Ukuqeqeshwa kwe-Google ukuze ubuke ngokushesha okukhulu. Bona ukuthi amabhizinisi angasungula kanjani ubukhona bawo ku-inthanethi futhi ahehe amakhasimende amasha kumaselula awo.
Ukukhangisa okugxile kuma-smartphone: kungaphansi kokufakwa ekuqaleni kokuqeqeshwa kwe-Google
Ukukhangisa ngomakhalekhukhwini sekuphenduke imboni enesisindo izigidigidi zamarandi. Cishe abantu abayizigidi eziyizinkulungwane ezine emhlabeni wonke basebenzisa amadivaysi eselula okungenani kanye ngosuku, futhi lelo nani lilokhu likhula. Lokhu kusho ukuthi ukukhangisa kweselula kungafinyelela ingxenye yabantu bomhlaba nganoma yisiphi isikhathi.
Ukuqinisekisa umuzwa ongcono kakhulu ongakhona, izinkampani ezicabangela umkhankaso wokukhangisa weselula kufanele zicabangele izibalo zabantu, izidingo zabathengi kanye nezidingo, kanye nezindleko zenkampani yenethiwekhi ukuze zinqume ukuthi ukukhangisa kweselula kuwukutshalwa kwezimali okunenzuzo yini.
Kubalulekile futhi ukucabangela ubuhle nobubi bokukhangisa kweselula.
Ukukhangisa kweselula kuyindlela yokuthengisa ye-inthanethi lapho izikhangiso zivela ezipheqululini zamaselula kuphela. Izikhangiso ezithengiwe kumawebhusayithi eselula ziyefana nezikhangiso ezithengiwe kumawebhusayithi edeskithophu, kodwa zinomklamo olinganiselwe futhi ngokuvamile zikhokhelwa ngesisekelo se-CPM (ukukhokha ngokuchofoza ngakunye). Lezi zikhangiso zingasetshenziswa ukukhulisa ukuthengisa.
Kungani ukukhangisa kweselula kungenakuzitshwa?
Ukukhangisa kweselula kungenye yezindlela eziphumelela kakhulu zokuthuthukisa izimpahla, amasevisi namabhizinisi. Ukubaluleka kwayo kusobala uma uthi nhlá.
- Ukukhangisa kweselula kukuvumela ukuthi ufinyelele izethameli ezihlosiwe ngezindlela ezahlukene. Kuya ngezithakazelo, izinto zokuzilibazisa, umsebenzi, isimo sengqondo, njll. Kuphinde kuncike ekutheni amakhasimende akho ahlala kuphi.
— Ukukhangisa ngeselula kungenye yezindlela ezingabizi kakhulu zokufinyelela abangaba amakhasimende. Imikhankaso yokukhangisa yeselula idinga isabelomali esincane kakhulu kunokukhangisa kukamabonakude nomsakazo.
“Futhi imiphumela iyashesha. I-smartphone yeklayenti lakho ivamise ukuba nabo usuku lonke. Lokhu kusho ukuthi maningi amathuba okuba babone izikhangiso zeselula kunezindlela zokukhangisa ezivamile njengezikhangiso zedeskithophu. Izimpendulo ze-Call To Action zisebenza kakhulu ocingweni. Ngokuchofoza okumbalwa nje, umkhiqizo wakho unga-odwa.
Isihloko esihlukanisayo esisebenza ngokuqeqeshwa kwe-Google, isixhumanisi esitholakala ngokushesha ngemva kwe-athikili. Yebo kumahhala, ngakho zuza ngakho.
Ziyakwazi enembile futhi ngenxa yalokho esebenza kahle
Umkhankaso wokubonisa umkhankaso obonisa ngokohlelo isithombe noma isikhangiso sevidiyo ku-smartphone uma umsebenzisi evakashela iwebhusayithi noma uhlelo lokusebenza.
