Pangani njira yabwino yochezera anthu
M'dziko lamakono la digito, kutsatsa kwapa media ndi chida chofunikira cholimbikitsira bizinesi yanu, kulimbikitsa mtundu wanu komanso kucheza ndi makasitomala anu. Maphunzirowa akutsogolerani popanga a social media strategy yogwira mtima komanso yogwirizana ndi zomwe mukufuna, kuti mukwaniritse kupezeka kwanu pa intaneti ndikukopa chidwi cha omvera anu.
Choyamba, maphunzirowa adzakuthandizani kufotokozera zolinga zanu zotsatsa zapa media media potengera zosowa zanu ndi zomwe mukufuna. Muphunzira momwe mungadziwire zotsatira zomwe mukufuna kukwaniritsa, kaya ndikukulitsa chidziwitso cha mtundu wanu, kuchulukitsa kuchuluka kwa anthu pamasamba, kupanga otsogolera, kapena kuwongolera zomwe mumachita mdera lanu.
Kenako, muphunzira momwe mungasankhire malo ochezera abwino kwambiri pabizinesi yanu ndi omvera anu. Maphunzirowa adzakupatsani chithunzithunzi cha nsanja zazikuluzikulu, monga Facebook, Instagram, Twitter, LinkedIn ndi YouTube, komanso zomwe zili ndi ubwino wawo. Mudzapeza momwe mungasankhire mayendedwe omwe amagwirizana bwino gawo lanu la ntchito, chandamale chanu ndi zolinga zanu.
Maphunzirowa akuphunzitsaninso momwe mungapangire zofunikira komanso zokopa pamasamba anu ochezera. Mudzazindikira momwe mungapangire mauthenga omwe amadzutsa chidwi cha omvera anu, kwinaku mukulemekeza dzina lanu komanso kuwonetsa zomwe mumakonda. Muphunzira momwe mungasinthire zolemba zanu (mawu, zithunzi, makanema, ndi zina) kuti anthu amdera lanu azisamala komanso momwe mungasankhire zolemba zanu mosasintha komanso pafupipafupi.
Pomaliza, maphunzirowa akuwonetsani momwe mungaphatikizire njira yanu yapa media media ndi zomwe mumagulitsa komanso kulumikizana. Muphunzira momwe mungagwirizanitse kupezeka kwanu kwapa media media ndi tsamba lanu, zotsatsa zotsatsa, malonda anu kudzera pa imelo ndi PR yanu, kuti mupange chidziwitso chogwirizana komanso chogwirizana kwa makasitomala anu.
Konzani ndi kukhathamiritsa kupezeka kwanu pa intaneti
Njira yanu yapa social media ikakhazikika, ndikofunikira kuyang'anira ndikuwongolera kupezeka kwanu pa intaneti kuti mupindule nazo. Maphunzirowa akuphunzitsani momwe mungayang'anire ndikusintha zomwe mumachita pamasamba ochezera kuti mupititse patsogolo zotsatira zanu ndikukwaniritsa zomwe omvera anu amayembekezera.
Choyamba, muphunzira momwe mungagwiritsire ntchito zida zowongolera ma media kuti mukonzekere bwino, kufalitsa, ndikutsata zomwe muli. Maphunzirowa adzakudziwitsani za mayankho monga Hootsuite, Buffer ndi Sprout Social, omwe angakuthandizeni kusunga nthawi ndikusinthiratu ntchito zina, ndikukupatsani kusanthula mwatsatanetsatane momwe mumagwirira ntchito. Muphunziranso kugwiritsa ntchito zida zomwe zamangidwa papulatifomu iliyonse kuti muwone zotsatira zanu ndikusintha zochita zanu moyenera.
Kenako, maphunzirowa akuphunzitsani kufunika kokhala ndi anthu amdera lanu pazama media. Muphunzira momwe mungayankhire ndemanga ndi mauthenga mwachangu komanso moyenera, kulimbikitsa kuyanjana pakati pa anthu amdera lanu, ndikupanga mipata yomanga ubale wokhalitsa ndi makasitomala anu. Muphunziranso njira zothanirana ndi zovuta komanso zovuta za mbiri yapaintaneti.
