Olu qeqesho lunika intshayelelo kulawulo lweqhinga. Xa inkampani inqwenela ukuphuhlisa, ibeka isicwangciso esiya kuyikhokela kwixesha elide. Ngaphambi kwenkcazo yesicwangciso sayo, inkampani kufuneka iqhube uxilongo ukuze ihlalutye ngcono izinto ezingqongileyo zangaphakathi nangaphandle.
Ukwenza olu hlalutyo, kuyimfuneko ukucinga ngezinto ezibalulekileyo zemisebenzi yayo: ishishini eliphambili, abathengi, imisebenzi, abakhuphisana nabo, njl. Ezi zinto zibonelela ngesakhelo apho ukuxilongwa kobuchule kuhambelana.
Olu qeqesho lunikeza wena, ngokusekelwe kumsebenzi weqhinga unjingalwazi uMichael Porter, ukuba ufunde izixhobo ezahlukeneyo ukuphumeza ukuxilongwa kweqhinga lenkampani. Ukongeza, ikhosi ibonelela ngezicwangciso ezisebenzayo zokufuna ulwazi ngokutyhala kunye nendlela yokutsala…
