Kulokhu kuqeqeshwa kwe-Google, funda ukuthi amathuluzi afana nenkundla yezokuxhumana, ividiyo, nokumaketha okuqukethwe angasiza kanjani amabhizinisi akhulise ukubonakala kwawo ku-inthanethi futhi akhulise isisekelo samakhasimende awo. Isixhumanisi samamojula ahlukene ngemva nje kwe-athikili.
Itimu ehloliwe kumojula 1 yokuqeqeshwa kwe-Google: Imaphi amanethiwekhi omphakathi okufanele inkampani yakho iwasebenzise?
Izinkundla zokuxhumana seziyingxenye ebalulekile yenqubomgomo yokuxhumana ephumelelayo. Kodwa ziningi kakhulu zazo, Twitter, Facebook, LinkedIn, ukuthi akulula ukunquma. Iyiphi inethiwekhi yokuxhumana nabantu okufanele iyikhethe ibhizinisi lakho?
Ungase ungabi nezinsiza ezanele zabantu nezezezimali ukuze uxhumane ngempumelelo kuwo wonke amanethiwekhi omphakathi. Uma udala ama-akhawunti amaningi kakhulu, uzifaka engcupheni yokunganikeli ngokwanele i-akhawunti ngayinye, okungase kube yingozi.
Iyiphi inethiwekhi ongayikhetha? Uma ucabanga ukuthi i-Facebook iyisayithi ethandwa kakhulu futhi wonke umuntu uyayisebenzisa, unephutha. Inkundla yezokuxhumana ngayinye inezici zayo okufanele zicatshangelwe ukuze uthole efanelekile yebhizinisi lakho.
Isethulo kanye nokuba usizo kwamanethiwekhi omphakathi ahlukene
nge Facebook umuntu angadala amaqembu futhi ameme abanye abasebenzisi kulawa maqembu. Abahlanganyeli bangaxhumana nge-imeyili futhi babelane ngolwazi lwe-multimedia.
Isibonelo, abasebenzisi bangathola uhlu lwabangane, uhlu lwabangane abahlanganyeli, uhlu lwamanethiwekhi umsebenzisi kanye nabangane bomsebenzisi abangaphansi kwawo, uhlu lwamaqembu umsebenzisi ayingxenye yawo, ibhulokhi yezithombe ezixhunywe kuphrofayela yomsebenzisi kanye "udonga" lapho abangani bomsebenzisi bangashiya khona imilayezo umsebenzisi angaphendula kuyo.
I-Facebook ayisetshenziselwa ukwabelana ngolwazi olubalulekile, kodwa ukuhlala uthintana nothile futhi ubonise ukuthi uyamkhathalela. Abanye abantu basebenzisa i-Facebook ukuze bamemezele imicimbi ebalulekile futhi balinde impendulo evela kubangani babo, kodwa abantu abaningi bayisebenzisela ukuhlala bexhumana.
Uma lesi sihloko sibonakala siside kancane kuwe, bheka ukuqeqeshwa kwe-Google. Isixhumanisi sinikezwa ngokushesha ngemva kwe-athikili. Kumahhala, kodwa kusathatha amahora amathathu.
Izinzuzo ze-Facebook
Ku-Facebook, amabhizinisi angakha izinhlobo ezingu-11 zemikhankaso yokuphromotha, kusukela ekubonakaleni (isibonelo, ukwenza okuthunyelwe kwakho kugqame futhi kudonse ukunaka kwabantu abaseduze nebhizinisi lakho) kuya kumsebenzi (isibonelo, ukuheha abantu kulokho okunikezwayo nokwandisa ukuguqulwa kuwebhusayithi yakho).
Ngokungeziwe kulo mnikelo obanzi, amabhrendi anekhono lokubonisa izikhangiso kubabukeli abafanelekayo, njengamakhasimende asebenzise imali eningi ezinyangeni ezingu-12 ezedlule noma abathengi abavakashele ikhasi lakho lokuphuma lesayithi. , kodwa abangazange benze ukuthenga okwamanje.
