Ukumaketha ngewebhu kuyisiyalo esikhula ngokubaluleka minyaka yonke. Izinkampani ziyisebenzisela ukuxhumana nokuthuthukisa imikhiqizo namasevisi azo, kanye nokuthola amakhasimende amasha. Ukuze uthole okuningi kokumaketha kwewebhu, kubalulekile ukujwayela imiqondo eyinhloko namathuluzi akwenza. Ngenhlanhla, abaningi ukuqeqeshwa kwamahhala ayatholakala futhi angasiza ochwepheshe bathole amakhono adingekayo ukuze bahlale bencintisana.
Kuyini ukumaketha kwewebhu?
I-Webmarketing iwuhlobo lokumaketha olusebenzisa ubuchwepheshe be-inthanethi ukukhuthaza umkhiqizo noma isevisi. Kubandakanya ukusebenzisa amasu afana ne-SEO, ukukhangisa ku-inthanethi, ukumaketha kwenkundla yezokuxhumana, kanye nokumaketha nge-imeyili ukuze ubambe ukunaka kwamakhasimende nokubaheha ukuthi bathenge. Kuyisiyalo esivumelana nezimo kakhulu njengoba amasu asetshenziswayo angajwayelaniswa nenhlobonhlobo yezimboni nesabelomali.
Izinzuzo zokuqeqeshwa kwamahhala
Ukuqeqeshwa kwamahhala kunikeza ochwepheshe ithuba lokufunda ukumaketha ngewebhu ngaphandle kokutshala izimali ezinkulu. Kunenhlobonhlobo yokuqeqeshwa etholakalayo, kusukela ezifundweni eziku-inthanethi kuya ezifundweni ezibukhoma nama-webinars. Lezi zifundo zokuqeqesha ngokuvamile ziholwa ochwepheshe bokumaketha kuwebhu ababelana ngolwazi nolwazi lwabo nabafundi. Bayithuba elihle kakhulu lokuthola amakhono asebenzayo kanye nolwazi lwethiyori emiqondweni esemqoka namathuluzi wokumaketha kwewebhu.
Ungakutholaphi ukuqeqeshwa kwamahhala
Kunezinsiza eziningi eziku-inthanethi ezinikeza ukuqeqeshwa kwamahhala kokumaketha ku-inthanethi. Amanyuvesi, izikhungo zokuqeqesha kanye nezinhlangano ezingochwepheshe zivame ukunikeza izifundo eziku-inthanethi nama-webinars. Izinkundla zokufunda eziku-inthanethi, njenge-Coursera, i-EdX, ne-Udemy, nazo zinikeza ukuqeqeshwa kwamahhala. Ukwengeza, amabhizinisi nama-ejensi wokumaketha anganikela ngoqeqesho lwawo lwamahhala ukuze aphromothe imikhiqizo noma amasevisi awo.
Isiphetho
Ukumaketha nge-inthanethi kuyisiyalo esiguqukayo nesihlala sivela. Ukuze uhlale phezu kwamathrendi, kubalulekile ukuqeqesha futhi uthole amakhono adingekayo ukuze uphumelele. Ngenhlanhla, kunenqwaba yezifundo zokuqeqeshwa zamahhala ezingasiza ochwepheshe bathole ulwazi namakhono adingekayo ukuze bahlale bencintisana futhi bathuthuke emisebenzini yabo.
