Tallace-tallacen dijital, juyin juya hali a cikin isa
Dijital ya canza rayuwarmu. Game da tallan fa? Bai kubuta daga wannan sauyi ba. A yau, tare da wayar hannu a cikin aljihunmu, duk mun shiga cikin tallan dijital. Yana da ban sha'awa, ko ba haka ba?
Horon "Kasuwanci a cikin duniyar dijital" akan Coursera yana buɗe kofofin zuwa wannan sabon zamani. Aric Rindfleisch ya jagoranta, mai tunani a fagen, tana jagorantar mu mataki-mataki. Makasudin ? Fahimtar yadda dijital ta canza tallace-tallace.
Intanet, wayoyin hannu, bugu na 3D… Waɗannan kayan aikin sun sake fayyace ƙa'idodi. Mu ne masu amfani. Kuma mu ne a zuciyar dabarun talla. Muna tasiri ci gaban samfur, haɓakawa, har ma da farashi. Yana da ƙarfi.
Horon yana da wadata. Yana samuwa a cikin nau'i hudu. Kowane module yana bincika wani bangare na tallan dijital. Daga haɓaka samfuri zuwa farashi, haɓakawa da rarrabawa. Komai yana can.
Amma ba haka kawai ba. Wannan kwas ba kawai game da ka'idar ba ne. Yana da kankare. Yana ba mu kayan aikin da za mu yi aiki, don yin aiki a cikin tallan dijital. Kuma wannan yana da daraja.
A takaice, idan kuna son fahimtar tallace-tallace a cikin shekarun dijital, wannan horon na ku ne. Yana da cikakke, mai amfani kuma na yanzu. Wajibi ne ga duk wanda ke son ci gaba da sabuntawa.
Abokin ciniki a tsakiyar juyin juya halin dijital
Wanene zai yi tunanin cewa fasahar dijital za ta canza tsarin amfaninmu zuwa wannan matakin? Talla, wanda galibi ana keɓance shi don ƙwararru, yanzu yana iya isa ga kowa. Wannan tsarin mulkin demokraɗiyya ya samo asali ne saboda kayan aikin dijital.
Bari mu raba shi kadan. Bari mu dauki misalin Julie, wata matashiyar ‘yar kasuwa. Yanzu ta ƙaddamar da alamar kayan sawa ta ɗa'a. Kafin haka, da ya zama dole ya saka jari mai yawa a talla. Yau ? Tana amfani da shafukan sada zumunta. Tare da wayowin komai da ruwan ka da kyakkyawan dabarun, ya kai dubban mutane. Ban sha'awa, dama?
Amma a kula, dijital ba kayan aikin talla ne kawai ba. Yana sake fasalin dangantakar da ke tsakanin kamfanoni da abokan ciniki gaba ɗaya. Kuma wannan shine inda horon "Kasuwanci a Duniyar Dijital" akan Coursera ya shigo. Yana nutsar da mu cikin wannan sabon kuzarin.
Aric Rindfleisch, masani a bayan wannan horon, ya ɗauke mu a bayan fage. Ya nuna mana yadda kayan aikin dijital suka sanya abokin ciniki a tsakiyar tsarin. Abokin ciniki ya daina zama mabukaci mai sauƙi. Shi ne mahalicci, mai tasiri, jakada. Yana shiga cikin haɓakawa, haɓakawa, har ma da farashin samfuran.
Kuma ba duka ba ne. Horon ya ci gaba. Yana ba mu cikakken bayyani na tallan dijital. Ya ƙunshi bangarori daban-daban, daga mafi mahimmanci zuwa mafi rikitarwa. Yana ba mu maɓallan fahimta, amma kuma mu yi aiki.
A ƙarshe, tallan dijital wani kasada ce mai ban sha'awa. Kuma tare da horon da ya dace, wata kasada ce mai isa ga kowa.
Zamanin tallan tallace-tallace
Tallace-tallacen dijital kamar haɗaɗɗiyar wasa ce. Kowane yanki, ko masu amfani ne, kayan aikin dijital, ko dabaru, sun dace da juna ba tare da wata matsala ba don ƙirƙirar cikakken hoto. Kuma a cikin wannan wuyar warwarewa, matsayin mabukaci ya canza sosai.
A baya can, kasuwanci sune manyan ƴan wasa a talla. Sun yanke shawara, suka shirya kuma suka aiwatar. Masu amfani kuwa, sun kasance ƴan kallo. Amma da zuwan fasahar dijital, lamarin ya canza. Masu cin kasuwa sun zama ƴan wasa masu mahimmanci, suna yin tasiri sosai ga samfuran da yanke shawara.
Bari mu dauki misali mai mahimmanci. Sarah, mai sha'awar kayan kwalliya, a kai a kai tana raba abubuwan da ta fi so a shafukan sada zumunta. Masu biyan kuɗin sa, waɗanda zaɓensa suka ruɗe, suna bin shawarwarinsa. Sarah ba ƙwararriyar talla ba ce, amma tana rinjayar shawarar siyan ɗaruruwan mutane. Wannan shine kyawun tallan dijital: yana ba kowa murya.
Kos ɗin "Kasuwa a Duniyar Dijital" akan Coursera yayi nazarin wannan ƙarfin zurfafa. Ta nuna mana yadda kayan aikin dijital suka canza masu amfani zuwa jakadu na gaskiya.
Amma ba haka kawai ba. Horon ba kawai game da ka'idar ba ne. An kafa shi a aikace. Yana ba mu takamaiman kayan aikin don fahimta da sarrafa wannan sabuwar gaskiyar. Yana shirya mu mu zama ba kawai 'yan kallo ba, har ma da 'yan wasan kwaikwayo a cikin tallace-tallace na dijital.
A takaice, talla a cikin zamani dijital kasada ce ta gamayya. Kowa yana da rawar da zai taka, guntun wasansa don ba da gudummawarsa.
