Sei kutanga email tsime kwakakosha?
Mubhizinesi, kunyora kwako kunogara kutarisana nedambudziko rakakura: kubata pfungwa dzemuverengi. Vagamuchiri vako, mamaneja akabatikana, vanofanirwa kuronga kuburikidza nehuwandu hweruzivo rwezuva nezuva. Result ? Vanongopa masekonzi mashoma akakosha kune yega yega meseji nyowani.
Sumo isina kusimba, yakagomara, isina kupihwa zvakanaka ... uye kusava nehanya kunovimbiswa! Zvakaipa, kunzwa kuneta izvo zvinokanganisa kunzwisisa kuzere kweshoko. Zvakwana kutaura, kutadza kwekunyora kunorwadza.
Sezvineiwo, sumo yakabudirira, ine simba inokutendera iwe kuti ungomutsa kufarira kwevakuru vako kana vaunoshanda navo. Sumo yakangwarira inoratidza hunyanzvi hwako uye kugona kwako kwemakodhi ekutaurirana kwebhizinesi.
Musungo wokudzivisa zvachose
Vanyori vebhizinesi vakawandisa vanoita chikanganiso chinouraya: kuenda mune zvakadzama kubva pamazwi ekutanga. Vachifunga kuti vari kuita chinhu chakanaka, vanobva vangosvetukira pamwoyo wenyaya yacho. Chikanganiso chinonyadzisa!
Iyi nzira ye "blah" inokurumidza kupera muverengi asati atombosvika pamwoyo wenyaya. Kubva pamashoko ekutanga, anotora, achinetswa neichi chisumo chinovhiringidza uye chisingafuridzi.
Zvakatoipa, rudzi urwu rwesumo runoshaya zvachose kufunga nezvenyaya dzemugamuchiri. Haisi kuratidza mabhenefiti chaiwo anogona kuwanikwa kubva pane zviri mushoko.
Iwo matatu emashiripiti ekusanganisa echisumo chinokwezva
Kuti ubudirire musumo dzako, mapros anokurudzira nzira ye-3-nhanho, isingamisikike yekuunza kutarisisa kwemuverengi uye kufarira:
"Hook" ine simba yekurova mutambi
Angave mashoko anokatyamadza, mubvunzo unodenha kana nhamba dzinokatyamadza… Tanga nechinhu chakasimba chinokwezva uye chinomutsa kuda kuziva kweanokubvunza.
Chirevo chakajeka uye chakananga
Mushure mekudzvanya kwekutanga, tevera nemutsara wakapfava uye wakananga kuisa hwaro hwechidzidzo chiripo. Muverengi anofanira kunzwisisa pakarepo zvichange zviri pamusoro, pasina kuda kufunga.
Mabhenefiti emugamuchiri
Nguva yekupedzisira yakakosha: tsanangura kuti sei zvirimo zvichimufadza, zvaanowana kuwana zvakananga kubva mazviri. Nharo dzako dze "benefits" dzine simba mukuita kuti vanhu vapinde mukuverenga.
Nzira yekuronga sei zvikamu zvitatu izvi?
Iyo yakajairika inokurudzirwa kutevedzana ndeyekutevera:
- Mutsara unokatyamadza kana mubvunzo unobata-bata sekuvhura
- Ramba uine 2-3 mitsetse yemamiriro ezvinhu edingindira
- Pedzisa nemitsara 2-3 inotsanangura mabhenefiti emuverengi
Nomuzvarirwo, unogona kugadzirisa zviyero zvinoenderana nerudzi rweshoko. Iyo hoko inogona kuve yakawanda kana kushoma inotsigirwa, iyo yemamiriro ekunze chikamu zvakanyanya kana zvishoma zvakapihwa.
Asi namatira kune iyi yakajairika chimiro "hook -> mamiriro -> mabhenefiti". Iyo inoumba yakanakisa tambo yakajairwa kusuma muviri wemeseji yako nekukanganisa.
Kutaura Mienzaniso Yesumo Dzinobatsira
Kuti uone zviri nani nzira yacho, hapana chinokunda mashoma ekongiri mifananidzo. Heano mamwe emhando dzesumo dzakabudirira:
Muenzaniso email pakati pevanoshanda navo:
“Kujekesa kudiki kunogona kukuchengetedza 25% pabhajeti yako inotevera yezvekufambiswa kwemashoko... Mumavhiki mashoma apfuura, bazi redu rakaona nzira itsva, kunyanya ine pundutso yekutsigira mari. Nekuishandisa kubva mugore rinotevera rezvemari, unoderedza zvakanyanya mari yako uchiri kuoneka.”
Muenzaniso wekupa rondedzero kune maneja:
"Zvazvino zvino zvinosimbisa kuti kutanga kwachinja kuita budiriro yekutengeserana chaiyo. Mumwedzi miviri chete, chikamu chedu chemusika muhofisi otomatiki chikamu chasvetuka nemapoinzi manomwe! Muchidimbu, chirevo ichi chinoongorora zvinhu zvakakosha zvekuita uku, asiwo nzvimbo dzekuronga kuti dzienderere mberi ichi chinovimbisa chakasimba. "
Nekushandisa aya mabikirwo anoshanda, zvinyorwa zvako zveunyanzvi ichawana simba kubva mumashoko ekutanga. Bata muverengi wako, mutsa kufarira kwavo… uye zvimwe zvinozotevera zvoga!
