Iinkampani ezininzi kwiinkalo ezahlukeneyo zisebenzisa uphando lwefowuni ukwenza uphando. Le yindlela yophando ethandwa kakhulu yokuqokelela idatha. Le ndlela igqwesileyo kwiinkampani ezijonge ukuzibeka ngcono kwimarike. Zeziphi izinto ezilungileyo nezingalunganga zophando lwemfonomfono? Ngawaphi amanyathelo ukwenza uphando ngomnxeba ? Sikuxelela yonke into.
Yintoni uphando ngefowuni?
Uphando lwefowuni okanye uphando ngomnxeba luphando olwenziwa ngomnxeba yinkampani esebenza kwindawo ethile enesampulu ekhethiweyo ngaphambili emele abemi. Uphando lwefowuni lunokwenziwa, umzekelo, ngaphambi kokuqaliswa kwemveliso ngexesha lophando lwemarike okanye emva kokuthengiswa kwemveliso ukuphonononga izimvo zabathengi kunye nokuqokelela impendulo yabo. Iinjongo zovavanyo lomnxeba zininzi:
- qhuba isifundo semarike;
- funda ixabiso lemveliso;
- ukwenza uphuculo kwimveliso okanye inkonzo;
- khetha iindlela zonxibelelwano ngaphakathi kwesakhelo sesicwangciso sorhwebo;
- zimise emarikeni;
- ukwandisa ingeniso yayo.
Ngawaphi amanyathelo okuqhuba uphando?
Une uphando lwefowuni elungileyo luphando oluhamba ngamanqanaba aliqela phambi kokuba lusungulwe. Ukuba nayiphi na inkampani inqwenela ukwenza uphando ukuqokelela ulwazi, iya kubizwa ukuba ihloniphe la manyathelo mane alandelayo:
- misela iinjongo;
- lungiselela imibuzo;
- misela isampuli;
- hlalutya iziphumo zophando.
Yintoni esifuna ukuyazi ngophando lwefowuni? Lo ngumbuzo wokuqala omele uzibuze wona phambi kokuba uqalise uphando lwakho. Iinjongo zovavanyo lomnxeba kufuneka zichazwe apha. Ngaba ufuna ukuqokelela iimpendulo kwimveliso, inkonzo, iphulo lentengiso, isihloko sangoku okanye umcimbi oza kukhokela? Ukuba, umzekelo, uqhuba uphando ngomnxeba uphando ngezimvo zabathengi kwimveliso, i-questionnaire ayiyi kufana nokuba uzama ukufumana umgangatho wokwaneliseka kwabathengi okanye ukuvavanya umfanekiso wakho we-brand.
Uphando ngomnxeba: silungiselela imibuzo kunye nokujoliswe kuko
Ngaphambi kokwenza uphando lwakho lwefowuni, lungiselela imibuzo yakho. Imibuzo efanelekileyo kunye nokujoliswe kuyo ziikhrayitheriya ezimbini zokuseka uphando olusemgangathweni.
Sukuzixakekisa ngemibuzo engenamsebenzi. Ngokuhlonela iinjongo zakho, imibuzo yakho kufuneka icace. Kuxhomekeke kuwe ukuba ukhethe uhlobo lwemibuzo: evulekileyo, evaliweyo okanye esemgangathweni.
Ungalibali ukumisela isampuli yakho ngokunjalo. Abantu abakhethiweyo kufuneka bamele abemi ukuze iphepha lemibuzo lakho lithembeke. Inyathelo lokugqibela luhlalutyo lweziphumo. Oku kwenziwa ngesoftware yokuhlalutya evumela ukubala, ukuthelekisa nokuhlalutya iziphumo.
Zeziphi iingenelo kunye nezingeloncedo zophando ngomnxeba?
Kwihlabathi elinxibeleleneyo esiphila kulo, yenza uphando ngomnxeba ibonakala njengendlela yemveli yakudala. Nangona kunjalo, oku akunjalo! Le ndlela ineenzuzo ezininzi. Inzuzo yokuqala yophando lwefowuni kukuthanda ukunxibelelana nabantu, nto leyo ebaluleke kakhulu.
Enyanisweni, ukufowunelwa ngomnxeba kwenza kube lula ukuqokelela iimpendulo ezichanekileyo, ngenxa yodliwano-ndlebe oluthe ngqo oluthanda ukuqokelelwa kolwazi olunzulu. Inzuzo yesibini kukuqokelela iimpendulo ezithembekileyo. Umceli unokufuna iimpendulo ezinzulu, kwaye umntu othetha naye ucacisa iimpendulo zabo.
Umgangatho iimpendulo kwakhona kuxhomekeke kwinqanaba uqeqesho udliwanondlebe ngomnxeba kunye nokukwazi kwakhe ukukhokela ingxoxo efanelekileyo. Uphando lwemfonomfono lukwakwenza kube lula ukugcina ukungaziwa kwabantu ekwenziwa udliwano-ndlebe nabo, nto leyo edlala ngokuxhasa uphando. Inzuzo yokugqibela kukufikeleleka kwefowuni. Ngapha koko, i-95% yabemi baseFrance baneselfowuni. Ukhetho lwale ndlela ke ngoko lufanelekile. Uvavanyo lwemfonomfono alufuni nakuphi na ukulungiselela njengoko umzekelo kuphando lobuso ngobuso. Yindlela engabizi kakhulu kwinkampani.
Ukungalungi kovavanyo lwefowuni
Uphando lwefowuni nangona kunjalo, asiyonto ilula ukuyifumana. Ukubonile ukuntsonkotha kwamanyathelo afunekayo ukuyilungiselela. Umphandi kufuneka kwakhona aqeqeshwe kakuhle ukuze akwazi ukujamelana nokuqokelela ulwazi oluchanekileyo. Uphando lwefowuni luthatha ixesha elide ukuseta. Ngaphezu koko, ixesha lophando lincinci kakhulu, kuba lenziwa ngefowuni kwaye akunakwenzeka ukudibanisa ithagethi ixesha elide.