Anezidingo zobuchwepheshe eziphakeme futhi avame ukuncintisana nokunikezwa okuvela kumasayithi wezindaba, ngakho anikezwa kancane kancane. Isabelomali sokuqala naso sithe ukuphakama, kodwa imiphumela iba ngcono.
Imikhankaso yokubonisa iyafana nokukhangisa kwangaphandle, kodwa ayiboniswa emigwaqweni, kodwa kumakhompuyutha abasebenzisi be-inthanethi, ama-smartphone kanye nomakhalekhukhwini.
Kuyithuluzi elisebenzayo lokwethula imikhiqizo emaqenjini athile amakhasimende, kokubili ku-B Kuya ku-B naku-B kuya ku-C.
Imikhankaso yokubonisa kuxoxwa ngayo eSahlukweni 3 sokuqeqeshwa kwe-Google engikweluleka ukuthi uyibuke. Uma ungasifundi sonke isihloko, uzokwazi ukuthola ukuthi sikhuluma ngani ngokushesha. Isixhumanisi singemva kwesihloko ngqo.
Abasebenzisi be-inthanethi abaningi ngokwengeziwe basebenzisa izinkundla zokuxhumana ngokusebenzisa amadivaysi eselula.
Eminyakeni yamuva, inkundla yezokuxhumana isiphenduke isiteshi, umthombo wethonya nolwazi lwabadayisi. I-Facebook manje isiyisiteshi esibalulekile sokusabalalisa abadayisi.
Ngakho-ke, abathengisi baphendukela ezindleleni ezifanisa amasu okusebenzisa iselula. Bakha amaphrofayili omuntu siqu kanye nezihloko zezindaba ezifanele eziqondiswe ku-Gen Z. Amasistimu wokuzulazula afana nenkundla yezokuxhumana asephenduke inkambiso kuzikrini ezincane.
Faka lezi zinto esu lakho lokuqukethwe kwenkundla yezokuxhumana ukuze usebenzise inguquko yeselula.
- Dala okuqukethwe okuhehayo, njengezithombe namavidiyo, kwezokuxhumana kanye namadivayisi eselula.
- Shiya umbono okhumbulekayo womkhiqizo wakho onezithombe ezithokozisayo.
- Thumela izibuyekezo zekhasimende mayelana nemikhiqizo namasevisi akho futhi uchazele abangaba abathengi izinzuzo ozinikezayo.
Omakhalekhukhwini namanethiwekhi omphakathi athuthuka ngokuhambisana
U-91% wabasebenzisi benkundla yezokuxhumana bangena ezinkundleni zokuxhumana besebenzisa amadivaysi eselula kanti u-80% wesikhathi esichithwa ezinkundleni zokuxhumana usezinkundleni zokuxhumana. Kuyacaca ukuthi isidingo sokuqukethwe okusebenziseka kalula kumaselula ezinkundleni zokuxhumana sikhula ngokushesha.
Ukuze uthuthukise ubukhona bakho benkundla yezokuxhumana, udinga okuqukethwe okusebenziseka kalula kanye nesixhumi esibonakalayo abasebenzisi beselula abangasisebenzisa lapho usohambeni.
Izibalo zokumaketha kwenkundla yezokuxhumana nazo zikhombisa ukuthi izinkundla ezahlukene zisebenzisa izinhloso ezehlukene.
Kufanele uzibuze:
- Yiziphi izinkundla zokuxhumana ezisetshenziswa izethameli zakho?
- Yini ebaluleke kakhulu kumkhiqizo noma isevisi yakho?
- Yikuphi okuqukethwe abafuna ukukubona kuma-smartphone abo?
Izimpendulo zale mibuzo zizokusiza ukuthi udale uhlelo lokumaketha lwenkundla yezokuxhumana.
