenza uphando lwazo lokwaneliseka.
Ukuphuhliswa koluhlu lwemibuzo
Uphando lokwaneliseka isekelwe kuluhlu lwemibuzo oluchaphazela imiba eyahlukeneyo yemveliso ethile. Ukuphuhlisa iphepha lemibuzo, abathengisi kufuneka benze imibuzo emifutshane kunye nethe ngqo. Uninzi lwemibuzo idla ngokukhetha izinto ezininzi, ukwenza kube lula kubathengi ukuba bayiphendule.
Ukuhanjiswa koluhlu lwemibuzo
Kanye i iphepha lemibuzo lenziweyo, abaphathi kufuneka benze isigqibo ngelona jelo lifanelekileyo lokunxibelelana nalo. Ukukhethwa kwetshaneli ikakhulu kuxhomekeke apho abathengi badibana khona. Lilonke, ikhweshine yokwaneliseka isasazwa:
- kwiintanethi zentlalo;
- kwiiblogi okanye kwamanye amaqonga anetrafikhi ephezulu;
- nge-imeyile.
Ukutolikwa koluhlu lwemibuzo
Eli lelona nyathelo libalulekileyo, kuba kukule nqanaba apho iinkokeli zoshishino zivavanya iziphumo zazo wazi umgangatho wokwaneliseka kwabathengi. Oko kwathiwa, kuba itoliko efanelekileyo, abathengisi ngoku basebenzisa i-intelligence yokufakelwa ukunika umlinganiselo ophakathi, ngokusekelwe kwizimvo kunye neempendulo eziqokelelweyo.
Indlela yokukhuthaza ukwaneliseka kwabathengi?
Ngewuyiqondile, ukwaneliseka kwabathengi kubaluleke kakhulu kuzinzo lwenkampani. Ukuyikhuthaza, iinkampani zixhomekeke kuyo ISO 9001 umgangatho. Ewe, umgangatho we-ISO 9001 ubandakanya iseti yemigaqo ekufuneka inkampani nganye iyihlonele ukuze iphucule imveliso yayo kwaye ke, ukukhuthaza ukwaneliseka kwabathengi. Phakathi kweekhrayitheriya ezikhuthaza ukwaneliseka kwabathengi zezi:
- umgangatho wemveliso;
- ixabiso lemveliso;
- ukupakishwa kwemveliso, njl.
bien que ukwaneliseka kwabathengi Kubalulekile, kufuneka kwaziwe ukuba inokumela i-brake kwi-evolution yenkampani. Njani ? Ukuyicacisa ngcono, makhe sithathe umzekelo womzi-mveliso werayisi. Ukuba i-brand yale mva ibangela umonakalo kubathengi, umvelisi uya kufumana kunzima ukuthengisa irayisi entsha, ekubeni abathengi sele beyiqhelile yangaphambili, ngoko ke, kuya kuba nzima ngakumbi kumlimi ukuba anqobe ezinye izabelo.