Izindlela ezintsha zokukhangisa ku-Facebook ziqhutshwa amafomethi okudala. Sicabanga ngama-carousels ezethula izithombe noma amavidiyo angu-2 ukuya kwangu-5 ngesikhathi esisodwa.
Mayelana nokusebenza kahle, i-Facebook ngokuvamile inikeza amanani aphansi kakhulu okukhangisa komphakathi, ngisho noma iqhathaniswa ne-Google Adwords. Inkundla yezokuxhumana iphinde iklomelise izinkampani ezikhangayo zekhwalithi eziheha abasebenzisi ngokuncipha okufunekayo ngokuchofoza ngakunye okukhokhiswayo.
Kanye ne-Facebook, i-Twitter iyinethiwekhi ehamba phambili. Isibalo sabantu abaku-Twitter emhlabeni jikelele asibaleki. Naphezu kweqiniso lokuthi yadalwa ngaphezu kweminyaka eyishumi edlule, isengenye yezinkundla ezidume kakhulu futhi iheha izinkulungwane zabasebenzisi abasha nsuku zonke. Ngaphezu kwesevisi yokusabalalisa okuqukethwe, isixhumanisi phakathi kwezigidi zabantu ezilandelanayo. Ingosi itholakala kumadivayisi ahlukahlukene, okuhlanganisa amakhompyutha, amaphilisi nama-smartphone.
Ngokusebenza
Twitter iyinethiwekhi ukufinyelela kwayo kumahhala kodwa ivumela ukufinyelela kumathuluzi amaningi. Ngokungafani nezinye izinkundla zokuxhumana zomhlaba jikelele njenge-LinkedIn, Instagram, ne-Facebook, i-Twitter ivulekele wonke umuntu ngokuzenzakalelayo. Lokhu kusho ukuthi noma ubani angathola futhi abuke okuthunyelwe kwakho ngaphandle kokubhalisa. Ukuze unikele engxoxweni, okudingeka ukwenze ukusebenzisa ama-hashtag (#). Ama-Hashtag (#) asetshenziswa ngokuhlanganiswa namagama angukhiye ahlobene nezihloko nezingxoxo ozithandayo.
Lapho nje ubhalisa, uzonikezwa ukwenziwa komuntu siqu kwephrofayili yakho. Ungasebenzisa futhi i-Twitter ukwakha umphakathi wabasekeli bomkhiqizo wakho futhi ukhuthaze amasevisi nemikhiqizo yakho. Ungakhuphula ukubonakala kwakho ku-inthanethi nokuba khona kwakho ngokushesha okukhulu. Ikakhulukazi uma uhlobanisa isayithi lakho okungenzeka noma ibhulogi ne-akhawunti ye-twitter.
Izinzuzo ze-Twitter zebhizinisi lakho
Abanye bathi i-Twitter iyinethiwekhi yokuxhumana nabantu engcono kakhulu ye-microblogging. Kodwa-ke, futhi iyithuluzi elihle lokuxhumana lamasu amaningi ebhizinisi. Ungathumela abalandeli bakho imilayezo emifushane equkethe izixhumanisi, izithombe namavidiyo. I-Twitter ingenye yezinkundla zokuxhumana ezishesha kakhulu ukuthumela imiyalezo nokuphindaphinda.
Sebenzisa i-virality ye-Twitter.
I-Twitter ikunikeza inkululeko yokuziveza nokusakaza imicabango yakho.
Inani lezinhlamvu lilinganiselwe, ngakho ligcine lifushane futhi lilula. Yenza okuningi ngakho: Thumela izixhumanisi eziningi, ama-hashtag, izithombe namavidiyo ngangokunokwenzeka (phakathi kwemizuzwana engama-30).
Uma u-tweet okuqukethwe okuthakazelisayo futhi kuhamba ngegciwane, kungakuzuza abalandeli abaningi.
Uma uthanda, yithumele kabusha. Khumbula, nokho, ukuthi ungalinge ugcwalise abalandeli bakho ngemiyalezo. Ama-tweets amaningi angenandaba angabuyisa ngokushesha.
