Izinkampani eziningi emikhakheni eyahlukene zisebenzisa izinhlolovo zocingo ukwenza ucwaningo. Lena indlela yokuhlola edume kakhulu yokuqoqa idatha. Le ndlela yinhle kakhulu ezinkampanini ezifuna ukuzibeka kangcono emakethe. Yiziphi izinzuzo nezingozi zenhlolovo yocingo? Izinyathelo zani enze ucwaningo ngocingo ? Sikutshela konke.

Iyini inhlolovo yocingo?

Ucwaningo ngocingo noma inhlolovo yocingo inhlolovo eyenziwa ngocingo yinkampani esebenza endaweni ethile enesampula elikhethwe ngaphambilini elimele abantu. Inhlolovo yocingo ingenziwa, isibonelo, ngaphambi kokwethulwa komkhiqizo ngesikhathi socwaningo lwemakethe noma ngemva kokumakethwa komkhiqizo ukuze kuphenywe imibono yabathengi futhi kuqoqwe impendulo yabo. Izinjongo zenhlolovo yocingo ziningi:

  • enze ucwaningo lwemakethe;
  • funda inani lomkhiqizo;
  • ukwenza ukuthuthukiswa komkhiqizo noma isevisi;
  • khetha izindlela zokuxhumana ngaphakathi kohlaka lwesu lezohwebo;
  • zibeke emakethe;
  • ukwandisa inzuzo yayo.

Yiziphi izinyathelo zokwenza ucwaningo?

a inhlolovo yefoni enhle inhlolovo edlula ezigabeni ezimbalwa ngaphambi kokuba yethulwe. Uma noma iyiphi inkampani ifisa ukwenza ucwaningo ukuze iqoqe ulwazi, izocelwa ukuba ihloniphe lezi zinyathelo ezine ezilandelayo:

  • beka imigomo;
  • lungiselela imibuzo;
  • nquma isampula;
  • hlaziya imiphumela yocwaningo.

Yini esifuna ukuyazi ngenhlolovo yocingo? Lona umbuzo wokuqala okufanele uzibuze wona ngaphambi kokuthi uqale uphenyo lwakho. Izinjongo zenhlolovo yocingo kufanele zicaciswe lapha. Ingabe ufuna ukuqoqa izimpendulo ngomkhiqizo, isevisi, umkhankaso wokukhangisa, isihloko samanje noma umcimbi ozowuhola? Uma, ngokwesibonelo, wenza ucwaningo ngocingo ku hlola imibono yamakhasimende emkhiqizweni, uhlu lwemibuzo ngeke lufane nokuthi uzama ukuthola izinga lokwaneliseka kwamakhasimende noma uhlole isithombe somkhiqizo wakho.

Inhlolovo ngocingo: silungisa imibuzo kanye nalokho okuhlosiwe

Ngaphambi kokwenza inhlolovo yakho yocingo, lungiselela imibuzo yakho. Imibuzo efanele nehlosiwe iyimibandela emibili yokumisa inhlolovo yekhwalithi.

Ungagxili emibuzweni engasho lutho. Ngokuhlonipha izinhloso zakho, imibuzo yakho kufanele icace. Kukuwe ukuthi ukhethe uhlobo lwemibuzo: evuliwe, evaliwe noma esezingeni.

Ungakhohlwa ukunquma isampula yakho futhi. Abantu abakhethiwe kufanele bamele inani labantu ukuze uhlu lwakho lwemibuzo luthembeke. Isinyathelo sokugcina ukuhlaziya imiphumela. Lokhu kwenziwa ngesofthiwe yokuhlaziya evumela ukubala, ukuqhathanisa nokuhlaziya imiphumela.

Yiziphi izinzuzo kanye nokubi kokuhlolwa ngocingo?

Emhlabeni oxhumene esiphila kuwo, enze ucwaningo ngocingo kubonakala kuyindlela yendabuko eyisidala. Nokho, akunjalo! Le ndlela inezinzuzo eziningana. Inzuzo yokuqala yenhlolovo yocingo iwukuthanda ukuxhumana nabantu, okubaluleke kakhulu.
Eqinisweni, ukuthintana ngocingo kwenza kube nokwenzeka ukuqoqa izimpendulo ezinembayo, ngenxa yengxoxo eqondile ethanda ukuqoqwa kolwazi olujulile. Inzuzo yesibili yileyo yokuqoqa izimpendulo ezinokwethenjelwa. Obuzayo angafuna izimpendulo ezijulile, futhi oxoxa naye acacise izimpendulo zabo.
Izinga lezimpendulo nalo lincike ezingeni lokuqeqeshwa kwe oxoxa ngocingo kanye nekhono lakhe lokuhola ingxoxo efanele. Inhlolovo yocingo iphinde yenze kube nokwenzeka ukugcina ukungaziwa kwabantu okuxoxwe nabo, okudlala ngokuvuna inhlolovo. Inzuzo yokugcina wukufinyeleleka kocingo. Eqinisweni, u-95% wabantu baseFrance unomakhalekhukhwini. Ngakho-ke ukukhethwa kwale ndlela kubalulekile. Inhlolovo yocingo ayidingi ukulungiswa kwezinto njengesibonelo kunhlolovo yobuso nobuso. Kuyindlela engabizi yenkampani.

Ukungalungi kwenhlolovo yocingo

Ucwaningo ngocingo nokho, akuyona into elula ukuyifinyelela. Ukubonile ubunzima bezinyathelo ezidingekayo ukuze uyilungiselele. Umseshi kufanele futhi aqeqeshwe kahle ukuze akwazi ukubhekana nokuqoqa ulwazi olufanele. Inhlolovo yocingo ithatha isikhathi eside ukuyimisa. Ngaphezu kwalokho, isikhathi sophenyo sincane kakhulu, ngoba senziwe ngocingo futhi akunakwenzeka ukuhlanganisa okuhlosiwe isikhathi eside kakhulu.