I-Webmarketing isiyalo esithuthuke ngesivinini esikhulu eminyakeni yamuva nje. Sekuyingxenye ebalulekile yanoma iyiphi Isu lokumaketha, ngakho-ke kubalulekile ukuqonda izinto eziyisisekelo zalo msebenzi. Ngenhlanhla, kunezinhlelo zokuqeqesha zamahhala ezihlinzekwa ngochwepheshe abanolwazi oluzokusiza ukuthi uthole ulwazi oludingekayo ukuze uphumelele ekukhangiseni ngewebhu. Kulesi sihloko, sizobheka izisekelo zokumaketha kwewebhu nokuthi ungakwenza kanjani thola ulwazi mahhala kulesi sizinda.
Okuyisisekelo Sokumaketha Kwe-inthanethi
Ukumaketha ngewebhu ukusetshenziswa kwamasu namathuluzi aku-inthanethi ukukhuthaza nokuthengisa imikhiqizo, izinsizakalo kanye nemikhiqizo. Kuhlanganisa imisebenzi efana nokukhangisa ku-inthanethi, ukumaketha nge-imeyili, ukumaketha kweselula, ukumaketha kwevidiyo, i-SEO, kanye nezinkundla zokuxhumana. Ukumaketha nge-inthanethi kuthuthuke kakhulu kule minyaka eyishumi edlule, futhi sekuyinto ebaluleke kakhulu emabhizinisini amaningi.
Ukuqeqeshwa kokumaketha okuku-inthanethi kwamahhala
Izindaba ezinhle ukuthi awudingi ukukhokha ukuze ufunde izisekelo zokumaketha kwewebhu. Kunezinsiza eziningi ze-inthanethi ezihlinzeka ngokuqeqeshwa kwamahhala. Ungathola izifundo zamahhala zevidiyo, izindatshana kanye nama-e-books azokusiza ukuthi uthole ulwazi oluyisisekelo futhi uzijwayeze ngamathuluzi ayinhloko nezindlela zokumaketha kwewebhu. Ukwengeza, abakhangisi bewebhu abaningi abanolwazi banikeza ukuqeqeshwa kwamahhala ngamabhulogi, amavidiyo, nama-webinars. Lezi zifundo zivame ukuba zifushane futhi kulula ukuzilandela, futhi zingakunikeza ukuqonda okuhle kwezisekelo zokumaketha kwewebhu.
Indlela Yokusebenzisa Okuyisisekelo Sokumaketha
Uma usuzuze ulwazi oluyisisekelo lokumaketha ngewebhu, ungaqala ukusebenzisa le migomo kwelakho ibhizinisi. Ungasebenzisa amasu okumaketha ku-inthanethi ukuze uthuthukise umkhiqizo wakho, umkhiqizo noma isevisi, futhi ungasebenzisa lolu lwazi ukuthuthukisa isu lakho lokumaketha. Kubalulekile ukuqaphela ukuthi ukumaketha ngewebhu kuyisiyalo esiguqukayo esihlala sivela ngakho-ke uzodinga ukuhlala unolwazi lwakamuva ngamathrendi nezindlela zakamuva.
Isiphetho
I-Webmarketing iyisiyalo esinikeza amathuba amaningi ezinkampanini. Ngenhlanhla, kunezinhlelo zokuqeqesha zamahhala ezizokusiza ufunde izisekelo futhi uqonde ukuthi ungayisebenzisa kanjani le migomo ebhizinisini lakho. Ngolwazi olulungile kanye nokuqonda okuphelele kokumaketha kwewebhu, ungathuthukisa ibhizinisi lakho futhi ufeze izinjongo zebhizinisi lakho.