Ukumaketha okuqukethwe kwevidiyo
Ividiyo iyaheha futhi iyaphoqa kunezinye izinhlobo zokuqukethwe. Ngamapulatifomu amaningi eselula, ukudala isu lokumaketha ividiyo yomkhiqizo wakho ngo-2022 akuwona nje umqondo omuhle, kodwa uyisidingo.
U-84% wabaphenduli uthe bazothenga umkhiqizo noma isevisi ngemuva kokubuka ividiyo ephoqayo.
Abathengi futhi kungenzeka babelane ngamavidiyo kunezinye izinhlobo zokuqukethwe. Okuqukethwe okwabiwe kunevelu eyiqiniso kakhulu futhi kukhulisa ukuzibandakanya.
Isihluthulelo sokuqukethwe kwamavidiyo amahle ukwazi izethameli ozihlosile nokudala ividiyo ngesihloko esithandekayo esizohlukanisa umkhiqizo wakho ngokushesha.
Lokhu kubalulekile ngoba kusiza ukuhlukanisa umkhiqizo wakho futhi kukhiqize i-buzz.
- Gcina amavidiyo akho emfushane (imizuzwana engama-30-60)
- Engeza ukubizelwa esenzweni okuphusile ekupheleni kwevidiyo.
- Dala ukuhluka okuhlukile kwesikhangiso esiyividiyo efanayo futhi uhlole imiphumela.
Ngenhlanhla, kunamathuluzi amaningi okuhlaziya e-MarTech emakethe ukukusiza uqonde ukuthi izethameli zakho zithandwa ini nokuthi yini okudingeka ishintshwe.
Ubuhle bokuqukethwe kwevidiyo yeselula ukuthi awudingi idivayisi enamandla ukuyidala. Okudingayo nje ukuxhumana nezithameli zakho i-smartphone kanye nomlayezo wokudala.
Ngamavidiyo angaphezu kuka-75% abukwa kumadivayisi eselula, ungakha uhlelo lokumaketha lwamavidiyo eselula oluzoyisa umkhiqizo wakho ezingeni elilandelayo.
Lungiselela iwebhusayithi yakho ukuze useshe ngeselula
Sebenzisa izici ezidingwa yi-Google bot
Irobhothi lokusesha le-Googlebot iyirobhothi elihlala likhomba izigidigidi zamakhasi ewebhu. Leli ithuluzi le-SEO elibaluleke kakhulu le-Google, ngakho-ke vula umnyango kakhulu kulo. Uma ufuna ukulisebenzisa, hlela ifayela lakho robots.txt.
Gxila "kumklamo ophendulayo"
Isayithi eliphendulayo yiwebhusayithi esebenzayo futhi evumelanisa nesimo sayo kuwo wonke amadivayisi. Le parameter kufanele inakwe lapho kwakhiwa iwebhusayithi. Nokho, ungenzi ukuvumelana okungahlangabezani nezidingo ezincane. Okuhlangenwe nakho komsebenzisi kufanele kucatshangelwe. Amawebhusayithi angabuye ahlolwe kumathebulethi kanye nomakhalekhukhwini. Zama ukukhombisa kuphela lokho okuletha inani elengeziwe kusivakashi. Isibonelo, ibha yemenyu ingafihlwa futhi ibonakale kuphela uma uzulazula kumathebhu ekhasi.
Yenza okuqukethwe okufanele kufinyeleleke kalula
Kubalulekile ukusebenzisa amasu azokwenza lokhu kwenzeke. Isibonelo, ungakha amakhasi okukhokha noma usebenzise amamenyu okudonsela phansi agcwele ngaphambilini ukuze kube lula ukufaka ulwazi. Kumasayithi we-e-commerce, qinisekisa ukuthi izici ezifanele, njengokufakwa kuhlu kwemikhiqizo nezinkinobho, zibekwe phezulu ekhasini ngangokunokwenzeka. Lokhu kuvumela izivakashi ukuthi zigxumele ngqo kulezi zinto ngaphandle kokuthi ziskrole kuzo.
