Dziwani mu maphunziro awa a Google momwe mabizinesi angakokere makasitomala ambiri pa intaneti. Amafotokozeranso momwe mungasinthire kukhathamiritsa kwa injini zosaka (SEO) ndikugwiritsa ntchito kutsatsa pa intaneti (SEM) kuti muwonjezere malonda ndi kuwonekera.
Muphunzira momwe mungasonkhanitsire, kusanthula ndikusintha zidziwitso za ogula kuti zitheke kugwiritsa ntchito Google Analytics. Chidule cha mfundo zazikuluzikulu zomwe zatchulidwa mu maphunzirowa m'nkhani yomwe ili pansipa.
Google Analytics ya ndani, chifukwa chiyani?
Google Analytics ndi chida cholondolera chopangidwa ndi Google chomwe chimasonkhanitsa ndikupereka zambiri zamasamba. Ndi pulogalamu yamphamvu yowunikira yomwe imathandiza mawebusayiti ndi mapulogalamu am'manja kumvetsetsa momwe amagwirira ntchito komanso momwe ogwiritsa ntchito amagwiritsira ntchito nsanjazi.
M'zaka za intaneti ya digito, kupanga magalimoto oyenerera ndikusintha mayendedwe ndizovuta kwa anthu ambiri. Kuti muthane ndi vutoli, ndikofunikira kutsata ndikuyesa deta yokhudzana ndi momwe tsamba lake likugwirira ntchito.
Kupereka malipoti atsatanetsatane, Google Analytics ndiyo njira yabwino yopezera zambiri zokhudzana ndi tsamba lanu.
Kuphunzira zambiri za Google Analytics ndi mawonekedwe ake ambiri ndi gawo loyenera. Ulalo wamaphunziro a Google utangomaliza nkhaniyi. Monga nthawi zonse mutha kuyipeza kwaulere.
Ndani angagwiritse ntchito Google Analytics?
Google Analytics imapezeka kwa aliyense, mabizinesi ndi mabungwe pa intaneti.
Kuti mugwiritse ntchito GA, muyenera akaunti ya Google. Pambuyo pake, mudzatha kukhazikitsa, kukonza, kusamalira ndi kugwiritsa ntchito Google Analytics.
Kutengera mtundu wa pulogalamu yomwe mwasankha, mutha kusankha zomwe mukufuna kuti muwonjezere kupezeka kwanu pa intaneti komanso magwiridwe antchito.
Mwanjira ina, Google Analytics ndi yoyenera kwa iwo omwe akufuna:
- Yesani ndikuwunika momwe amagwirira ntchito ndikupeza zomwe zimagwira ntchito ndi zomwe sizikugwira.
- Pezani njira zothetsera mavuto omwe ali patsamba lawo, yesani ndikuwongolera.
Pamodzi, zida zoyezera zomwe zaperekedwa zimapereka mayankho omveka bwino ku mafunso ambiri omwe eni webusayiti nthawi zambiri amafunsa, monga:
- Ndi anthu angati omwe amayendera tsambalo?
- Ndi chiyani chomwe chimawakopa ndipo amayendera bwanji malowa?
- Ndi zida ziti zomwe alendo amagwiritsa ntchito ndipo amachokera kuti?
- Ndi angati mwa ogwiritsa ntchitowa amachokera ku zibwenzi zosiyanasiyana?
- Ndi kuchuluka kwa makasitomala omwe adagula kutengera maimelo omwe adalandira?
- Kodi ogwiritsa ntchito amawononga nthawi yochuluka bwanji kutsitsa pepala loyera lomwe laperekedwa?
- Ndizinthu ziti zazikulu ndi mautumiki omwe ali othandiza kwambiri kwa omvera omwe mukufuna?
- Ndi zina zotero.
Google Analytics ndi chida chofunikira kwambiri kwa iwo omwe akufuna kukonza tsamba lawo. Ndikukulangizani kwambiri kuti muyambe maphunziro a Google mutangowerenga. Kudziwa zida zosiyanasiyana za Google kudzakuthandizani kwambiri, mulimonse polojekiti yanu.
Kodi Google AdWords ndi chiyani?
