Yakha isu elisebenzayo lenkundla yezokuxhumana
Ezweni lanamuhla ledijithali, ukumaketha kwenkundla yezokuxhumana kuyithuluzi elibalulekile lokuthuthukisa ibhizinisi lakho, ukuqinisa umkhiqizo wakho nokuxhumana namakhasimende akho. Lokhu kuqeqeshwa kuzokuqondisa ekuthuthukiseni a isu lezokuxhumana isebenza kahle futhi ijwayelane nezinjongo zakho, ukuze wandise ubukhona bakho ku-inthanethi futhi uhehe ukunaka kwezithameli zakho ozihlosile.
Okokuqala, lokhu kuqeqeshwa kuzokusiza ukuthi uchaze imigomo yakho yokumaketha yenkundla yezokuxhumana ngokusekelwe ezidingweni zakho kanye nezifiso zakho. Uzofunda ukuthi unganquma kanjani imiphumela ofuna ukuyizuza, noma ngabe ukukhulisa ukuqwashisa ngomkhiqizo wakho, ukwandisa ithrafikhi yewebhusayithi, ukukhiqiza umkhondo, noma ukuthuthukisa ukusebenzelana kwakho nomphakathi. .
Okulandelayo, uzofunda ukuthi ungakhetha kanjani izinkundla zokuxhumana ezifanele kakhulu zebhizinisi lakho nezethameli zakho. Lokhu kuqeqeshwa kuzokunikeza isifinyezo sezinkundla eziyinhloko, njenge-Facebook, Instagram, Twitter, LinkedIn kanye ne-YouTube, kanye nokucaciswa kwazo kanye nezinzuzo zazo. Uzothola ukuthi ungakhetha kanjani iziteshi ezifanelana kangcono umkhakha wakho womsebenzi, inhloso yakho kanye nezinjongo zakho.
Lokhu kuqeqeshwa kuzokufundisa nokuthi ungakha kanjani okuqukethwe okufanelekile nokuhehayo kwamanethiwekhi wakho wokuxhumana nomphakathi. Uzothola ukuthi ungayiklama kanjani imilayezo evusa isithakazelo sababukeli bakho, kuyilapho uhlonipha ubunikazi bomkhiqizo wakho futhi udlulisa amanani akho. Uzofunda ukuthi ungashintsha kanjani amafomethi wokuqukethwe (umbhalo, izithombe, amavidiyo, njll.) ukuze ugcine ukunaka komphakathi wakho kanye nendlela yokuhlela okuthunyelwe kwakho ngokungaguquki futhi njalo.
Okokugcina, lokhu kuqeqeshwa kuzokukhombisa ukuthi ungahlanganisa kanjani isu lakho lenkundla yezokuxhumana nezinye izenzo zakho zokumaketha nezokuxhumana. Uzofunda ukuvumelanisa ubukhona bakho benkundla yezokuxhumana newebhusayithi yakho, imikhankaso yokukhangisa, ukumaketha kwakho nge-imeyili kanye ne-PR yakho, ukuze udale okuhlangenwe nakho okuhlangene nokuhlangene kwamakhasimende akho.
Phatha futhi uthuthukise ubukhona bakho ku-inthanethi
Uma isu lakho lenkundla yezokuxhumana selisebenza, kubalulekile ukuphatha nokwandisa ubukhona bakho ku-inthanethi ukuze uthole okuningi kukho. Lokhu kuqeqeshwa kuzokufundisa ukuthi ungaqapha futhi ulungise kanjani imisebenzi yakho ezinkundleni zokuxhumana ukuze uthuthukise njalo imiphumela yakho futhi uhlangabezane nokulindelwe yizithameli zakho.
Okokuqala, uzofunda ukusebenzisa amathuluzi okuphatha ezokuxhumana ukuze uhlele ngempumelelo, ushicilele, futhi ulandelele okuqukethwe kwakho. Lokhu kuqeqeshwa kuzokwethula izixazululo ezifana ne-Hootsuite, Buffer kanye ne-Sprout Social, ezizokusiza ukuthi wonge isikhathi futhi wenze imisebenzi ethile ngokuzenzakalelayo, kuyilapho ikunikeza ukuhlaziya okuningiliziwe kokusebenza kwakho. Uzofunda nokuthi ungasebenzisa kanjani izici ezakhelwe ngaphakathi zenkundla ngayinye ukuze ugade imiphumela yakho futhi ulungise izenzo zakho ngokufanele.
Okulandelayo, lokhu kuqeqeshwa kuzokufundisa ukubaluleka kokuxhumana nomphakathi wakho ezinkundleni zokuxhumana. Uzofunda ukuthi ungaphendula kanjani kumazwana nemilayezo ngokushesha nangendlela efanele, ukhuthaze ukusebenzelana phakathi kwamalungu omphakathi wakho, futhi udale amathuba okwakha ubudlelwano obuhlala njalo namakhasimende akho. Uzofunda namasu okusingatha izimo ezinzima kanye nezinkinga zesithunzi se-inthanethi.