I-Twitter ingakusiza ukuthi uthole abalandeli abaningi ku-inthanethi. Ingakusiza ukuthi uhehe amakhasimende amasha emikhiqizweni yakho.
Asikho isikhathi sokufunda konke lokhu, ngikunikeza ukuqeqeshwa kwe-Google okuzokumangaza ngokuqinisekile. Sobonana ngemva kwesihloko ukuze uthole isixhumanisi.
I-LinkedIn
I-LinkedIn iyinethiwekhi yokuxhumana nabantu egxile emsebenzini.
Inethiwekhi ephambili yabaqashi, abaqeqeshwayo nabafuna umsebenzi kuzo zonke izinhlobo zezinkambu. I-LinkedIn ikunikeza ithuba lokuziveza njengochwepheshe.
Izinzuzo ze-LinkedIn ekwandiseni kwakho
Ngokwakha iphrofayili yobungcweti noma ikhasi lenkampani ku-LinkedIn, ungakhuphula ukubonakala kwakho futhi uthuthukise indawo yakho yemvelo ezinjinini zokusesha ezifana ne-Google, uhehe abangaba amakhasimende, uqinise ubuwena bedijithali futhi uhehe ithalente elingase libe khona enkampanini yakho.
Ukuze uhehe futhi udale intshisekelo, kubalulekile ukuchaza umsebenzi wakho, izinjongo noma izinjongo kuphrofayela yakho yomuntu siqu. I-biography yakho kufanele ibe mfushane, kodwa icace futhi ichaze ukuthi ungubani nokuthi wenzani. Iphrofayela yakho kufanele futhi ibe nabantu abaningi, njengoba ucwaningo oluningi lubonisa ukuthi unethuba eliphindwe ka-40 lokuthola amathuba amasha uma uthumela ulwazi oluningi.
Ungasebenzisa futhi le nkundla ukuze uthumele futhi wabelane ngezindaba noma izindatshana. Leli yithuba lakho lokuba uchwepheshe owaziwayo emphakathini wakho. Iwebhusayithi yenkampani nayo iyingxenye ebalulekile yokuxhumana nabasebenzi, abatshalizimali kanye namakhasimende. Bonke abasebenzi bakho abangabasebenzisi be-LinkedIn bangazithola bengaphansi kophahla olulodwa futhi bakhulise ukubonakala kwebhizinisi lakho. Ungakwazi futhi ukuthumela imisebenzi kanye nolwazi mayelana nemikhiqizo noma amasevisi akho. Yazi ukuthi u-50% wabathengi be-B2B basebenzisa inkundla yezokuxhumana ukuze benze izinqumo zokuthenga.
Yabelana ngenethiwekhi yakho nolwazi nethimba lakho.
Enye yezinzuzo eziyinhloko ze-LinkedIn kosomabhizinisi namabhizinisi inombolo enkulu yokuxhumana ongayenza nozakwabo, amaklayenti, noma ozakwethu. Usebenzisa isici sokuqoqa, ungakwazi ukuletha abantu ndawonye emiphakathini, uxoxe futhi wabelane ngolwazi mayelana namathrendi nentuthuko yemakethe, wakhe ubudlelwano bebhizinisi, futhi unikeze ulwazi ngezihloko ezithile. Ngokwakha iqembu elizinikele ebhizinisini lakho noma emsebenzini wakho futhi umeme ababambiqhaza ukuthi baxoxe noma baphawule, ungakha intshisekelo futhi wabelane ngolwazi lwakho. Bazofuna ukwazi okwengeziwe futhi mhlawumbe bathenge nezinsizakalo noma imikhiqizo yakho.
YouTube
I-YouTube yiwebhusayithi kanye nohlelo lokusebenza lweselula lapho abasebenzisi bengabuka futhi balande amavidiyo. I-YouTube iyisevisi yokusakaza enkulu kunazo zonke emhlabeni. Ubulungu bumahhala, ngokusobala kwandisa ukuthandwa kwesayithi kakhulu.
