Ukumaketha nge-inthanethi kuyinkambu ehlala ishintsha futhi ihlanganisa amathuluzi namasu amaningi okungaba nzima ukuwaqonda kanye nokwenza kahle. Uma ungumuntu osaqalayo noma uchwepheshe othuthukile, ungase udinge usizo oluncane ukuze ubambe izisekelo ze Ukuthengisa ngewebhu. Ngenhlanhla, kunezindlela ezimbalwa zokuqeqesha mahhala. Kulesi sihloko, sizobheka izinto ezibalulekile zokumaketha kwewebhu kanye nokuhamba phambili imithombo yokuqeqeshwa kwamahhala.

Yimaphi amathuluzi amakhulu okukhangisa kuwebhu?

I-Webmarketing yitemu elivamile elibhekisela kuwo wonke amasu namasu asetshenziselwa ukukhuthaza umkhiqizo noma isevisi kuwebhu. Amathuluzi ayinhloko wokumaketha iwebhu ahlanganisa ukwenza kahle kwenjini yokusesha (SEO), ukumaketha kokuqukethwe, ukumaketha kwezokuxhumana, ukumaketha okuhlangene, ukukhangisa kwe-inthanethi, ukumaketha nge-imeyili nokumaketha ngegciwane.

Ngingazithola kuphi izifundo zamahhala zokumaketha ku-inthanethi?

Kunezindawo eziningi lapho ungathola khona izifundo zamahhala zokumaketha ku-inthanethi. Imithombo eyinhloko amanyuvesi, imitapo yolwazi, izikhungo zokuqeqesha kanye namawebhusayithi akhethekile. Amanyuvesi ngokuvamile ahlinzeka ngezifundo zamahhala eziku-inthanethi ezingathathwa ngejubane lakho. Imitapo yolwazi iphinde inikeze ngezifundo zamahhala eziku-inthanethi, kanye nezincwadi namavidiyo okukhangisa ngewebhu. Izikhungo zokuqeqesha zinganikeza izifundo zamahhala eziku-inthanethi noma izifundo ezikude ngezindleko ezifanele. Okokugcina, kunamawebhusayithi amaningi akhethekile anikeza ukuqeqeshwa kwamahhala kokumaketha ku-inthanethi, okuhlanganisa okokufundisa, ama-webinars, izindatshana namavidiyo.

Yiziphi izinzuzo zokuqeqeshwa kokumaketha ku-inthanethi?

Ukuqeqeshwa kokumaketha nge-inthanethi kunezinzuzo eziningi. Okokuqala, ikwenza ujwayelane namathuluzi namasu akamuva kakhulu. Futhi, ikusiza ukuthi uthuthukise ubukhona bakho ku-inthanethi futhi uthole izindlela zobuciko zokuphromotha imikhiqizo noma amasevisi akho. Okokugcina, ukuqeqeshwa kokumaketha kwewebhu kukunikeza isiqalo emncintiswaneni wakho futhi kukuvumela ukuthi uhlale unolwazi lwakamuva ngamathrendi akamuva okuthengisa kuwebhu.

Isiphetho

Ukuqeqeshwa kokumaketha ku-inthanethi kuyindlela ekahle yokuthuthukisa amakhono akho futhi uhlale unolwazi lwakamuva ngamathrendi amasha. Kunezindawo eziningi lapho ungathola khona izifundo zamahhala zokumaketha ku-inthanethi, okuhlanganisa amanyuvesi, imitapo yolwazi, izikhungo zokuqeqesha namawebhusayithi akhethekile. Ukuqeqeshwa kokumaketha ku-inthanethi kunezinzuzo eziningi futhi kungakusiza ukuthi uthuthukise ubukhona bakho ku-inthanethi futhi uthole izindlela zokudala zokuphromotha imikhiqizo noma amasevisi akho.