Uhlu lwemibuzo lokwaneliseka luyinhlolovo yekhasimende eyenziwa yinkampani noma umhlinzeki wesevisi ukuze kuhlolwe izinga lokwaneliseka kwamakhasimende noma amathemba ngamasevisi anikeziwe. Inhloso yalolu hlobo lwenhlolovo ukuhlola ikhwalithi yemikhiqizo noma amasevisi ayo ukuze ukwazi ukwenza ngcono. i inhlolovo yokwaneliseka kwezokuvakasha ngakho-ke kwenziwa ngenhloso yokuhlola ukuqhubeka kokuhlala.

Ngiluthumela kanjani ucwaningo lokwaneliseka kwezokuvakasha?

Uhlu lwemibuzo lokwaneliseka kwezokuvakasha luhlose ukuqoqa imibono yamakhasimende mayelana nokuqhubeka kohambo lwawo. Ingabe banelisekile ngezinkonzo ezinikezwayo? Yini abafuna ukuyithuthukisa? Lezi yizinhlobo zemibuzo isampula yenhlolovo yekhasimende okufanele iyiphendule. Eyodwa inhlolovo yokwaneliseka kwezokuvakasha ingathunyelwa ngezindlela ezahlukene:

  • ngomlomo;
  • ngocingo noma nge-SMS;
  • nge-imeyili;
  • emashalofini;
  • ngokusebenzisa iwebhusayithi;
  • ngohlelo lokusebenza;
  • ephepheni.

Abaxoxisana nabo bathumela imibuzo kusampula yabo futhi bahlaziye izimpendulo ezinikeziwe ukuze bahlole izinga lokwaneliseka kwekhasimende ngohambo lwabo. Umqondo uwukuthola izandla zakho ezintweni ezingalungile ukuze uthuthukise ulwazi lwekhasimende futhi wenze amasevisi abe sezingeni eliphezulu. Kufanele wazi ukuthi izinhlolovo zokwaneliseka ube nobubanzi obukabili. Zithonya izinqubo zangaphakathi zenkampani kanye nobudlelwano nekhasimende. Ingabe amakhasimende akho anelisekile noma cha? Ikhasimende elanelisekile yikhasimende elizoba qotho.

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Yini esohlwini lwemibuzo lokwaneliseka kohambo?

Kuningi izifanekiso zokuhlola ukwaneliseka kwezokuvakasha. Ama-ejensi wezokuvakasha amaningana asebenzisa lezi nhlolovo zokwaneliseka ukuze ahlaziye amasevisi azo futhi aqaphele njalo amakhasimende azo ukuze awagcine. Inhlolovo yokwaneliseka kwezokuvakasha izobandakanya imibuzo mayelana:

  • Ulwazi lwakho lomuntu siqu;
  • isizathu sokukhetha le nhlangano yokuvakasha (izwi lomlomo, isipiliyoni sangaphambilini, ukukhangisa, idumela);
  • indlela obhukhe ngayo uhambo lwakho (ku-ejensi, ngekhathalogi ye-inthanethi, ngocingo);
  • ukuhlolwa kokusebenza okuphelele;
  • imibono noma izincomo.

Imibuzo emi-5 yocwaningo lokwaneliseka olusebenzayo

Uyafuna ukwazi ukuthi amakhasimende akho anelisekile yini ngokuhamba nawe? i inhlolovo yokwaneliseka kwezokuvakasha umqondo omuhle kakhulu. Ukusetha uhlu lwemibuzo olusebenzayo, kufanele ubuze imibuzo emi-5 ebalulekile. Esokuqala sizohlobana nesilinganiso amakhasimende akho asho kuwena ngaso ngemva kokuthatha izinsiza zakho. Lo mbuzo ubizwa nge-NPS, inkomba eyinhloko yokwethembeka kwekhasimende. Kungalesi simiso lapho uzokwazi khona ukuthi amakhasimende akho angakwazi yini ukukuncoma kwabanye abantu. Lo mbuzo futhi ikuvumela ukuthi uhlukanise amakhasimende akho ngezigaba ezintathu:

  • Abagqugquzeli ;
  • abaphikisi;
  • izinqamuleli.

Umbuzo wesibili uzohlobana nokuhlola okupheleleko. Lesi inkomba ebizwa nge-CSAT. Kuyinkomba ebalulekile ukuthi izinkampani kufanele zihlale ziqapha ukuze zihlole izidingo zamakhasimende. Umbuzo wesithathu uzoba umbuzo ovulekile ukuze uvumele ikhasimende ukuthi lichaze isilinganiso elisinikezile: “kungani unikeze lesi silinganiso?”. Ngalo mbuzo, uzokwazi amaphuzu akho aqinile kanye namaphuzu akho abuthakathaka. Embuzweni wesine, obuza imibuzo angabuza imibuzo eminingi yokuhlola elandela izingqikithi. By thematizing, interviewer can qoqa izimpendulo ezijulile ngesihloko esithize.

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Iziphakamiso zekhasimende, umbuzo obalulekile kuhlu lwemibuzo lokwaneliseka

Umbuzo wesihlanu ku-a inhlolovo yokwaneliseka kwezokuvakasha kubaluleke kakhulu. Lokhu kubandakanya ukucela ikhasimende ukuthi liphawule kanye nezincomo zalo ukuze likwazi ukuthuthukisa izinsiza ezinikezwayo. Inhlolovo yokwaneliseka kwekhasimende ihlala iqala ngombuzo othile futhi iphetha ngombuzo ovulekile. Lo mbuzo uvumela ikhasimende ukuthi linikeze iziphakamiso kobuza imibuzo ongeyena omunye ngaphandle komhlinzeki wesevisi ukuze kuthuthukiswe ikhwalithi yalokho elikunikezayo. Lo mbuzo uvumela ikhasimende ukuthi liveze umbono walo.

Kufanele kuqashelwe ukuthi uhlu lwemibuzo lokwaneliseka kohambo oluhle kufanele lwakhiwe ngendlela ezothakazelisa amakhasimende ekuphenduleni kulo. Imibuzo kufanele ibhalwe kahle. Lolu hlu lwemibuzo luhlinzeka ngolwazi olufanele ezinkampanini, kungenxa yalesi sizathu ukuthi ukwakhiwa kwalo kufanele kunakekelwe kahle.