Kukhona izinsiza ezikhokhelwayo zababhalisile nezinye ezivumela ukusakazwa kwevidiyo okungenamkhawulo. Kuyinjini yokusesha yangempela enebha yokusesha lapho ungasesha khona izinhlobo ezahlukene zokuqukethwe kwevidiyo: izingoma, izindaba, amamuvi, amadokhumenti, uchungechunge lwe-TV, opopayi, imihlahlandlela, okokufundisa.
Ubani i-YouTube?
Konke kuncike emgomweni wakho. Ezigidini zabasebenzisi, i-YouTube iyiwebhusayithi efundisayo nejabulisayo. Bangabuka izindaba, isimo sezulu, amavidiyo emicimbi emikhulu wonke umuntu akhuluma ngayo, ukuphawula kwebhola, amamuvi noma amadokhumenti. Kwamanye amavidiyo ahlekisayo, izimfundamakhwela zikhuluma ngezimpilo zabo kanye nolwazi lwabo. Kokubili abaculi abangochwepheshe nabangewona ochwepheshe basebenzisa YouTube ngezinjongo zokumaketha ukuze kufinyelelwe izethameli eziningi futhi kudonse ukunaka.
Izinzuzo ze-YouTube
I-YouTube iyinkundla evumela izinkampani ezifisa ukudala okuqukethwe kwamavidiyo. Ukudala ikhasi le-YouTube kuyinqubo ende yokwakha umphakathi nababukeli. Lezi zethameli azithandi nje kuphela lokho okumele unikeze, kodwa futhi nomkhiqizo wakho. Into yokuqala okudingeka uyenze ukwakha abalandeli abaqotho.
Ungasebenzisa futhi isiteshi se-YouTube ukuze ubonise ubuchwepheshe bakho. Ungashicilela amavidiyo okuqeqesha ngemikhiqizo yakho, ubuchwepheshe bakho. Isidingo sezifundo sikhuphuka ngo-70% minyaka yonke.
I-True View ivumela abakhangisi ukuthi bakhangise ngendlela efinyelelekayo. Ungaphinda uhlole izibalo ze-YouTube futhi uthuthukise okuqukethwe kwakho ukuze wanelise izethameli zakho.
Ukuthuthukiswa kwababhalisile bakho
Ividiyo iyindlela ekhanga kakhulu kubasebenzisi be-inthanethi futhi iheha abancane nabadala ngokufanayo. I-YouTube ikuvumela ukuthi ufinyelele izethameli ezincane. Ngokocwaningo lwakamuva, intsha ibukela isilinganiso sevidiyo esiyimizuzu engu-40 ngosuku emishinini yayo ephathwayo. Lesi sibalo sikhula minyaka yonke. Uma ufinyelela izethameli ezincane, wandisa umphakathi wakho futhi zingaba amanxusa omkhiqizo ngokwabelana ngamavidiyo akho.
Ukwenza ngcono injini yokusesha
I-YouTube futhi iyinjini yokusesha noma yiliphi ibhizinisi elingayisebenzisa kuwebhusayithi yalo nezinkundla zokuxhumana ukuze likhulise ukubonakala nokugcwala kwalo. Ngokwakha nokukhulisa elakho ikhasi le-YouTube, ungathuthukisa kakhulu i-SEO yakho futhi wenze isikhundla esiphakeme ku-Google.
Inkundla iphinde inikeze uhla lwamathuluzi amabhizinisi angawasebenzisa ukuze athuthukise ithrafikhi yawo esebenzisa izixhumanisi zemvelo. Amabhizinisi angangeza ama-hashtag namagama angukhiye kumavidiyo awo axhumeka ngokuqondile ezinjinini zokusesha. Bangakwazi futhi ukwengeza amagama abo angukhiye encazelweni yevidiyo.
Iziteshi ze-YouTube seziyingxenye ebalulekile yesu lenkampani yethu lokumaketha amavidiyo. Ukuphumelela kwangempela ekusabalaliseni amavidiyo, kodwa iziteshi ze-YouTube zidinga isu elithile ukuze zifinyelele izithameli eziqondiswe kuzo.
Kungenzeka ukuthi uke wezwa ngakho, kodwa ungase uzibuze ukuthi ngenzani Instagram. Uhlelo lokusebenza lwe-smartphone olusebenza kumadivayisi we-iOS, i-Android ne-Windows Phone.