Musanayambe kukambirana za Google Ads, ndikofunikira kukambirana mwachidule za SEO ndi kutsatsa, chifukwa anthu ambiri amasokoneza malingaliro awiriwa.
Liwu loyamba la SEO limatanthawuza kukhathamiritsa kwa kukhalapo kwanu ndikusankha njira zingapo zomwe zimakupangitsani kukweza malo anu pazotsatira zamainjini osiyanasiyana osakira (Google, Bing, Yahoo, ndi zina).
Gawo lachiwiri la SEA lomwe limakhudzidwa ndi zotsatsa zolipira mu injini zosaka: ku Google, zotsatsa zimawonetsedwa molingana ndi zotsatira zakusaka kwa ogwiritsa ntchito intaneti omwe, kudzera pa nsanja ya Adwords, amasankha mawu osakira omwe akufuna kutsata. Mtengo umatengera kuchuluka kwa nthawi zomwe malonda amawonekera pazotsatira ndi kuchuluka kwa kudina.
Ubwino wotsatsa pa Google
Kulunjika bwino
Ngati mumatsatsa pa Google, mutha kuyembekezera kuti malonda anu awonekere patsamba loyamba la injini zosakira komanso pamwamba pa zotsatira zachilengedwe. Izi zimapangitsa Google Ads kukhala chida chabwino kwambiri ngati mukufuna kukonza masanjidwe anu.
Fikirani anthu ambiri
Monga momwe ziwerengero zikuwonetsera, chimodzi mwazabwino zotsatsa pa Adwords ndikutha kufikira omvera anu. Manambalawa akuwonetsa mphamvu ndi mphamvu za Google padziko lonse lapansi.
- Google ndiye injini yosaka kwambiri padziko lonse lapansi ndipo ili ndi gawo la msika la 90% ku France.
- Adwords ndiye njira yotsatsira yomwe imagwiritsidwa ntchito kwambiri.
- Ku France kuli ogwiritsa ntchito intaneti 44,7 miliyoni (malinga ndi Google).
- Kuyendera 16,2 miliyoni patsiku ku France.
- Alendo 40,6 miliyoni pamwezi ku France.
- Ogwiritsa ntchito apadera 34,8 miliyoni pamwezi pazida zam'manja ku France.
- Zofufuza zokwana 5,5 biliyoni patsiku pa Google.
- Zosakasaka mabiliyoni 167 pamwezi pa Google.
- Zosaka zopitilira 50% zimachitika kuchokera pazida zam'manja.
Popeza kuti malonda ambiri a Google amachokera kwa ogwiritsa ntchito mafoni, powonetsa zotsatsa pa Adwords mumangoyang'ana ogwiritsa ntchito mafoni.
Kubwerera mwachangu pazachuma
Chimodzi mwazabwino zazikulu zotsatsa pa intaneti (mosiyana ndi njira zanthawi yayitali ngati SEO) ndikuti zitha kuyezedwa nthawi yomweyo. Popeza maphikidwe oyambirira amadziwika mwamsanga pambuyo pofalitsa, njira zingathe kusinthidwa mofulumira kwambiri.
Kuyambira maola 24 mutasindikiza, mutha kuyeza momwe malonda anu amagwirira ntchito podina, zowonera ndikusintha ndikuwona zotsatira zoyambirira.
Kutsatsa kwa Adwords kumathanso kukhala chida cholumikizirana chothandizira kuyambitsa zinthu zatsopano kapena ntchito komanso panthawi yamakampeni.
Inde ndipo kamodzinso muphunzitse nokha bwino musanagwiritse ntchito ndalama zanu. Maphunziro a Google omwe ulalo wake uli pansi pa tsamba ndi wofunikira kwa inu. Sangalalani, ndi zaulere.
Lipirani zomwe zimagwira ntchito
Mukapanga zotsatsa mu Google Adwords, mutha kusankha njira yotsatsa (CPC, CPM, CPP ndi ena).
Ngati wina sanadina pa malonda anu, muwone, ndipo musachite kalikonse patsamba lanu mutadina, simuyenera kulipira.
