Izimfihlakalo zokuncenga
Ingabe kungenzeka ukunqamula inkimbinkimbi eyinkimbinkimbi yokusebenzisana kwabantu ngokuzethemba? Incwadi ethi “Influence and Manipulation: The Techniques of Persuasion” kaRobert B. Cialdini inikeza impendulo ekhanyayo kulo mbuzo. U-Cialdini, isazi sokusebenza kwengqondo esaziwayo, wembula emsebenzini wakhe ubuqili bokukholisa kanye nendlela ezilungisa ngayo izimpilo zethu zansuku zonke.
Encwadini yakhe, uCialdini uveza ukusebenza kwangaphakathi kokukholisa. Akuwona nje umbuzo wokuqonda ukuthi abanye bangasithonya kanjani, kodwa futhi nokuqonda ukuthi thina singabathonya kanjani abanye ngokuphumelelayo. Umbhali uveza izimiso eziyisithupha ezibalulekile zokukholisa okuthi, uma sezikwazile, zingaguqula kakhulu indlela esisebenzisana ngayo nabanye.
Enye yalezi zimiso ukubuyiselana. Sivame ukufuna ukubuyisela umusa lapho sinikezwa. Kuyisici esigxile kakhulu esimweni sethu senhlalo. Umbhali uchaza ukuthi lokhu kuqonda kungasetshenziselwa izinhloso ezakhayo, njengokuqinisa ubudlelwano bomphakathi, noma ukwenza izinto ezikhohlisayo, njengokuphoqa umuntu ukuthi enze into abengeke ayenze. Ezinye izimiso, njengokuzibophezela nokungaguquguquki, igunya, ukutholakala okungavamile, wonke amathuluzi anamandla avulwa u-Caldini futhi awachaze ngokuningiliziwe.
Le ncwadi ayiyona nje ikhithi yamathuluzi yokuba uchwepheshe bokukhohlisa. Ngokuphambene nalokho, ngokuchaza amasu okukholisa, i-Cialdini isisiza ukuba sibe abathengi abanolwazi, bazi kabanzi ngemizamo yokukhohlisa esizungezile nsuku zonke. Ngale ndlela, "Ukuthonya Nokukhohlisa" kungaba ikhampasi ebaluleke kakhulu yokuzulazula emgwaqeni wokusebenzelana komphakathi.
Ukubaluleka kokuqaphela ithonya
Incwadi ethi “Influence and Manipulation: The Techniques of Persuasion” kaRobert B. Cialdini iqokomisa izinga esiyikho sonke, ngokwezinga elithile noma elinye, ngaphansi kwethonya labanye. Kodwa umgomo awukona ukufaka ukwesaba noma ukudideka. Kunalokho, le ncwadi isimema ekuqwashiseni okunempilo.
I-Cialdini isinika ukucwiliswa ezindleleni ezicashile zethonya, amandla angabonakali anquma izinqumo zethu zansuku zonke, ngokuvamile ngaphandle kokuqaphela kwethu. Ngokwesibonelo, kungani kunzima kangaka ukwenqaba isicelo lapho siphiwe isipho esincane kusengaphambili? Kungani sithambekele ngokwengeziwe ekulandeleni iseluleko somuntu ogqoke iyunifomu? Le ncwadi ihlakaza lezi zinqubo zengqondo, isisiza ukuba siqonde futhi sibikezele ukusabela kwethu.
Kubalulekile ukuqaphela ukuthi i-Cialdini ayivezi lezi zindlela zokukholisa njengobubi ngokwemvelo noma obukhohlisayo. Kunalokho, kusishukumisela ukuba siqaphele ukuba khona kwazo namandla azo. Ngokuqonda izisekelo zethonya, singazivikela kangcono kulabo abangafuna ukuzisebenzisa kabi, kodwa futhi sizisebenzise ngokwezimiso zokuziphatha kanye nangokwakhayo ngokwethu.
Ekugcineni, "Ithonya Nokukhohlisa" kubalulekile ukufunda kunoma ubani ofuna ukuzulazula ezinkingeni zempilo yomphakathi ngokuzethemba okukhulu nokuqonda. Ngenxa yolwazi olujulile esinikezwa u-Cialdini, singakwazi ukulawula izinqumo zethu futhi singabi lula ukukhohliswa ngaphandle kokwazi.
Izimiso eziyisithupha zokuncenga
U-Cialdini, ngokuhlola kwakhe kabanzi umhlaba wethonya, ukwazile ukuhlonza izimiso eziyisithupha zokukholisa akholelwa ukuthi zisebenza emhlabeni wonke. Le migomo ayipheleli engqikithini ethile noma esikweni elithile, kodwa yeqa imingcele nezigaba ezahlukene zomphakathi.
- Ukuvumelana : Abantu bavame ukufuna ukubuyisela umusa lapho bewuthola. Lokhu kuchaza ukuthi kungani sinenkinga yokwenqaba isicelo ngemva kokuthola isipho.
- Ukuzibophezela nokungaguquguquki : Uma sizibophezele kokuthile, sivame ukulangazelela ukuhlala sihambisana nalokho kuzibophezela.
- Ubufakazi bomphakathi : Maningi amathuba okuthi sizibandakanye ekuziphatheni uma sibona abanye abantu bekwenza.
- Igunya : Sithambekele ekulaleleni izikhulu, ngisho nalapho izimfuno zabo zingase zingqubuzane nezinkolelo zethu.
- Ukuzwelana : Amathuba amaningi okuthi sithonywe abantu esibathandayo noma esihlobana nabo.
- URareté : Izimpahla namasevisi abonakala ebaluleke kakhulu uma engatholakali kancane.
Lezi zimiso, nakuba zilula ngaphandle, zingaba namandla kakhulu uma zisetshenziswa ngokucophelela. U-Cialdini uveza ngokuphindaphindiwe ukuthi la mathuluzi okukholisa angasetshenziswa kokubili okuhle nokubi. Zingasetshenziselwa ukuqinisa ubuhlobo obuhle, ukuthuthukisa izimbangela ezifanele, nokusiza abanye ukuba benze izinqumo ezizuzisayo. Kodwa-ke, zingasetshenziswa futhi ukukhohlisa abantu ukuthi benze izinto eziphikisana nezithakazelo zabo.
Ekugcineni, ukwazi lezi zimiso eziyisithupha kuyinkemba esika nhlangothi zombili. Kubalulekile ukuzisebenzisa ngokuqonda nangomthwalo wemfanelo.
Ukuze uthole ukuqonda okujulile kwalezi zimiso, ngikumema ukuthi ulalele ividiyo engezansi, ekunikeza ukufundwa okuphelele kwencwadi kaCaldini ethi, “Influence and Manipulation”. Khumbula, akukho okungathatha indawo yokufunda ngokucophelela!
Ukuthuthukisa amakhono akho athambile kuyisinyathelo esibalulekile, kodwa ungakhohlwa ukuthi ukuvikela impilo yakho yomuntu siqu kubaluleke kakhulu. Thola ukuthi ungakwenza kanjani ngokufunda lesi sihloko Somsebenzi we-Google.