Yini i-Instagram? Okokuqala, incazelo emfushane yethuluzi. Ingosi yokuxhumana nabantu, enye yezinkulu emhlabeni. Njengamanje inabasebenzisi abangaphezu kwezigidi ezingu-700.
Itholakala ngezilimi ezingu-25, okuhlanganisa isiFulentshi, isiNgisi, iSpanishi, isiPutukezi, isiJalimane nesiNtaliyane, kanye nesiShayina, isiJapane nesiKorea. Inethiwekhi yokwabelana ngezithombe namavidiyo. Lolu hlelo lokusebenza, olwethulwa ngo-2010, lukhule kancane kancane futhi lwaqanjwa ngokuthi i-Apple's App of the Year ngo-2011. Ngenxa yokukhula ngokushesha, i-Facebook yanquma ukuthola inkundla yezokuxhumana ngo-2012 kuya ezigidini zamadola.
Ake sibheke inhloso yeqiniso ye-Instagram
Ingosi yokuxhumana nabantu lapho ungabelana khona ngezithombe namavidiyo amafushane (umzuzu owodwa), okuhle kakhulu, kepha iyini ngempela i-Instagram? Amandla ayo nenzuzo ilele kukhwalithi yezihlungi ezinikelayo. Ukusetshenziswa kwayo kulula kakhulu: thatha isithombe, sebenzisa isihlungi bese usilayisha.
Kodwa umehluko omkhulu useqophelweni elingakaze libonwe lezihlungi zalo. Kunezinhlelo zokusebenza eziningi ezenza kube lula ukusebenzisa izihlungi, kodwa azikho kuzo ezingaqhathaniswa ne-Instagram. Ngokuchofoza okumbalwa nje, isithombe esijwayelekile siphenduka ubuciko obuhle.
Yiziphi izinzuzo ze-Instagram zamabhizinisi?
I-Instagram yenza kube lula kuwe ukuthi ufinyelele izethameli zakho ozihlosile kunezinye izinkundla zokuxhumana. Iphinde inikeze amathuba amaningi okukhangisa imikhiqizo noma amasevisi akho. Kodwa-ke, qaphela ukuthi ungakwenzi ngokweqile, njengoba kungase kufiphaze isithombe sakho. Ngakho-ke kubalulekile ukwenza isu lokumaketha elifaka phakathi izithombe ofuna ukuzakhela ibhizinisi lakho ku-Instagram.
Ungaqala ngokuthunyelwe okuhlanganisa isithombe noma ividiyo namagama-ncazo amafushane (akusona isikhathi esingaphezu komzuzu). Ungaphinda ufake indawo yakho kumlayezo, owusizo ikakhulukazi emicimbini yasendaweni. Ukuxoxa indaba kungenye indaba ebalulekile yokusetshenziswa. Kuyifomethi emfushane ne-ephemeral enyamalala ngemva kwamahora angu-24. Imayelana nokudala indaba (njengoba igama lisho) kusuka ochungechungeni lwezithombe namavidiyo. Izindaba futhi zivumela ukwabelana okuzenzakalelayo; isibonelo, ungakwazi ukwabelana ngolwazi olusemuva kwesigcawu mayelana nomcimbi ukuze wakhe ubudlelwano obuseduze nomphakathi wakho.
Le fomethi idumile ngoba inokufinyelela okubanzi kunolwazi lwendabuko. I-Instagram futhi inikeza isici sokusakaza bukhoma. Kuyindlela enhle yokugcina izibukeli zinolwazi futhi uthuthukise ukuxhumana. Enye yezinzuzo ezinkulu ze-Instagram kumabhizinisi ukuthi angakwazi ukukhangisa imikhiqizo yawo ngokuqondile ngokuthenga okuthunyelwe okuxhaswe noma ngokusebenzisana nabathonya kule nkundla.
Kusukela ngo-2018, ungakwazi futhi ukwengeza uhlu lwemikhiqizo kokuthunyelwe kwakho kwe-Instagram: abasebenzisi bazoqondiswa kabusha kuwebhusayithi yakho lapho bengathenga khona kalula imikhiqizo yakho.