Kutsata kolondola kwambiri
Kusaka kolipidwa kumakupatsani mwayi wolunjika omvera anu. Mutha kufikira anthu omwe akufunafuna malonda kapena ntchito zanu powonetsa malonda anu akamasaka ndi mawu osakira omwe mumalowetsa.
Mukhoza kuchepetsa kusaka kwanu kumadera ndi zilankhulo zinazake. Mutha kusankhanso tsiku ndi nthawi yomwe zotsatsa za AdWords zikuwonetsa. Chifukwa chake mumafikira anthu oyenera panthawi yoyenera komanso pamalo oyenera.
Phindu lina la Google AdWords ndikuti mutha kutsata zotsatsa kwa ogwiritsa ntchito omwe adayenderapo tsamba lanu.
Mutha kuyang'anira kampeni yanu kuyambira koyambira mpaka kumapeto momwe mukuwonera
Pangani magawo ogawa ndi mapulani kutengera zolinga zanu kuti mutha kutsatsa kulikonse, nthawi iliyonse.
Ngati mukufuna kusintha kampeni yanu yosaka yolipira, sinthani malonda anu, sinthani tsamba lanu lofikira, onjezani mawu osakira, kapena kusintha zina, mutha kutero nthawi iliyonse kudzera pa Google Adwords.
Mfundo yomweyi imagwiranso ntchito pa bajeti. Ngati mukuganiza kuti ikufunika kuonjezedwa kapena kuchepetsedwa, mutha kuyisintha nthawi iliyonse. Mwachitsanzo, ngati mumagulitsa zinthu zam'nyengo ngati zoseweretsa, mutha kuwonjezera bajeti yanu mu Novembala ndi Disembala, Khrisimasi isanafike.
Ndi njira ziti za digito zomwe muyenera kuyang'ana potengera bizinesi yanu?
Kutsatsa kwanuko kwakhala chida chofunikira kwa ogulitsa. Komabe, amakumana ndi vuto lalikulu popanga njira: kusankha njira zoyenera zolumikizirana ndi digito.
Ndi njira ziti zomwe mungasankhe, zida zoyankhulirana zakunja ndi zamkati zomwe mungagwiritse ntchito, zida zoyankhulirana ziti zomwe mungagwiritse ntchito molingana ndi cholinga chanu ndi ntchito yanu? Nazi zonse zomwe muyenera kudziwa.
Kodi mumatanthauzira bwanji zolinga zanu zoyankhulirana?
Musanachitepo kanthu, muyenera kudziwa kumene mukupita. Mwanjira ina, muyenera kudziwa zolinga za njira yanu yolumikizirana digito. Zolinga izi zitha kukhala zosiyana kwambiri kutengera kampani ndi gawo.
Kodi mukupanga bizinesi? Ngati ndi choncho, muyenera kuyamba kutsatsa mwachangu kuti mupeze makasitomala anu oyamba. Kumbali ina, ngati mwakhazikitsidwa kale, zolinga zanu zamalonda zamalonda zingakhale zosiyana kwambiri.
- Sinthani kapena sinthani chithunzi chamtundu wanu.
- Koperani anthu atsopano ndikukulitsa makasitomala anu.
- Sungani makasitomala omwe alipo.
- Likitsani zinthu zatsopano kapena ntchito.
Choncho kulankhulana si nkhani chabe ya chidziwitso. Ndi za kuzindikira mphamvu, zofooka ndi mwayi. Malinga ndi mmene zinthu zilili, mungakhale ndi zolinga zoyenera kuzikwaniritsa. Komabe, kusankha njira zoyankhulirana za digito kumadaliranso gulu lomwe mukufuna kufikira.
Kodi mumatanthauzira bwanji gulu lanu?
Ikani mauthenga anu pa gulu lomwe mukufuna. Kugawikana ndiye chinsinsi cha kampeni yabwino yotsatsa komanso ubale wabwino ndi makasitomala.
Kaya mukufuna kusunga ogwiritsa ntchito anu enieni kapena kukopa makasitomala atsopano, muyenera kufotokoza ndendende omwe mukufuna kuwafikira. Mutha kugwiritsa ntchito njira zosiyanasiyana pa izi.
