Thuthukisa amakhasi akho okuthengisa namazinga okuguqulwa ngokuhlolwa kwe-A/B!

Uma ungumnikazi wewebhusayithi, cishe ubheke ukuthuthukisa izinga lakho lokuguqulwa. Ngalokhu, kubalulekile ukuqonda ukuziphatha kwezivakashi zakho futhi ukhombe izici ezibaqhubela esenzweni. Ukuhlolwa kwe-A/B kuyindlela elula nesebenzayo yokwenza lokhu. Ngiyabonga ngalokho Ukuqeqeshwa kwe-Google Optimize express, uzofunda ukuthi udala kanjani ukuhlukahluka kwamakhasi futhi utolike imiphumela yokuhlolwa ukuze unqume ukuthi yikuphi ukuhlukahluka okusebenza kakhulu ekuguquleni izethameli zakho.

Ngabe ukuhlolwa kwe-A/B kusebenza kanjani?

Ukuhlola kwe-A/B kukuvumela ukuthi uhlole izinguqulo ezimbili zekhasi elifanayo, okwangempela nokuhlukile okuhluka ngephoyinti elilodwa noma amaningi (umbala wenkinobho, umbhalo, idizayini, njll.). Lezi zinguqulo ezimbili zibe sezifakwa emncintiswaneni ukuze kunqunywe ukuthi iyiphi esebenza kahle kakhulu ekufinyeleleni inhloso yokuguqula okuhlosiwe. Lokhu kuqeqeshwa kuzokuvumela ukuthi uqonde izisekelo zokuhlolwa kwe-A/B nokuthi ungayisebenzisa kanjani kuwebhusayithi yakho.

Kungani uhlola i-A/B nge-Google Optimize?

I-Google Yenza ngcono ithuluzi lokuhlola i-A/B lamahhala nelisebenziseka kalula elihlanganisa kalula namanye amathuluzi ezibalo e-Google afana ne-Google Analytics kanye ne-Google Tag Manager. Ngokungafani nezikhangiso ze-Facebook noma i-Adwords, ekuvumela ukuthi uhlole uhlelo lwakho lokutholwa kwababukeli, i-Google Optimize ikuvumela ukuthi uhlole ukuziphatha kwabasebenzisi bakho uma sebefikile kusayithi lakho, lapho isinyathelo sokugcina sokuguqulwa kokuzwa senzeka. Lokhu kuqeqeshwa kuzokubonisa indlela yokusebenzisa i-Google Optimize ukuthuthukisa ukusebenza kwewebhusayithi yakho.

Ngokuthatha lolu qeqesho olucacile lwe-Google Optimize, uzokwazi ukudala ukuhlukahluka kwamakhasi, ukuqhathanise futhi wandise izinga lakho lokuguqulwa. Kungakhathaliseki ukuthi ungumphathi wokumaketha wewebhu, umklami we-UX, umphathi wezokuxhumana wewebhu, umkopishi noma umane unelukuluku lokwazi, lokhu kuqeqeshwa kuzokuvumela ukuthi wenze izinqumo zokuhlela nezobuciko ngokusekelwe kudatha yesipiliyoni se-A/B hhayi emibonweni. Ungabe usalinda ukuthuthukisa amakhasi akho okuthengisa kanye namazinga akho okuguqulwa ngokuhlolwa kwe-A/B!