Pinterest iyinjini yokusesha ebonakalayo lapho ungathola khona imibono yeresiphi, ukukhuthaza ekhaya, izithombe nokuningi.
Kunezigidigidi zemibono ku-Pinterest, ngakho-ke ungahlala uthola ugqozi. Uma uthola ithiphu olithandayo, ungaligcina emabhodini ezaziso ukuze kube lula ukuqoqa nokuhlela imibono. Ungakwazi ukuphina imibono yakho futhi wabelane ngayo nabanye abasebenzisi be-Pinterest.
Phequlula i-Pinterest ekhasini layo
Ekhasini lasekhaya, ungasesha Izikhonkwane, abasebenzisi, namabhizinisi ongaba nentshisekelo kuwo ngokusekelwe kokuthunyelwe kwakamuva. Uyaboniswa futhi noma yimaphi amaphinikhodi, abasebenzisi, noma izinkundla ozijoyinile.
Ungasesha amaphinikhodi ngokuthayipha amagama angukhiye kubha yokusesha. Isibonelo, uma uthayipha igama elithi "usuku lokuzalwa" ebhokisini lokusesha, ungathola imihlobiso, zokupheka zephathi, nemibono yezipho.
Sesha imibono
Sebenzisa ibha yokusesha ukuze uthole imibono, abantu namathrendi. Sesha ngesihloko noma thola esakho. Ekhasini lokusesha, chofoza "Amaphrofayela" ukuze uthole abadali, abantu, nemikhiqizo oyifunayo. Sebenzisa ikhamera ukucinga izithombe ezifanele futhi unciphise imiphumela yakho ngethoni yesikhumba noma uhlobo lwezinwele.
Izinzuzo ze-Pinterest zebhizinisi lakho
Ngo-2020, i-Pinterest yeqa abasebenzisi banyanga zonke abayizigidi ezingama-400 emhlabeni wonke, okuwukunyuka okungama-39% ngonyaka owodwa nje. Idlule kuTwitter ngabasebenzisi abayizigidi ezingama-326.
Lokhu kukhula kuqhutshwa ngababhalisile abasha abafana nezinkulungwane zeminyaka (25-35) kanye no-Gen Z (abangaphansi kweminyaka engama-25), abakhule ngo-36% no-50% ngokulandelana ngonyaka odlule.
Omunye umkhuba obalulekile wukukhula kwentshisekelo yabesilisa ezindaweni ebezigcinelwe abesifazane phambilini. Nakuba abesifazane besamele abasebenzisi abangu-70%, amadoda ayiqembu lesibili ngobukhulu (48%).
Uyaqonda ukuthi kungani i-Pinterest iwumthombo wangempela wamathuba, ikakhulukazi kwabaqalayo abaholwa ngabesifazane.
Kodwa noma ngabe ungumkhiqizo we-B2B othengisa amasevisi noma ibhizinisi lakho liqondiswe kwabesilisa, ungayesabi i-Pinterest — ungayisebenzisa!
Nansi idatha evela ocwaningweni lwango-2017 lwe-Pinterest ukuze ukholwe:
- 78% wabasebenzisi bathola okuqukethwe kwe-Pinterest kuwusizo;
- U-72% wabaphenduli uthe inkundla ibanika imibono yokuthenga, noma ngabe okwamanje abafuni okuthile ngokukhethekile.
– u-90% uthe kubasizile ezinqumweni zabo zokuthenga;
– u-66% wabantu uthenge umkhiqizo noma isevisi ngemuva kokubona okuqukethwe yigciwane.
Enye indawo yokuveza umkhiqizo wakho
Nakuba i-Pinterest inezici ezingakusiza ukuthi uthengise imikhiqizo yakho, udinga ukukhumbula ukuthi i-Pinterest iwukuxhumana kwakho kokuqala nabathengi abangakakwazi.
Ngakho-ke, udinga ukuqala ngokuqukethwe okubandakanyayo nokuthokozisayo okuxoxa indaba yakho noma leyo yomkhiqizo wakho.
