Le Ukuthengisa ngewebhu ingenye yezindawo ezishisa kakhulu kulezi zinsuku. Sekuyindlela ethandwa kakhulu yokuthi amabhizinisi athole ukuchayeka futhi afinyelele izinjongo zawo zebhizinisi. Kodwa-ke, ukuze uphumelele ekukhangiseni ngewebhu, kufanele wazi amasu afanele futhi ube nolwazi oluhle lwamathuluzi namasu ahlukene atholakalayo. Ngenhlanhla, kunezinketho eziningi zokuqeqeshwa zamahhala ezingasiza osomabhizinisi bathuthukise amakhono abo futhi babe osomabhizinisi abaphumelelayo. ochwepheshe bezentengiso bewebhu.
Kuyini ukumaketha kwewebhu?
Ukumaketha ngewebhu kuwumsebenzi ohlanganisa ukuphromotha imikhiqizo noma amasevisi ku-inthanethi. Kuwuhlobo lokumaketha olusebenzisa amasu ahlukahlukene namathuluzi ezobuchwepheshe ukuze kufinyelelwe amakhasimende angaba khona. Amasu asetshenziswa ekukhangiseni kwewebhu afaka i-SEO, ukukhangisa ku-inthanethi, ukumaketha okuqukethwe, kanye nenkundla yezokuxhumana.
Ungakuthola kanjani ukuqeqeshwa kwamahhala ekukhangiseni kwewebhu?
Kunezinketho eziningi zokuthola ukuqeqeshwa kwamahhala kokumaketha ku-inthanethi. Into yokuqala okufanele uyenze ukucinga izifundo eziku-inthanethi ezinikezwa amanyuvesi noma amasayithi akhethekile. Ungakwazi futhi ukubhalisela amabhulogi akhethekile noma izincwadi zezindaba, noma ulandele iziteshi ze-YouTube ezinikeza okokufundisa kwamahhala nama-webinars. Ungakwazi futhi ukufunda izincwadi zokumaketha ngewebhu futhi ubhalisele omagazini abakhethekile.
Yiziphi izinzuzo zokuthatha isifundo samahhala sokumaketha ku-inthanethi?
Izinzuzo zokuthatha isifundo samahhala sokumaketha ku-inthanethi ziningi. Ngakolunye uhlangothi, ungafunda amasu namathuluzi owadingayo ukuze uthuthukise isu lakho lokumaketha ku-inthanethi. Ngakolunye uhlangothi, ungazijwayeza ngamathrendi nezindlela zokumaketha zewebhu zakamuva futhi uthole izindlela ezintsha zokukhangisa imikhiqizo namasevisi akho. Ukuqeqeshwa kwamahhala kokumaketha ku-inthanethi kungakusiza futhi ukuthi uthuthukise ukubonakala kwakho ku-inthanethi futhi ufinyelele izinjongo zebhizinisi lakho.
Isiphetho
Ukumaketha ngewebhu kuyinkambu ethakazelisa kakhulu futhi ekhulayo. Uma ufuna ukufunda kabanzi mayelana namasu namathuluzi okukhangisa kuwebhu futhi uthuthukise amakhono akho, ungathatha isifundo samahhala sokuqeqeshwa. Kunenqwaba yezinketho zokuqeqeshwa zamahhala ezingakusiza ube uchwepheshe wokumaketha kuwebhu futhi uthuthukise ukubonakala kwakho ku-inthanethi.
