Phucula amaphepha akho okuthengisa kunye namazinga okuguqulwa ngovavanyo lwe-A / B!
Ukuba ungumnikazi wewebhusayithi, mhlawumbi ujonge ukuphucula izinga lakho lokuguqulwa. Kule nto, kubalulekile ukuqonda ukuziphatha kweendwendwe zakho kwaye uchonge izinto ezibaqhubela esenzweni. Uvavanyo lwe-A/B yindlela elula nesebenzayo yokwenza oku. Ndiyabulela kuloo nto Google Lungisa uqeqesho olucacileyo, uya kufunda ukwenza umahluko wephepha kwaye utolike iziphumo zemifuniselo ukumisela ukuba loluphi olwahluko olusebenzayo ekuguquleni abaphulaphuli bakho.
Lusebenza njani uvavanyo lwe-A/B?
Uvavanyo lwe-A / B lukuvumela ukuba uvavanye iinguqulelo ezimbini zephepha elifanayo, i-original kunye nentlukwano eyahlukileyo kwelinye okanye amanqaku amaninzi (umbala weqhosha, umbhalo, uyilo, njl.). Ezi nguqulelo zimbini ke ngoko zifakwa kukhuphiswano lokumisela ukuba yeyiphi eyona isebenzayo ekuphumezeni injongo yoguqulo ekujoliswe kuyo. Olu qeqesho luya kukuvumela ukuba uqonde iziseko zovavanyo lwe-A / B kunye nendlela yokuyisebenzisa kwiwebhusayithi yakho.
Kutheni usenza iimvavanyo zakho ze-A/B nge-Google Optimize?
Google ulungiselele simahla kwaye kulula ukuyisebenzisa isixhobo sokuvavanya i-A/B esidibanisa ngokungenamthungo kunye nezinye izixhobo zokuhlalutya zeGoogle ezifana neGoogle Analytics kunye noMphathi weTag kaGoogle. Ngokungafaniyo neentengiso ze-Facebook okanye ii-Adwords, ezikuvumela ukuba uvavanye inkqubo yokufumana abaphulaphuli, i-Google Optimize ikuvumela ukuba uvavanye ukuziphatha kwabasebenzisi bakho xa befika kwindawo yakho, apho inyathelo lokugqibela lokuguqulwa kokuva kwenzeka. Olu qeqesho luya kukubonisa indlela yokusebenzisa iGoogle Optimize ukuphucula ukusebenza kwewebhusayithi yakho.
Ngokuthatha olu qeqesho lucacileyo lukaGoogle, uya kuba nakho ukwenza umahluko wephepha, uwathelekise kwaye unyuse izinga lokuguqulwa kwakho. Ingaba ungumphathi wentengiso yewebhu, umyili we-UX, umphathi wonxibelelwano lwewebhu, umkopishi okanye unomdla nje, olu qeqesho luya kukuvumela ukuba wenze izigqibo zokuhlela kunye nobugcisa obusekelwe kwidatha yamava e-A / B kwaye kungekhona kwizimvo. Sukulinda kwakhona ukuphucula amaphepha akho entengiso kunye namazinga akho okuguqula ngovavanyo lwe-A/B!