- Dala uhlu lwemikhiqizo kuwebhusayithi yakho: yethule kubasebenzisi be-inthanethi ekhasini elilodwa. Ngokwemvelo, uzofuna ukufaka izithombe zomkhiqizo ezinezixhumanisi ezincazelweni zazo. Engeza izixhumanisi emikhiqizweni ukuze abasebenzisi bakwazi ukuzilondoloza odongeni lwabo noma bazithenge.
Uma usunqumile ngokuqukethwe ofuna ukukushicilela, into ebaluleke kakhulu ukuhlanganisa izikhonkwane zibe amaphaneli anezihloko. Lokhu kuzokuvumela ukuthi wethule amaqoqo amasha nemikhiqizo emisha futhi kuzokwenza ukuphequlula kube lula kakhulu kumathemba akho.
Khulisa ukubonakala kwebhizinisi lakho ngekhwalithi
I-Pinterest ingakusiza ukuthi wakhe ukuqwashisa ngomkhiqizo, uhehe abasebenzisi futhi ngenxa yalokho wandise ithrafikhi kuwebhusayithi yakho.
Izikhonkwane zabelwa ngokwesilinganiso izikhathi eziyi-100 kaningi kunokuthunyelwe kwe-Twitter, futhi ukuphila kwazo kuyisikhathi eside ngokuphindwe ka-1 kunokuthunyelwe ku-Facebook.
I-Pinterest ihlukile kwezinye izinkundla zokuxhumana: impumelelo yayo ayincikile enanini labalandeli.
Inkundla isebenza njengenjini yokusesha, ngakho-ke noma unenombolo encane yabalandeli, okuqukethwe kwakho kungafinyelela izethameli eziningi.
Thumela njalo izithombe ezikhangayo futhi ulungiselele izihloko zokuthunyelwe nezincazelo ukuze ukwenze kube lula kubasebenzisi ukukuthola.
Njengosesho lwe-Google, i-Pinterest idinga amagama angukhiye alungile ukwenza okuqukethwe kwakho kuhambisane nokusesha futhi kuboniswe emiphumeleni yosesho. Lokhu kukhulisa ukubonakala kwekhasi lakho elixhunyiwe futhi kukhuthaza ukuzibandakanya (ukuchofoza, ukwabelana, ukukhonjwa, njll.).
Qiniseka ukuthi ufaka isixhumanisi kuwebhusayithi yakho noma ukufakwa kuhlu komkhiqizo esithombeni ngasinye ukuze ushayele izivakashi esitolo sakho.
Snapchat
Snapchat uhlelo lokusebenza lweselula olwakhiwa ngo-2011 olukuvumela ukuthi uthumele imilayezo emifushane efika kumasekhondi angu-10, ngokuvamile ehambisana nesithombe noma ividiyo. Okwenza i-Snapchat ihluke kwezinye izingosi zokuxhumana ukuthi okuqukethwe kunyamalala ngaso leso sikhathi uma kubukwa.
Njengoba u-Evan Spiegel, omunye wabadali bohlelo lokusebenza, echaza, i-Snapchat yakhelwe ukunciphisa ingcindezi ebangelwa okuthunyelwe okuhlala kungobo yomlando kwamanye amanethiwekhi omphakathi njenge-Facebook. Ngakho-ke, okuqukethwe okuthunyelwe kunkundla kufanele kube okuyiqiniso futhi kungahloselwe ukuphelela noma ubuhle.
Ulimi lwe-Snapchat
I-Snap: Leli gama libhekisela kunoma yimuphi umlayezo oqukethe umbhalo, izithombe noma ividiyo echithwa ngokuzenzakalelayo uma ibukwa umemukeli.
I-Snap Stories: Ngokungafani kwenye indawo, Izindaba ze-Snap zitholakala kuphela amahora angama-24 futhi umamukeli angazibuka izikhathi eziningi ngokuthanda kwakhe.
