I-Webmarketing isiyalo esikhulayo esinikeza amathuba amaningi kulabo abafuna ukuqala ukukhangisa nokumaketha imikhiqizo namasevisi ku-inthanethi. Uma unentshisekelo ku- Ukuthengisa ngewebhu futhi ufuna ukufunda okwengeziwe, qaphela ukuthi izifundo eziningi zokuqeqesha zamahhala ziyatholakala. Kulesi sihloko, sizobheka izinzuzo zalezi zifundo zokuqeqesha zamahhala kanye nezindlela ezahlukene zokumaketha iwebhu ezingakufundisa zona.
Izinzuzo zokuqeqeshwa kwamahhala
Izifundo zamahhala zokuqeqesha ukumaketha ku-inthanethi ziyindlela enhle yokufunda okwengeziwe ngalo mkhakha futhi ujwayelane namasu namathuluzi asetshenziswa kakhulu. Ziyasebenza futhi kulabo abangenaso isikhathi noma izindlela zokubhalisela ukuqeqeshwa okukhokhelwayo. Lokhu kuqeqeshwa kungakunikeza ulwazi olubalulekile futhi kukusize ukuthi uqalise ukumaketha ngewebhu.
Izindlela ezahlukene zokumaketha kuwebhu
I-Webmarketing ihlanganisa inqwaba yamasu namathuluzi angafundwa ngokuqeqeshwa kwamahhala. Izici eziyinhloko zokumaketha kwewebhu yi-SEO, ukumaketha kokuqukethwe, ukumaketha kwezokuxhumana, ukumaketha nge-imeyili, kanye nokumaketha okuhambisanayo. Lawa masu angafundwa wonke ngokuqeqeshwa kwamahhala, okungaba usizo kakhulu kulabo abafisa ukungena emhlabeni wokumaketha kwewebhu.
Amathuluzi okuthengisa ngewebhu
Ukuqeqeshwa kwamahhala kokumaketha ku-inthanethi kungakusiza futhi ukuthi ufunde ukusebenzisa amathuluzi nezindlela zakamuva. Lawa mathuluzi angafaka isofthiwe efana ne-Google Analytics, amathuluzi wokuzenzakalela njenge-Mailchimp, namathuluzi okudala okuqukethwe njenge-WordPress. Lawa mathuluzi angakusiza ukuthi uthuthukise isu lakho lokumaketha iwebhu futhi ufinyelele izethameli eziningi.
Isiphetho
Izifundo zamahhala zokuqeqesha ukumaketha ku-inthanethi ziyindlela enhle yokufunda okwengeziwe ngalo mkhakha futhi ujwayelane namasu namathuluzi asetshenziswa kakhulu. Ziwusizo kakhulu kulabo abangenaso isikhathi noma izindlela zokubhalisela ukuqeqeshwa okukhokhelwayo futhi zingakunikeza ulwazi olubalulekile ukuze uqalise ekukhangiseni ngewebhu. Bangaphinde bakusize ufunde ukusebenzisa amathuluzi namasu akamuva futhi uthuthukise isu lakho lokumaketha iwebhu.
