Iwebhusayithi engatholakali iwebhusayithi engekho. Akukho okwandisa ukubonakala ngaphezu kwamazinga aphezulu enjini yokusesha kumagama angukhiye adume kakhulu. Kule vidiyo yamahhala, u-Youssef JLIDI uchaza indlela yokukala amasayithi kusukela ku-A kuya ku-Z. Ubonisa indlela yokuthuthukisa izikhathi zokulayisha ikhasi, engeza amagama angukhiye nemishwana yokusesha, futhi akhulise ukubonakala ngezixhumanisi zangaphandle. Uzofunda ukuthi ungaqhubeka kanjani futhi ulinganise ikhwalithi nenani lokusesha ekhasini lewebhu. Ngokuhlaziya nokuqonda izinkomba zokusebenza ezibalulekile bese uphatha amapharamitha enjini yokusesha. Uzokwazi ukubeka iwebhusayithi ngendlela ehlelekile.
Ayini amagama angukhiye?
Amagama angukhiye ayizihloko noma imibono echaza okuqukethwe kuwebhusayithi. Lawa amagama noma imishwana esetshenziswa abantu lapho besesha ulwazi, imikhiqizo noma amasevisi abawathandayo.
Amagama angukhiye adlala indima ebalulekile ekusebenziseni injini yokusesha ngoba akhulisa ukubonakala kwekhasi. Ikhasi lizovela phezulu emiphumeleni yosesho uma amagama angukhiye asetshenziswe kokuqukethwe kwawo afana namagama angukhiye asetshenziswa abasebenzisi be-inthanethi.
Isimiso esiyisisekelo silula: lapho injini yokusesha ihlaziya okuqukethwe kanye nombhalo wekhasi lewebhu futhi inquma ukuthi iqukethe izimpendulo kanye nolwazi abasebenzisi abalufunayo, ikubonisa ekhasini lemiphumela lenjini yokusesha.
Izixhumanisi zangemuva
Ngokwezwi nezwi "backlinks" noma "izixhumanisi ezingenayo". Igama elithi "backlink" lisetshenziswa embonini ye-SEO ukubhekisela kusixhumanisi sokuqukethwe okukhomba enye iwebhusayithi noma isizinda. Iqhathaniswa nezixhumanisi zangaphakathi, ezingabhekisela kuphela kokuqukethwe okutholakala ekhasini elifanayo, ngisho noma kunefomethi efanayo.
Izixhumanisi zangaphakathi zisetshenziselwa kakhulu ukusiza abasebenzisi ngokuzulazula kwesayithi kanye nezinkomba ze-bots yosesho lwe-Google, kuyilapho izixhumanisi zangemuva zisetshenziselwa ukuzulazula kwangaphandle.
- Ulwazi lwangaphandle esizeni kanye/noma imikhiqizo ingase yethulwe kubasebenzisi be-inthanethi.
- Ukudlulisa ukuduma kusuka endaweni eyodwa kuya kwenye
Lo msebenzi wesibili ubalulekile ekwenzeni i-SEO. Ukubeka i-backlink kokuqukethwe kuyindlela yokuncoma. Isincomo esinjalo siwuphawu lokuzethemba olusetshenziswa i-Google ku-algorithm yayo yokuhlobana ukuze ikale imiphumela yosesho. Ngamanye amazwi, ama-backlink amaningi akhona (izixhumanisi ezivela emakhasini ancoma isayithi), maningi amathuba okuba isayithi libonwe yi-Google. Yiqiniso, iqiniso liyinkimbinkimbi kakhulu.
Isivinini sokulayisha ikhasi: lisho ukuthini ngesayithi lakho?
Kusukela ngo-2010, i-Google ifake isivinini sokulayisha kwekhasi kumibandela yayo yokuthuthukisa. Okusho ukuthi amakhasi anensayo anezinga eliphansi kunamakhasi asheshayo. Lokhu kunengqondo njengoba injini yokusesha ithe ifuna ukuthuthukisa ulwazi lomsebenzisi.
Amabhulogi, izitolo ze-inthanethi, nezitolo ezingazami ukuthuthukisa ukusebenza kwazo kunemiphumela exubile.
- Amakhasi ambalwa akhonjwe ngoba izinsiza zenjini yokusesha yakwaGoogle zinomkhawulo. Eqinisweni, bachitha isikhathi esilinganiselwe kuphela bevakashela futhi bebuka isayithi lakho. Uma ilayisha kancane, kunengozi yokuthi injini ingabi naso isikhathi sokuhlola yonke into.
- Amazinga aphezulu wokugxuma: Ukusebenza kwesibonisi okungcono kunganciphisa amazinga okugxuma (iphesenti labasebenzisi abashiya ikhasi ngemva kwemizuzwana embalwa ngenxa yokuthi abakwazi ukufinyelela okuqukethwe ngokushesha ngokwanele).
- Ukuguqulwa okuphansi: Uma amakhasimende angaba khona kufanele alinde isikhathi eside kakhulu ekhasini ngalinye, angase alahlekelwe isineke futhi ashintshele kumasayithi aqhudelana naye. Okubi nakakhulu, kungalimaza isithunzi senkampani yakho. Ngakho-ke, kubalulekile ukucabangela le mibandela elandelayo ye-SEO yewebhusayithi yakho.
Ukuphetha, kufanele ukhumbule ukuthi iwebhusayithi engasebenzi kahle ingathumela umlayezo ongalungile ezinjinini zokusesha futhi iholele kulwazi lomsebenzisi olubi. Lokhu-ke kungaholela ekungabonini kahle.
Ukusheshisa ukulayishwa kwekhasi akugcini nje ngokuthuthukisa ukusebenza kokusesha, kodwa futhi kukhulisa ukwethembeka nokuguqulwa komsebenzisi (okunikezwayo, ukubhaliswa kwezincwadi zezindaba, ukuthengiswa kwe-inthanethi, njll.).
