Imibuzo emi-5 yoPhando loLwaneliseko lokuHamba olusebenzayo

I-questionnaire yokwaneliseka luphando lwabathengi oluqhutywe yinkampani okanye umboneleli wenkonzo ukuvavanya iqondo lokwaneliseka kwabathengi okanye amathemba ngeenkonzo ezinikezelweyo. Injongo yolu hlobo lovavanyo kukuvavanya umgangatho weemveliso okanye iinkonzo zayo ukuze ikwazi ukwenza uphuculo. i uphando lolwaneliseko lokuhamba ngoko ke iqhutywe ngenjongo yokuvavanya inkqubela phambili yokuhlala.

Ndilungenisa njani uphando lolwaneliseko lohambo?

I-questionnaire yokwaneliseka kohambo ijolise ekuqokeleleni izimvo zabathengi malunga nenkqubela phambili yohambo lwabo. Ngaba bonelisekile ziinkonzo abazifumanayo? Yintoni abafuna ukuyiphucula? Ezi ziintlobo zemibuzo ekuya kufuneka iphendule isampulu yovavanyo lwabathengi. Nye uphando lolwaneliseko lokuhamba inokuthunyelwa ngeendlela ezahlukeneyo:

• ngomlomo ;
• ngefowuni okanye ngeSMS;
• nge-imeyile ;
• kwiishelufa;
• ngewebhusayithi;
• nge-app;
• ephepheni.

Udliwano ndlebe ukuthumela imibuzo kwisampulu yabo kwaye bahlalutye iimpendulo ezinikiweyo ukwenzela ukuvavanya inqanaba umthengi ukwaneliseka uhambo lwabo. Umbono kukufumana izandla zakho kwizinto ezingalunganga ukuze uphucule amava omthengi kwaye wenze iinkonzo zibe semgangathweni. Kuya kufuneka uyazi ukuba uphando lokwaneliseka ube nomda ophindwe kabini. Ziphembelela iinkqubo zangaphakathi zenkampani kunye nobudlelwane kunye nomthengi. Ngaba abathengi bakho banelisekile okanye akunjalo? Umthengi owanelisekileyo ngumthengi oya kunyaniseka.

Yintoni ekwikhweshine yolwaneliseko lohambo?

Zininzi iitemplates zophando lolwaneliseko lokuhamba. Iiarhente zokuhamba ezininzi zisebenzisa olu phando lokwaneliseka ukuvavanya iinkonzo zabo kunye nokuhlala bejonge abathengi babo ukuze babagcine. Uphando lolwaneliseko lohambo luya kubandakanya imibuzo malunga:

• Ulwazi lwakho lomntu siqu ;
• isizathu sokukhetha le arhente yokuhamba (ilizwi lomlomo, amava angaphambili, ukupapashwa, udumo);
• indlela obhukishe ngayo uhambo lwakho (kwi-arhente, ngekhathalogu ye-intanethi, ngomnxeba);
• uvavanyo lomsebenzi lulonke;
• izimvo okanye iingcebiso.

Imibuzo emi-5 yophando lolwaneliseko olusebenzayo

Ngaba uyafuna ukwazi ukuba abathengi bakho banelisekile kukuhamba nawe? i uphando lolwaneliseko lokuhamba ngumbono olungileyo kakhulu. Ukuseta iphepha lemibuzo elisebenzayo, kufuneka ubuze imibuzo emi-5 ebalulekileyo. Eyokuqala iya kuhambelana nokalisho abathi abathengi bakho balubhekise kuwe emva kokuthatha ithuba leenkonzo zakho. Lo mbuzo ubizwa ngokuba yi-NPS, isalathisi esiphambili sokunyaniseka kwabathengi. Kungale khrayitheriya apho uya kukwazi ukuba ngaba abathengi bakho banokukucebisa na kwabanye abantu. Lo mbuzo ukwakuvumela ukuba uhlele abathengi bakho ngokweendidi ezintathu:

• Abakhuthazi ;
• abachasi;
• izinto zokwenziwa.

Umbuzo wesibini uya kunxulumana novavanyo lulonke. Esi sisalathisi esibizwa ngokuba yi-CSAT. Luphawu oluxabisekileyo ukuba iinkampani kufuneka zisoloko zibeke esweni ukuvavanya iimfuno zabathengi. Umbuzo wesithathu uya kuba ngumbuzo ovulekileyo ukuvumela umthengi ukuba achaze ukulinganisa akunike yona: "kutheni unike le rating?". Ngalo mbuzo, uya kuwazi amanqaku akho aqinileyo kunye namanqaku akho abuthathaka. Kumbuzo wesine, udliwano-ndlebe unokubuza imibuzo emininzi yovavanyo elandela imixholo. Ngomxholo, udliwano-ndlebe unako qokelela iimpendulo ezinzulu kumxholo othile.

Iziphakamiso zabathengi, umbuzo obalulekileyo kwi-questionnaire yokwaneliseka

Umbuzo wesihlanu ku-a uphando lolwaneliseko lokuhamba ibaluleke kakhulu. Oku kubandakanya ukubuza umthengi ngezimvo kunye neengcebiso zabo ukuze bakwazi ukuphucula iinkonzo ezibonelelwayo. Uphando lokwaneliseka kwabathengi luhlala luqala ngombuzo othile kwaye luphela ngombuzo ovulekileyo. Lo mbuzo uvumela umthengi ukuba anike iingcebiso kudliwano-ndlebe ongeyena omnye ngaphandle komnikezeli wenkonzo ukwenzela ukuba kuphuculwe umgangatho wento ayinikezelayo. Lo mbuzo uvumela umthengi ukuba aveze uluvo lwakhe.

Kufuneka kuqatshelwe ukuba i-questionnaire efanelekileyo yokwaneliseka kohambo kufuneka yakhiwe ngendlela eyenza umdla kubathengi ekuphenduleni kuyo. Imibuzo kufuneka ibhalwe kakuhle. Le khweshine inika ulwazi olufanelekileyo kwiinkampani, kungenxa yesi sizathu ukuba ukwakhiwa kwayo kufuneka kukhathalelwe kakuhle.