Izinhlolovo zokwaneliseka zibalulekile emabhizinisini. Bavumela, phakathi kwezinye izinto, ukuba nombono ophelele wemibono yamakhasimende, kodwa futhi basabele ngokushesha ukuze bathuthukise izinsizakalo ezinikezwayo. Uma uzibuza ukuthi ungayenza kanjani inhlolovo yokwaneliseka, usezandleni ezinhle.
Iyini inhlolovo yokwaneliseka?
Ucwaningo olwenziwe ngu-Oracle luveze ukuthi u-86% wabathengi uzimisele ukukhokha ngaphezulu uma ulwazi lwabo luthuthukiswa. Futhi u-1% kuphela walaba bathengi okholelwa ukuthi iningi lezinsizakalo abazitholayo zihlangabezana nalokho abazilindele. Ngakho uyakuqonda ukubaluleka izinhlolovo zokwaneliseka : kodwa ziyini ngempela? A inhlolovo yokwaneliseka kwamakhasimende kumane kuyinhlolovo yekhasimende ephelele ukuze ihlole isikolo sokwaneliseka kwekhasimende. Amaphuzu okukhulunywa ngawo abizwa nge-CSAT.
Inkomba okukhulunywa ngayo ikala ingxenye yamakhasimende anelisekile ngemikhiqizo namasevisi ahlinzekwa inkampani ethile noma ngekhwalithi iyonke yesipiliyoni esinikezwa uhlobo. Kufanele kwaziwe ukuthi le nkomba ibaluleke kakhulu, iveza ngaphezu kwayo yonke imizwa yamakhasimende futhi izinkampani zingayisebenzisa ukunquma izidingo zamakhasimende abo. Lapho inkinga ikhonjwa, kuba lula kakhulu ukuthola isixazululo.
Amapholi ngokuvamile athatha uhlobo lwesilinganiso sokulinganisa. Lokhu kwenza inqubo yokubala amaphuzu ibe lula, kodwa okubaluleke kakhulu, kuvumela ukuhlola okuyimpumelelo ngokuhamba kwesikhathi. Ukubuka lokhu kuhlola kuyisihluthulelo soku ukwaneliseka kwabathengi. Ngamafuphi, lokhu kusho ukuthi izinkampani ziyakwazi ukuhlangabezana nokulindelwe ngamakhasimende.
Isetshenziselwani inhlolovo yokwaneliseka?
Esimweni semboni, i ucwaningo luqondise ekukalweni kwekhwalithi. Imibuzo efana nalena:
- uyamthanda umuntu okuphakela ukudla?
- ingabe uthola inkonzo eyanelisa ngempela?
- ulilinganisela kanjani izinga lokudla?
Zivame kakhulu. Impela usuvele uhlangabezane nalokhu. A inhlolovo yokwaneliseka kwamakhasimende ngokuvamile isetshenziswa ezinhlanganweni ukuthola ukuthi inhle kangakanani inkonzo, yini engathuthukiswa, futhi uma inkonzo ilungele iqembu elithile.
Lapho uqoqa idatha, qiniseka ukuthi omunye wemibuzo kufanele ube inhloso yocwaningo. Kufanele uqiniseke ngalokho okufunayo, awunawo amathuba amaningi okwenza ucwaningo. Kufanele uwakhiphe, ngaphandle kwalokho uzoqeda amandla, wenze ugaxekile futhi ucasule amakhasimende akho. Ezimweni eziningi, umbuzo othi "Iyini inhloso yocwaningo?" isetshenziswa inhlangano ukuhlola ukuthi ingabe inhloso yophenyo iyintshisekelo yekhasimende noma izintshisekelo zenhlangano. Ngokuvamile inhloso kuwukuqoqa idatha yokwaneliseka ukuhlola ukuthi ziyahlangabezana yini nezidingo zeklayenti. Inhloso yocwaningo lokwaneliseka akuyona inhloso yocwaningo lwekhwalithi.
Indlela yokwenza inhlolovo yokwaneliseka?
a inhlolovo yokwaneliseka iyindlela edume kakhulu yokuqoqa idatha ngalokho abantu abakucabangayo, kodwa futhi nokutshela izinkampani ukuthi zidinga ukuthuthukisa umkhiqizo. Inhlolovo ibuza abaphendulayo ukuthi bathanda kangakanani ulwazi lwabo noma umkhiqizo. Ziwusizo ikakhulukazi uma kuziwa ekuhloleni imikhiqizo emisha namasevisi. Nakhu ongakwenza ukuze wenze a inhlolovo yokwaneliseka :
- dala uhlu lwemibuzo ngokuligcina lifushane futhi licacile (ligcine lilula);
- bhalela iklayenti isifinyezo esifushane;
- yenza kube lula kubo ukuthi baphendule, ikakhulukazi ku-inthanethi;
- nikeza izimpendulo eziningana ongakhetha kuzo kanye namabhokisi empendulo amahhala njalo;
- buza imibuzo emifushane neqondile;
- bacele ukuthi balinganisele insizakalo esikalini.
Uma usadinga imibono ukuze uqalise, ungathola ugqozi ku-inthanethi. Phakathi inhlolovo yokwaneliseka kokuthenga ku-inthanethi, ungase uhlangabezane nesikhalo esisodwa noma ngaphezulu. Uma ikhasimende likhononda ngokuthi into ethile ayikhangisiwe, zizwe ukhululekile ukuxolisa. Uma unobudlelwano obuhle namakhasimende akho, uzokwazi ukunikeza izeluleko eziwusizo kakhulu. Kuvamile ukuchazela ikhasimende izizathu zesikhalazo. Sicela ukhumbule ukuthi impendulo engeyinhle akufanele iphendulwe ngesimo sokucasuka noma sokucasuka. Kuhlale kunobufakazi bokuthi ikhasimende elithile lingase libe yisizathu sokuthi ibhizinisi liphelelwe yimali. Yiba nomusa, ukuqonda. Uma ucabanga ukuthi ikhasimende alijabule ngokuthenga, litshele ukuthi uzokwenza izinguquko.
