Makemake ʻoe e hāʻawi i kahi kiʻi ʻoihana i kāu brand a hōʻoia i ka homogeneity o kāu kamaʻilio ʻike? Ua hana ʻia kēia papa ma ka palapala kiʻi no ʻoe! ʻO Jérôme, ka luna papahana multimedia a me François, ka luna hoʻomalu a me ka mea hoʻolālā kiʻi kiʻi kiʻi, e alakaʻi iā ʻoe i ka hana ʻana a i ʻole ka hoʻohana ʻana i kahi palapala kiʻi i loaʻa, e hōʻike iā ʻoe pehea e hoʻololi ai a lawe ʻia e nā mea kuleana āpau.
Wehe ʻia kēia papa i nā mea a pau, me ka ʻole o nā koi, e ʻike ʻoe pehea e hiki ai i kahi palapala kiʻi ke hoʻomaikaʻi i ke kiʻi o kāu hōʻailona, e hoʻomaʻamaʻa i ka ʻike ʻia a me kāu mau huahana a me nā lawelawe. E aʻo nō hoʻi ʻoe pehea e hoʻololi ai i kāu mau pono e loli ai. Manaʻo mākou e hauʻoli ʻoe i ka lawe ʻana i kēia papa a hoʻoikaika ia iā ʻoe e hoʻokō i kāu hōʻailona.
He aha ka palapala kiʻi a pehea e hoʻoikaika ai i kāu kiʻi brand?
ʻO ka palapala kiʻi kiʻi kahi palapala e wehewehe ana i nā lula no ka hoʻohana ʻana i ka ʻike maka o kahi hui, brand a hui paha. Hoʻohana ʻia ia e hōʻoia i ka homogeneity o ka kamaʻilio ʻike maka o ka ʻoihana, ma ka wehewehe ʻana i nā kala, nā font, nā kiʻi, nā logos, etc. pono e hoʻohana ʻia ma nā pāpaʻi kamaʻilio āpau (nā leka, nā palapala, nā pūnaewele, nā kāleka ʻoihana, etc.).
Hiki iā ia ke hoʻoikaika i ke kiʻi brand a maʻalahi i ka ʻike ʻana i ka brand a me kāna huahana a me nā lawelawe. ʻO ka palapala kiʻi kiʻi kahi mea hana kamaʻilio kūpono no nā ʻoihana, no ka mea hiki iā ʻoe ke kamaʻilio ma ke ʻano koʻikoʻi, ʻoihana a maikaʻi.
Nā hopena o ka loaʻa ʻole o kahi palapala palapala kiʻi no kahi hui
Ke loaʻa ʻole kahi palapala palapala kiʻi i kahi hui, hiki i kēia ke loaʻa nā hopena maikaʻi ʻole i kāna kamaʻilio ʻike a me kāna kiʻi hōʻailona. ʻAʻole hiki i ka kamaʻilio ke kūlike a me ka maopopo, e paʻakikī ke ʻike i ka brand a me nā huahana a i ʻole nā lawelawe o ka hui. Hiki iā ia ke alakaʻi i nā hewa hōʻike hōʻailona, e like me ka hewa o nā kala a i ʻole nā momona i hoʻohana ʻia, a hōʻino i ke kiʻi brand.
ʻO ka loaʻa ʻole o ka palapala palapala kiʻi hiki ke hōʻike i ka ʻoihana ʻaʻole i hoʻonohonoho ʻia a i ʻole ʻoihana, a hiki ke alakaʻi i nā pilikia pili kānāwai, e like me ka hōʻailona a i ʻole nā hoʻopiʻi hewa kope. No laila, he mea nui i ka hui ke loaʻa i ka palapala hoʻopaʻa kiʻi e hōʻoiaʻiʻo ai i ka kamaʻilio ʻike ʻike a me ka ʻoihana, a e hoʻoikaika i kona kiʻi hōʻailona.
No ke aha he mea koʻikoʻi ka logo no kahi ʻoihana
ʻO ka logo kekahi o nā mea koʻikoʻi o ka ʻike maka o kahi hui. ʻO ia ka mea mua i hui pū ʻia e nā mea kūʻai aku me kahi brand a he hana koʻikoʻi ia i ka hoʻokumu ʻana i ka ʻike a me ka ʻike.
Pono ka hōʻailona maikaʻi e ʻoihana, poina a hōʻike i ke ʻano o ka ʻoihana. Pono e maʻalahi, ʻike maʻalahi a hiki ke hoʻololi ʻia i nā ʻano like ʻole a me ka media kamaʻilio. He mea nui ka hoʻolilo ʻana i ka manawa a me ka hoʻoikaika ʻana e hana i kahi hōʻailona e kū ana i kēia mau koina, no ka mea e hoʻohana ʻia ma nā mea kamaʻilio ʻoihana āpau, e like me nā kāleka ʻoihana, brochures, posters, websites internet, social networks, etc.
Ma ka hoʻohana ʻana i kahi hōʻailona maʻamau ma nā media kamaʻilio āpau, hiki i nā hui ke hoʻoikaika i kā lākou kiʻi hōʻailona a maʻalahi i nā mea kūʻai aku e ʻike. Hiki iā ia ke kōkua iā lākou e kū i waho o kā lākou hoʻokūkū a hoʻokumu i kahi pilina manaʻo me kā lākou poʻe i manaʻo ʻia.
Eia kekahi, hiki i kahi logo i hoʻolālā maikaʻi ʻia ke kōkua i nā ʻoihana e kū i waho i kahi mākeke lehulehu. Hiki iā ia ke hopu i ka manaʻo o nā mea kūʻai aku a makemake lākou e ʻike hou aku e pili ana i ka ʻoihana a me kāna huahana a lawelawe paha. Hiki iā ia ke kōkua i nā ʻoihana e hoʻonoho iā lākou iho i alakaʻi i kā lākou mākeke a kūkulu i ka hilinaʻi.
E hoʻomau i ka heluhelu ʻana i ka ʻatikala ma ka pūnaewele kumu→