Kuphatikiza apo, maphunzirowa akuwonetsani momwe mungakwaniritsire zomwe mwalemba kuti ziwonekere komanso kukhudzika pamasamba ochezera. Muphunzira kugwiritsa ntchito ma hashtag, mawu osakira ndi ma tag mwanzeru kuti muwonjezere kufikira kwa zomwe mumalemba komanso momwe mungasinthire zolemba zanu molingana ndi pulatifomu iliyonse kuti mukwaniritse bwino.
Pomaliza, maphunzirowa adzakuthandizani kuwunika ndikusintha mosalekeza njira yanu yapa media media potengera ndemanga za omvera anu komanso momwe msika ukuyendera. Muphunzira momwe mungasanthule ma data ndi ma key performance indicators (KPIs) kuti muzindikire mphamvu ndi zofooka za kupezeka kwanu pa intaneti ndikusintha njira yanu moyenerera.
Unikani ndi kuyesa zotsatira za zochita zanu
Kusanthula ndikuwunika zotsatira za zochita zanu pa malo ochezera a pa Intaneti ndikofunikira kuti muyese kupambana kwa njira yanu ndikuyisintha molingana ndi zosowa za bizinesi yanu. Maphunzirowa akuphunzitsani momwe mungasonkhanitsire, kusanthula ndi kumasulira zomwe zikugwirizana ndi momwe mukuchitira pa malo ochezera a pa Intaneti, kuti mupange zisankho mwanzeru ndikuwongolera njira zanu mosalekeza.
Choyamba, maphunzirowa akuwonetsani zizindikiro zazikulu zogwirira ntchito (KPIs) zomwe muyenera kutsatira kuti muwone momwe zochita zanu zikuyendera pamasamba ochezera. Ma KPI awa akuphatikizanso kuchuluka kwa otsatira, kuchuluka kwa zomwe akuchita, kufikira, zowonera, kudina, ndi kutembenuka. Muphunzira momwe mungasankhire ma KPI oyenera kwambiri pazolinga zanu ndikuwatsata pafupipafupi kuti muwone momwe mukupita.
Kenako, muphunzira momwe mungagwiritsire ntchito zida zowunikira ndi malipoti zamapulatifomu osiyanasiyana ochezera, komanso mayankho a chipani chachitatu monga Google Analytics ndi Socialbakers. Zida izi zimakupatsani mwayi wosonkhanitsa zambiri za momwe mumagwirira ntchito, kuzindikira zomwe zikuchitika ndi mwayi, ndikuyerekeza zotsatira zanu ndi zomwe mukupikisana nawo.
Maphunzirowa akuphunzitsaninso momwe mungasankhire deta kuti mupeze zidziwitso zothandiza ndikupanga zisankho zanzeru. Muphunzira momwe mungadziwire zolemba zomwe zikuyenda bwino, kuzindikira zomwe zimakhudza zomwe omvera anu akutenga ndikusintha zomwe mwalemba moyenerera. Kuphatikiza apo, mupeza momwe mungagawire ndikuwongolera omvera anu kuti asinthe kulumikizana kwanu ndikusintha kufunikira kwa mauthenga anu.
Pomaliza, maphunzirowa akuwonetsani momwe mungawunikire momwe zochita zanu zimakhudzira malo ochezera a pa Intaneti pazolinga zanu zamabizinesi komanso kubwerera kwanu pazachuma (ROI). Muphunzira momwe mungayesere kuchita bwino kwamakampeni anu otsatsa, kuyerekezera mtengo wopeza makasitomala atsopano ndikuzindikira zomwe zimapanga ROI yabwino kwambiri.
Mwachidule, maphunzirowa amakupatsani mwayi wowunikira ndikuwunika zotsatira za zomwe mwachita pa malo ochezera a pa Intaneti kuti mupititse patsogolo luso lanu ndikukulitsa kupezeka kwanu pa intaneti. lembetsani tsopano kuti mudziwe maluso ofunikira kuti muwunikire momwe mumagwirira ntchito pazama TV ndikupititsa patsogolo bizinesi yanu.