- Malo komwe kuli
- Age
- polemba chinenero
- Mulingo wa ndalama
- Pakati pa chidwi
Poganizira zamunthu wamakasitomala, mutha kupanga mbiri ya kasitomala wanu woyenera kutengera zomwe zili zofunika kwa iye. Komabe, pali muyezo wosankha njira zoyankhulirana za digito: zaka.
Gulu lililonse lazaka lili ndi masamba omwe amakonda komanso malo ochezera. Kaya mumalankhulana ndi achinyamata, akuluakulu kapenanso anthu amalonda, momwe amalankhulirana ndizosiyana kwambiri.
Kodi mungasankhe bwanji njira yoyenera yolumikizirana ndi digito?
Mutafotokozera zolinga zanu ndikudziwa yemwe mukufuna kufikira, ndi nthawi yoti muyang'ane njira zosiyanasiyana.
Malo ochezera
Ngati pali njira imodzi yomwe singanyalanyazidwe, ndi malo ochezera a pa Intaneti. Imapereka maubwino angapo kwa mabizinesi.
Choyamba, nsanja izi zimathandizira kupanga gulu lozungulira malo ogulitsa ndikuwasunga. Ubwenzi uwu ndi wofunikira kuti makampani akhale anthu ambiri ndikukhazikitsa ubale weniweni ndi kasitomala aliyense. Masiku ano, kutsatsa kwapa media media ndi kasamalidwe ka anthu ammudzi zimagwira ntchito yofunika kwambiri pakusunga mawonekedwe amtundu.
Komabe, malo ochezera a pa Intaneti ndi nsanja yabwino kwambiri yotsatsira mbadwa, komwe mungathe kuyika zotsatsa zotsika mtengo ndikufikira omvera enieni. Ndi kungodina pang'ono, mutha kulimbikitsa bizinesi yanu kwa anthu oyenera komanso omwe mukufuna.
Ndi malo ochezera ati ochezera omwe mungagwiritse ntchito malingana ndi omwe mukufuna?
- Mahotela ndi malo odyera: Makampani omwe ali mgululi sayenera kunyalanyaza nsanja monga Tripadvisor, yomwe nthawi zambiri imagwiritsidwa ntchito ndi omwe angakhale makasitomala.
- Akuluakulu: Anthu azaka zapakati pa 18 ndi 40 ali ndi chidziwitso pazama media ndipo atha kukhala ogwiritsa ntchito Facebook ndi Twitter. Choncho pitirizani kumapulatifomu omwe achinyamata amapewa. Gulu lazaka izi limagwiritsanso ntchito Instagram mwachangu.
- Ophunzira akusekondale: Ngakhale sakhala otanganidwa pa intaneti monga achinyamata, amakhala otanganidwa kwambiri ndipo amagwiritsa ntchito maukonde azikhalidwe monga Facebook.
- Achinyamata: Gwiritsani ntchito nsanja monga TikTok, Snapchat kapena Instagram momwe mungathere kuti mufikire achinyamata osakwanitsa zaka 18.
- Gawo la B2B: Makampani a B2B amakonda LinkedIn, yomwe ndi malo ochezera a pa Intaneti ofunika kwambiri kwa makampaniwa.
Google, Yahoo ndi ena
Ma injini osakira ndi njira ina yofunika yolumikizirana ndi digito. Zotsatira zakusaka kwanuko ndi njira yabwino kwambiri yoyendetsera magalimoto.
Ndi njira yomwe imagwiritsidwanso ntchito kwambiri ndipo anthu ambiri amagwiritsidwa ntchito posaka zinthu ndi ntchito kudzera pa Google.
Mulimonse momwe zingakhalire, ndikofunikira kuti makampani asakhale ndi tsamba lokha, komanso kuti akwaniritse bwino SEO. Kusindikiza pafupipafupi mabulogu oyenera komanso abwino ndi njira yabwino yolimbikitsira SEO yakomweko ndikukopa makasitomala atsopano.
Omvera a B2B amayamikira makamaka zolemba zakuya, mapepala oyera, ndi zina.
