Lesi sifundo, esithuthukiswe nguJustin Seeley futhi saguqulelwa wena nguPierre Ruiz, sihlose ukuvala igebe phakathi kwethiyori nokwenza uma kuziwa ekudaleni izinto zokuxhumana ngokuphrinta. Lokhu kuqeqeshwa kwevidiyo kwamahhala kungokwanoma ngubani ofuna ukufunda ukuthi angakha kanjani amadokhumenti amahle futhi afinyelele izinjongo zabo zokuxhumana. Abafundi bazoqale baziswe ngamathuluzi okusebenza bese kuba nemiqondo efana nokuklama kwezithombe, ukuthayipha, umbala kanye nezidingo zamaklayenti. Bazobe sebefunda ukusebenzisa izinhlelo zekhompyutha ezidumile ezifana ne-Photoshop, Illustrator ne-InDesign. Ekupheleni kwesifundo, uzoba nawo wonke amakhono ayisisekelo adingekayo ukuze udale, uhlele futhi ushicilele yonke imibono yakho.
Ukuklama kwezithombe nokuphrinta
Izincwajana zezentengiso
Umkhiqizo ojwayelekile wokuklanywa kwezithombe incwajana yezohwebo. Naphezu kokusabalala kobuchwepheshe bedijithali ekuxhumaneni kwebhizinisi, imidiya ephrintiwe njengezincwajana zokuthengisa igcina ukubaluleka kwayo.
Izincwajana ziyithuluzi elibaluleke kakhulu lokumaka inkampani. Futhi ziyizinkombandlela zokwethulwa ezigqamisa imikhiqizo namasevisi. Kubalulekile ukunaka ukuklanywa kwencwajana, njengoba kungasiza ukuhlukanisa inkampani kubancintisana bayo.
Into yokuqala okudingeka uyinake lapho uklama incwajana nomthelela wayo obonakalayo. Kufanele idonse ukunaka kwababukeli okuqondiwe futhi ibahehe ukuthi bafunde okuqukethwe.
Ingqikithi nefomu
Nokho, okuqukethwe kuhlale kuyinto ebaluleke kakhulu, futhi incwajana enhle engenakho okuqukethwe nombhalo ongasho lutho ayisizi ngalutho. Ngakho-ke kubalulekile ukunaka umbhalo kanye nesakhiwo.
I-leitmotif yanoma iyiphi incwajana yezohwebo kufanele kube igama lokusungula. Lobu buciko kufanele busekelwe okuqukethwe okuyikhwalithi. Umgomo uwukwenza okuqukethwe kuthakazelise futhi kuhehe.
Khumbula ukuthi amaphedi ahlala isikhathi eside. Izinkampani zivame ukusebenzisa i-insert efanayo iminyaka eminingana. Ngakho-ke udinga ukwenza isiqiniseko sokuthi okuqukethwe kanye nomklamo akuphelelwe yisikhathi ngemva konyaka.
Incwajana ngayinye kufanele ihluke ukuze ihlukanise ibhizinisi lakho kwamanye, kodwa kunezici ezithile okufanele ibhukwana elihle libe nazo. Okokuqala, udinga ukuba nobunikazi obubonakalayo kanye nelogo. Okufanayo kuya ngolwazi oluyisisekelo (inombolo yocingo, ikheli le-imeyili, iwebhusayithi, njll.). Akusho ukuthi kufanele wethule imikhiqizo namasevisi ahlinzekwa yinkampani yakho.
Okuqukethwe yile ncwajana kufanele kucace kakhulu futhi kube mnandi ukukufunda kunomncintiswano. Sebenzisa amagama alula nemisho emifushane lapho ubhala. Akufanele kube nemibala eminingi eyinhloko, imibala emibili noma emithathu yanele. Cabangela ukungeza imidwebo noma izithombe ukukhombisa amaphuzu athile. Ifonti ingaba yinoma iyiphi. Kodwa ungalokothi ukhohlwe umbandela wokufundeka.
Amapheshana
Amaflaya afana kakhulu nezincwajana zebhizinisi, njengoba inhloso yawo iyafana. Iseluleko esingenhla siyasebenza nakulolu hlelo lokusebenza. Kodwa-ke, ziyehluka kuma-prospectuse kwezinye izinto ezicashile, esizogxila kuzo manje.
Ama-prospectus, abuye abizwe ngokuthi amaflaya noma amapheshana, ayimithombo yokukhangisa enyatheliswa ephepheni, njengezincwajana. Nokho, ifomethi ihlukile. Amaflaya avamise ukuba nephepha elilodwa eliphrintwe nhlangothi zombili futhi livuliwe.
Aphinde ahluke kumaphedi ngoba akhelwe ukusetshenziswa isikhathi esifushane. Amaflaya ngokuvamile aklanyelwe ukuphromotha umcimbi othize, njengekhonsathi, ukulunga, noma indlu evulekile, futhi adayise emavikini ambalwa.
Futhi, akuwona wonke amaflaya afanayo kuye ngesimo noma umkhiqizo. Amaflaya asatshalaliswa eqenjini elithile eliqondiwe, kodwa ngokuvamile ezithamelini eziningi. Nakuba incwajana yezohwebo, ayishintshwa njalo.
Kuye ngendlela yokusabalalisa, ukunakwa kufanele kukhokhwe ekunyatheliseni nasekuklanyweni kwamaflaya. Uma zikhanya kakhulu ukuthi zingaxhunywa kuwindshield yemoto, zingahlanekezelwa umoya, futhi lolu hlobo lwamaflaya asezingeni eliphansi lubukeka "lushibhile" futhi aludonseli ukunaka. Ngakolunye uhlangothi, ukumbozwa kwe-UV noma ukucwenga kungenza idokhumenti ibe nezinto ezihlukahlukene, kodwa ibize kakhulu.
Amapheshana omkhiqizo nezincwajana
Ipheshana noma incwajana yomkhiqizo wuhlobo oludume kakhulu lwemidiya yokuxhumana ephrintiwe. Abuye aguquguquke kakhulu, njengoba akuvumela ukuthi wethule umkhiqizo noma isevisi ngokuningiliziwe.
Ukuze wakhe iflaya ephumelelayo, kubalulekile ukusebenza ngendlela.
Okokuqala, chaza inhloso yokuxhumana. Lokhu akumele kufake kuphela izethameli eziqondiswe kumaflaya, kodwa futhi nesizathu sokuthi amaflaya akhiqizwa kanye nomjikelezo wempilo wamaflaya.
Manje kukuwe ukuthi ubhale okuqukethwe. Sebenzisa ihhuku elizobamba ukunaka komfundi. Ukuze ugweme ukukhathala, gxila emilayezweni ebalulekile, ulwazi oluyisisekelo mayelana nomkhiqizo noma isevisi yakho, futhi okubaluleke kakhulu, lokho okunikeza amakhasimende akho.
Ngemuva kwalokho, ungaqala ukwenza umlayezo wakho wokuthengisa. Vele ukhethe ifomethi, imibala kanye nefonti. I-aesthetics yencwajana ibaluleke kakhulu, njengoba ibonisa isithombe nefilosofi yebhizinisi lakho. Ngakho-ke, kufanele udale noma uhambisane ne-graphic charter esebenzayo.
Isinyathelo sokugcina ukuphrinta. Inketho elula futhi enengqondo kakhulu uku-oda ukuphrinta kwencwajana kochwepheshe. Bazokweluleka ngesixazululo esingcono kakhulu. Thatha ithuba lokuxoxa ngezinketho zokuphrinta nokuqeda ezifanelana kangcono nefomethi yakho.
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