Ukwaneliseka kwekhasimende kumelela ukwahlulela kwekhasimende okuthile ngomkhiqizo noma isevisi, ngakho siqhathanisa okulindelwe yikhasimende kanye nokusebenza kwesevisi kwangempela. Abanye babheka ukwaneliseka kwamakhasimende “njengomuzwa wemvelo (omuhle noma omubi) ovela ngemva kokuthenga”. Ngemuva kwemicimbi, izinkampani zinganikeza imibuzo ehloselwe ukuhlonza izinga lokwaneliseka kwamakhasimende.
Yiziphi izici eziyinhloko zohlu lwemibuzo lokwaneliseka ngemva komcimbi?
Izici eziyinhloko zohlu lwemibuzo lokwaneliseka kwangemva komcimbi ziwela ezigabeni ezintathu ezinkulu:
- umbono omuhle wekhasimende ngemuva kokuthenga: ikhwalithi yomkhiqizo noma isevisi ihambisana nokulindelwe yikhasimende, kulokhu, ikhasimende lizizwa likhululekile futhi lanelisekile futhi linquma - ezimweni eziningi - ukubuyela kuwe ekuthengeni okuzayo. Impendulo kuhlu lwemibuzo ikakhulukazi ilungile;
- umbono ongemuhle wekhasimende ngemva kokuthenga: ikhwalithi yomkhiqizo noma isevisi ingaphansi kwezinga elilindelwe (ukungahambisani kahle), okusho ukuthi ukusebenza akuhlangabezani nokulindelwe yikhasimende, lokhu kudumazeka kubangela izimpendulo ezingezinhle kuhlu lwemibuzo futhi ikhasimende lingahamba. inhlangano yakho;
- umbono owaneliseke kakhulu wekhasimende ngemva kokuthenga: ikhwalithi yomkhiqizo noma isevisi iphakeme kunalokho obekulindelwe (ukulingana okuhle), ikhasimende ihlala ihlobene eduze nenhlangano yakhon futhi impendulo yohlu lwemibuzo ivuma kuwo wonke amaphuzu.
Uzithola kanjani izimpendulo ezinhle kuhlu lwemibuzo lokwaneliseka kwangemva komcimbi?
Abanikazi bezinhlangano namabhizinisi kufanele baqaphele ukuthi izikhangiso ezihambisana nehaba zingase zilimaze umkhiqizo noma isevisi eziyinikezayo, lezo zikhangiso zingase ukwandisa kakhulu ukulindela kwamakhasimende, kuzoba nzima-ke ukumnelisa.
Ngakho-ke, isikhangiso kufanele sithathe izici ezithile zomkhiqizo noma isevisi futhi sishiye ezinye izici ukuze zimangaze ikhasimende.
Ucwaningo luye lwabonisa lokhoikhasimende elanelisekile ikhuluma ngokwaneliseka kwakhe kubantu abathathu ababaziyo, kuyilapho ikhasimende elinganelisekile likhuluma ngokunganeliseki kwalo ngomkhiqizo noma isevisi kubantu abangaphezu kwamashumi amabili. Akungabazeki ukuthi ubucayi bomthelela omubi wokukhuluma ngenhlangano nemikhiqizo yayo.
Ngakho-ke kuyadingeka kala izinga lokwaneliseka kwamakhasimende ukuze inhlangano ikwazi ukuhlonza amaphutha emkhiqizweni noma kusevisi futhi ithole ukuthi iqembu eliqondiwe lihlomule yini kumkhiqizo noma isevisi enikeziwe ngendlela eqinisekisa ubudlelwano babo obuqhubekayo nenkampani.
Uhlu lwemibuzo lukuvumela ukuthi wazi kangcono amakhasimende
Okuwukuphela kwendlela yokwenza ibhizinisi liqhubeke ukuzama yazi amakhasimende eduze, ukuze bahlonze izifiso zabo eduze futhi bagweme noma yini engabaphazamisa, kufanele bakhuthazwe ukuba baveze imibono yabo ngemikhiqizo namasevisi abanikezwa wona, inqobo nje uma le mibono nemibono isetshenziselwa ukwazisa impumelelo yenhlangano futhi zama ukunqoba izithiyo ohlangabezane nazo.
Yiziphi izindlela zokulinganisa izinga lokwaneliseka kwamakhasimende?
Ukuze alinganise izinga lokwaneliseka kwamakhasimende, uProfesa Scott Smith uhlongoza isikali esakhiwe izingxenye ezine. Okokuqala, kunekhwalithi ecatshangwayo engalinganiswa ngokuphakamisa uhlu lwemibuzo oluncane oluqondiswe kumakhasimende oluhlanganisa umbuzo mayelana nokwazisa kwawo izinga lekhwalithi yomkhiqizo noma isevisi ngemva kokuthenga (ikhwalithi ecatshangelwayo), ngokusebenzisa izimpendulo ezimaphakathi zesampula eliqondiwe, kuyacaca ukuthi ikhwalithi ecatshangwayo iphansi noma ingaphezulu kwekhwalithi abebeyilindele. Le mpendulo ivumela inkampani ukuthi yenze izinqumo ezinkulu.
Bese, sithola inhloso yokuthenga kabusha engalinganiswa ngokubuza ikhasimende, isibonelo: ingabe uhlose ukuphinda uthenge lo mkhiqizo?
Kukhona nokwaneliseka kwekhasimende ngomkhiqizo noma isevisi enikeziwe: lesi sici sithathwa njengenye yezindlela ezingcono kakhulu zokulinganisa ukuthi amakhasimende awuthanda noma angawuthandi kangakanani umkhiqizo othile, inqubo yenzeka ngokusungula imibuzo mayelana nesici somkhiqizo othile.
Okokugcina, kufanele sikhulume ngokwethembeka kwamakhasimende. Le nto ingalinganiswa ngokubuza ikhasimende: Ungancoma abangani bakho ukuthi bathenge lo mkhiqizo noma isevisi?