Chida china chofunikira cholumikizirana ndi mabizinesi am'deralo ndi Mbiri Yabizinesi ya Google (yomwe kale inali Google Bizinesi Yanga). Khadi la bizinesi laulereli litha kupangidwa m'mphindi zochepa ndipo liziwoneka pazotsatira zakusaka kwanuko.
Mafoni am'manja
Intaneti yalowa m'manja. Mafoni a m'manja tsopano akupitilira 55% ya kuchuluka kwa intaneti padziko lonse lapansi.
Ogwiritsa ntchito intaneti 2.0 amakonda kukhala ndi foni yawo yam'manja nthawi zonse ndikugwiritsa ntchito kufufuza zambiri pa intaneti. Izi ndizowona makamaka pakufufuza kwanuko.
Geolocation tsopano imapangitsa kukhala kosavuta kupeza mabizinesi pafupi nanu. Mwataya makiyi anu? Choncho chinthu choyamba kuchita ndi kutenga foni yanu yam'manja ndi kuitana wapafupi locksmith.
Koma mafoni a m'manja si ongoyimbira mafoni. Malo ochezera a pa Intaneti amatenganso malo ambiri pazida izi. Mapulatifomu ngati TikTok, Snapchat ndi Instagram adapangidwira mafoni am'manja.
Anthu ambiri azaka zapakati pa 12 ndi 40 ali ndi foni yam'manja, koma mibadwo yakale saigwiritsa ntchito ndikuigwiritsa ntchito mosiyana. Ngakhale zili choncho, zida zam'manja zimakhalabe njira yabwino yofikira anthu onse.
Email makalata
Imelo ndi imodzi mwa njira zakale kwambiri zoyankhulirana pakompyuta, koma sizipangitsa kuti ikhale yotha ntchito. M'malo mwake, imakhala yothandiza kwambiri ikagwiritsidwa ntchito moyenera.
Muyenera kupewa njirayi, makamaka ngati omvera anu ali achichepere, popeza achinyamata sakonda kugwiritsa ntchito imelo. Ogwiritsa ntchito achikulire amayamikirabe njira iyi yolankhulirana ndipo amayankha bwino pamakalata ndi maimelo ena otsatsa.
Imelo ndi gawo lofunikira kwambiri pakutsatsa kwa digito kwamakampani a B2B. Ndi njira yabwino yolimbikitsira okhutira ndikusintha.
SMS Marketing
Pomaliza, SMS ndi njira yomwe siyenera kunyalanyazidwa ikafika pakupeza makasitomala. Chifukwa cha geolocation kapena geotargeting, mutha kutumiza mauthenga anu kwa anthu oyenera, panthawi yoyenera komanso pamalo oyenera.
Kodi muli ndi malo ogulitsira zovala pakati pa mzinda? Kutsatsa kwa SMS kumatha kulimbikitsa ogula omwe amadutsa sitolo yanu powatumizira ma code ochotsera.
Njirayi ndiyoyeneranso omvera achichepere, chifukwa ndikofunikira kukhala ndi foni yamakono (kapena foni yam'manja).
Chifukwa chiyani musankhe njira yotsatsira njira zambiri?
Kodi muyenera kusankha njira imodzi yolumikizirana ndi digito ndikunyalanyaza ina? Inde sichoncho.
Njira yamakanema ambiri ndiyofunikira kwambiri popatsa makasitomala chidziwitso chabwino kwambiri komanso kupanga ndalama. Izi zikutanthauza kugwiritsa ntchito njira zosiyanasiyana nthawi imodzi, kuphatikiza zochezera, kutsatsa, mafoni, ndi imelo.
Komabe, sikokwanira kuwaphatikiza. Sikuti kungopeza njira zosakanikirana bwino, komanso kuwongolera.
Ma social media, injini zosaka ndi imelo. Njira zoyankhulirana zapa digito ndizosatha. Komabe, aliyense wa iwo ali ndi makhalidwe ake. Kutengera omvera anu komanso zolinga zanu, ndikofunikira kupanga njira yanjira iliyonse. Mwanjira iyi, mutha kukulitsa luso la zoyesayesa zanu zotsatsa pa intaneti ndikupeza zotsatira zokhalitsa.