Ngaphezu kwalokho, lolu qeqesho luzokukhombisa ukuthi ungakuthuthukisa kanjani okuqukethwe kwakho ukuze uthuthukise ukubonakala kwakho nomthelela ezinkundleni zokuxhumana. Uzofunda ukusebenzisa ama-hashtag, amagama angukhiye namathegi ngendlela ehlelekile ukuze ukhuphule ukufinyelela kokuthunyelwe kwakho nokuthi ungakuhlela kanjani okuthunyelwe kwakho kuhambisane nemininingwane yeplathifomu ngayinye ukuze ukwandise ukusebenza kwabo ngempumelelo.
Okokugcina, lokhu kuqeqeshwa kuzokusiza ukuthi uhlole futhi uqhubeke uthuthukisa isu lakho lenkundla yezokuxhumana ngokusekelwe kumpendulo evela kuzithameli zakho kanye nentuthuko yemakethe. Uzofunda indlela yokuhlaziya idatha kanye nezinkomba zokusebenza eziyinhloko (ama-KPI) ukuze ubone amandla nobuthakathaka bokuba khona kwakho ku-inthanethi futhi ulungise isu lakho ngokufanele.
Hlaziya futhi uhlole imiphumela yezenzo zakho
Ukuhlaziya nokuhlola imiphumela yezenzo zakho ezinkundleni zokuxhumana kubalulekile ukukala impumelelo yesu lakho futhi ulilungise ngokwezidingo zebhizinisi lakho. Lokhu kuqeqeshwa kuzokufundisa ukuthi ungaqoqa, uhlaziye futhi uhumushe kanjani idatha ephathelene nokusebenza kwakho ezinkundleni zokuxhumana, ukuze wenze izinqumo ezinolwazi futhi uthuthukise isu lakho ngokuqhubekayo.
Okokuqala, lokhu kuqeqeshwa kuzokwethula izinkomba zokusebenza eziyinhloko (ama-KPI) okufanele uzilandele ukuze ulinganise ukuphumelela kwezenzo zakho ezinkundleni zokuxhumana. Lawa ma-KPI afaka inombolo yabalandeli, izinga lokuzibandakanya, ukufinyelela, okuvelayo, ukuchofoza, nokuguqulwa. Uzofunda ukuthi ungakhetha kanjani ama-KPI afaneleka kakhulu ezinjongo zakho futhi uwalandelele njalo ukuze uhlole ukuqhubeka kwakho.
Ngemuva kwalokho, uzofunda ukusebenzisa amathuluzi okuhlaziya nawokubika ezinkundla zokuxhumana ezahlukahlukene, kanye nezixazululo zezinkampani zangaphandle ezifana ne-Google Analytics kanye ne-Socialbakers. Lawa mathuluzi ikuvumela ukuthi uqoqe idatha enemininingwane yokusebenza kwakho, uhlonze izitayela namathuba, futhi uqhathanise imiphumela yakho neyalabo oqhudelana nabo.
Lokhu kuqeqeshwa kuzokufundisa nendlela yokuhlaziya idatha ukuze uthole imininingwane ewusizo futhi wenze izinqumo ezinolwazi. Uzofunda ukuthi ungathola kanjani okuthunyelwe okusebenza kahle kakhulu, uhlonze izici ezithonya ukusebenzelana kwezithameli zakho futhi ulungise okuqukethwe kwakho ngokufanele. Ngaphezu kwalokho, uzothola ukuthi ungahlukanisa kanjani futhi uqondise izethameli zakho ukuze wenze ukuxhumana kwakho kube ngokwakho futhi uthuthukise ukuhlobana kwemiyalezo yakho.
Okokugcina, lokhu kuqeqeshwa kuzokukhombisa ukuthi ungawuhlola kanjani umthelela wezenzo zakho ezinkundleni zokuxhumana ezinhlosweni zebhizinisi lakho kanye nembuyiselo yakho ekutshalweni kwezimali (ROI). Uzofunda ukukala ukusebenza kahle kwemikhankaso yakho yokukhangisa, ukulinganisa izindleko zokuthola amakhasimende amasha futhi unqume izenzo ezikhiqiza i-ROI ehamba phambili.
Kafushane, lokhu kuqeqeshwa kuzokuvumela ukuthi uhlaziye futhi uhlole imiphumela yezenzo zakho ezinkundleni zokuxhumana ukuze uthuthukise ngokuqhubekayo isu lakho futhi wandise ukuba khona kwakho ku-inthanethi. bhalisa manje ukuze ukwazi amakhono adingekayo ukuze uhlole ukusebenza kwakho kwenkundla yezokuxhumana futhi uqhubekisele phambili ibhizinisi lakho ezingeni eliphakeme.
