Isingeniso sokumaketha kwedijithali
Uma uzibuza ukuthi ungenza kanjani ukuqwashisa ngomkhiqizo, uhehe izivakashi eziningi kusayithi, uguqule kangcono amathuba okuba amakhasimende, futhi uwaguqule abe amanxusa, khona-ke ukumaketha kwedijithali kungokwakho. Kungenzeka ukuthi usuwazi amanye amagatsha okukhangisa ngedijithali, njengokukhangisa ku-inthanethi, i-SEO, ukuthumela i-imeyili, noma ngisho nokuphathwa komphakathi, kodwa maningi kakhulu amanye ongawathola. Ungakhathazeki uma igama elithi “digital marketing” lingacacile kuwe. Lesi sifundo sesethulo siqala phansi futhi sizokujwayela kancane kancane izindlela ezibalulekile nezindlela ezibalulekile zalo mkhakha othokozisayo.
Yakha isu elisebenzayo lokumaketha kwedijithali
Ekupheleni kwengxenye yokuqala yalesi sifundo, uzokwazi ukuchazela oqalayo ukuthi ukumaketha kwedijithali kumayelana nani. Engxenyeni yesibili, uzofunda ukuthi ungathuthukisa kanjani isu lokuthengisa lewebhu elisebenzayo futhi ulihlanganise ohlelweni lokumaketha. Ekugcineni, engxenyeni yesithathu, uma usuwazi kahle izinto eziyisisekelo, ngizokukhombisa ukuthi ungathuthukisa kanjani ukusebenza kwezenzo zakho zokumaketha iwebhu esigabeni ngasinye sobudlelwano bamakhasimende.
Nginesiqiniseko sokuthi, ekupheleni kwalesi sifundo, uzoba nolwazi namakhono adingekayo ukuze uqale kahle ukumaketha ngedijithali futhi uhlole amagatsha awo ahlukene. Ngenze konke okusemandleni ami ukwenza lesi sifundo sithakazelise futhi siphelele, ngakho-ke noma ngabe ungumuntu osaqalayo noma cha, ungangabazi: thatha lesi sifundo manje! Ngamakhono ozowathola, uzokwazi ukuqwashisa ngomkhiqizo, uhehe izivakashi eziningi kusayithi, uguqule kangcono amathuba okuba amakhasimende, futhi uwaguqule abe amanxusa athembekile.
Thuthukisa ukusebenza kwesu lakho lokumaketha kwedijithali
Ukumaketha kwedijithali kuye kwavela kakhulu eminyakeni yamuva nje futhi sekuphenduke ithuluzi elibalulekile ezinkampanini ezifuna ukuzithuthukisa futhi zifeze izinjongo zazo zebhizinisi. Ubuchwepheshe obusha bunikeze amathuba amasha kubakhangisi, okusho ukuthi amabhizinisi angakhomba izethameli zawo ngempumelelo kakhudlwana futhi alinganise imiphumela yemikhankaso yawo ngokunembe kakhudlwana. Ukumaketha kwedijithali nakho kunikeza inzuzo yokonga kakhulu kanye nemvelo, uma kuqhathaniswa nezindlela zendabuko zokumaketha. Okokugcina, ukumaketha kwedijithali kufinyeleleka kuwo wonke amabhizinisi, kungakhathaliseki ubukhulu noma isabelomali. Udinga nje ukwazi ukuthi ungahamba kanjani ngakho ukuze usebenzise ngokunenzuzo.
Wasebenzise ngokunenzuzo amathuba anikezwa ukumaketha okudijithali kwebhizinisi lakho
Kodwa-ke, ukuze uphumelele ekukhangiseni okudijithali, kubalulekile ukuhlala unolwazi lwakamuva ngamathrendi akamuva kanye nama-algorithms ashintshashintsha njalo. Kubalulekile futhi ukuqonda ukuthi abathengi baxhumana kanjani nemidiya ye-inthanethi, nokuthi bangakudala kanjani okuqukethwe okuhehayo okuheha izethameli. Ukumaketha kwedijithali kuyinhlanganisela yokusungula namasu, futhi izinkampani eziba nebhalansi phakathi kwalokhu kokubili yizona eziphumelela kakhulu. Ekugcineni, ukumaketha kwedijithali kuyithuba lokuthi amabhizinisi aqashelwe, akhe ubudlelwano obuhlala njalo nezithameli zawo, futhi afeze izinjongo zawo zebhizinisi. Uma ufuna ukuba ngomunye walabo abaphumelelayo, ungangabazi ukuthatha leli thuba.
Kafushane, ukumaketha kwedijithali kuyinkambu ehlala ivela enikeza amathuba amaningi kumabhizinisi. Kubalulekile ukuqonda amagatsha ahlukene wokumaketha kwedijithali, ukwazi ukuthi ungakha kanjani isu elisebenzayo futhi uhlale unolwazi lwakamuva ngamathrendi akamuva. Ukumaketha kwedijithali kuyinhlanganisela yokusungula namasu, futhi izinkampani ezithola ukulingana phakathi kwalokhu kokubili zizophumelela kakhulu. Uma ufuna ukugqama futhi ufeze izinjongo zebhizinisi lakho, ungangabazi ukuhlola amathuba amaningi anikezwa ukumaketha kwedijithali. Isikhathi sokuyisa ibhizinisi lakho ezingeni elilandelayo ngokumaketha kwedijithali.