Xoxa: Ungathumela izithombe, amavidiyo noma umbhalo ngqo kumngane. Okuqukethwe kubonakala kulowo muntu kuphela. Konke okuqukethwe (okuhlanganisa nemiyalezo yombhalo) okuthunyelwa engxoxweni kuyanyamalala ku-Snapchat ngokushesha ngemva kokuthumela noma ngemva kwamahora angu-24, kuye ngezilungiselelo zakho.
I-Spotlight: Lesi sigaba sihlanganisa okuqukethwe okuhle kakhulu komphakathi okudalwe abasebenzisi be-Snap. Amavidiyo athunyelwe akumele abe ngaphezu kwamasekhondi angu-60, ahlangabezana nezimfuneko ze-Snap Inc.
Izinzuzo ze-Snapchat
I-Snapchat iyinethiwekhi yokuxhumana nabantu ecishe ibe yizigidi ezingama-82 abasebenzisi abasebenzayo emhlabeni jikelele. Uhlelo lokusebenza luvumela abasebenzisi ukuthi babelane ngezithombe namavidiyo isikhathi esithile, ngemva kwalokho okuqukethwe kususwa ngokushesha. I-Snapchat isetshenziswa izinkampani eziningi, kodwa yini inhloso yayo eyinhloko?
Nyusa ibhizinisi lakho futhi ufinyelele izethameli zakho ozihlosile
I-Snapchat iqondise kakhulu abantu abasha abaphakathi kweminyaka eyi-13 nengama-25. Kuyithuluzi lokuxhumana elisetshenziswa izinkampani. Kuyinethiwekhi yokuxhumana nabantu ebavumela ukuthi baxhumane kalula nabathengi futhi bakhuthaze izinhlobo nemikhiqizo yabo.
Okuqukethwe yizithombe kuthatha imizuzwana eyi-10, okukhuthaza abantu abasha ukuthi bagxile ezihlokweni ezithile. Kodwa-ke, esikhundleni sokukhomba abantu abasha, ezinye izinhlobo zisebenzisa i-Snapchat ukukhuthaza ibhizinisi labo kubabukeli abaningi.
Ziningi izindlela zokusondeza abathengi ebhizinisini noma kumkhiqizo wakho. Kukhona nemisebenzi eminingi ewusizo njengezihlungi ezihlukene, imibhalo kanye nezithombe-mzwelo. Umgomo uwukubamba ukunaka ngokushesha ngangokunokwenzeka. Ngakho ungayisebenzisa ngokwezidingo zakho.
Naka ikhwalithi yokuqukethwe
I-Snapchat futhi iyindlela yokuletha okuqukethwe kuzithameli zakho futhi ikuvumela ukuthi uphromothe imikhiqizo ngendlela yomuntu siqu. Isibonelo, ungathumela izithombe zebhizinisi, okuhlanganisa ukuphuma nozakwabo, izithombe ezivela emsebenzini, noma ukusakazwa bukhoma.
Ngakho ungasebenzisa ukukhangisa ukwandisa ukuthengisa. I-Snapchat isetshenziswa ikakhulukazi abantu abasha. Lena indlela engcono kakhulu yokulandela okuqukethwe abakuthakaselayo.
Ungaphinda ubuze abasebenzi bakho imibuzo abangayiphendula khona kanye ku-Snapchat. Lokhu kungasiza izethameli zakho zandise ulwazi lwazo ngebhizinisi lakho. Uma wabelana ngolwazi olwengeziwe, ubazi kangcono izethameli zakho futhi zizothembeka kakhulu kuwe.
Ukuqeda
Njengoba wazi, inkundla yezokuxhumana manje isiyingxenye ebalulekile yanoma yiluphi uhlelo lokuxhumana. Ukusizakala ngezinzuzo abazinikezayo, kubalulekile ukuthuthukisa isu eliqinile lenkundla yezokuxhumana. Ukuze wenze lokhu, okokuqala udinga ukukhetha iziteshi zenkundla zokuxhumana ezifanele ozozikhomba.
Lapho ukhetha inethiwekhi yokuxhumana nabantu, kufanele ucabangele izici ezishiwo ngenhla kanye nabasebenzi, isikhathi namandla ezezimali.
Isixhumanisi sokuqeqeshwa kwe-Google →