Uma ufuna ukukhulisa ibhizinisi lakho ku-inthanethi, ungase ungazi noma udinga iwebhusayithi noma uhlelo lokusebenza lweselula.
Yimuphi umehluko omkhulu phakathi kwewebhusayithi nohlelo lokusebenza lweselula? I-Google Training Module 2 Isihloko Esiyinhloko
Ngokungafani newebhusayithi, efinyeleleka nge-inthanethi, uhlelo lokusebenza lweselula kufanele ludawunilode ukuze lusetshenziswe.
Iwebhusayithi ephendulayo ingasetshenziswa kumakhompyutha, omakhalekhukhwini namathebulethi. Njengoba uhlelo lokusebenza ludinga ukulandwa, lungabonwa kuphela kuma-smartphones kanye namathebulethi, okungelula kakhulu.
Qaphela, nokho, ukuthi ezinye izinhlelo zokusebenza zingasetshenziswa ngaphandle koxhumano lwe-inthanethi. Lokhu kungase kulungele ukucatshangelwa ekukhetheni kwakho.
Uhlelo lokusebenza lweselula ngokwemvelo "lungahlanganiswa" empilweni yansuku zonke yomsebenzisi futhi lugcwalise ezinye izinhlelo zokusebenza zeselula (i-SMS, i-imeyili, ucingo, i-GPS, njll.).
Uhlelo lokusebenza luphinde lusebenzise isistimu yesaziso sohlelo lokusebenza ukwazisa ngokusebenzayo umsebenzisi wezindaba. Ngokungafani nezinhlelo zokusebenza zeselula ezidizayinelwe ukuhlanganiswa "komdabu", ukusebenza kwewebhusayithi kunomkhawulo kulolu hlangothi.
Isiphi isabelomali sohlelo lokusebenza lweselula?
Imakethe yezicelo zamaselula izofinyelela usayizi omkhulu wamabhiliyoni ayi-188,9 ngo-2020, okukhombisa intshisekelo enkulu yochwepheshe ekuthuthukiseni izinhlelo zokusebenza zeselula.
Eqinisweni, izinkampani eziningi ziqala ukuthuthukisa izinhlelo zokusebenza zeselula.
Kodwa-ke, njengenkundla yezokuxhumana kanye nokuthuthukiswa kwewebhu, ukuthuthukiswa kohlelo lokusebenza lweselula akumahhala. Okubaluleke nakakhulu indaba yezindleko zokuthuthukiswa, njengoba kuya ngokuthi yini ngempela uhlelo lokusebenza lweselula okufanele lwenze.
Emkhakheni wezohwebo, amawebhusayithi asetshenziselwa ukukhuthaza umkhiqizo. Ukuthuthukiswa kwezinhlelo zokusebenza zeselula kungaqhubekela phambili ngokuya ngokusebenza okunikezwa abasebenzisi.
Ukwehluka ukusuka kokulula ukuya kokukathathu kuye ngohlobo lwesicelo
Ngokuhambisana nokusebenza, lesi umbandela obaluleke kakhulu wokunquma intengo yohlelo lokusebenza lweselula.
Ngokuya ngohlobo nokusebenza kwesicelo, izindleko zokukhiqiza zingafinyelela izinkulungwane zama-euro.
Ukuthuthukiswa kwenkundla yezokuxhumana akubizi njengokuthuthukiswa kwegeyimu yeselula.
Uhlobo lohlelo lokusebenza luphinde lunqume izinga lobuchwepheshe elidingekayo ukuze lisetshenziswe. Ngokombono wezobuchwepheshe, ukuthuthukiswa kwezinkundla zokuxhumana kulula kunaleyo yemidlalo yevidiyo.
Izindleko zentuthuko ngokuvamile zincike kumqondo wephrojekthi yakho. Ngakho-ke kufanele ube nemibono ecacile ngale ndaba.
