Mukudzidziswa uku kweGoogle, tinotsanangura maitiro ekugadzira inesimba yekushambadzira uye yekushambadzira zano. Iwe uchaona zvakafanana kuti email kushambadzira, vhidhiyo, uye kuratidza ads zvingakubatsira sei iwe kusvika nekuunza vamwe vatengi vatsva. Zvemukati zvinopihwa ndezvemahara uye zvemhando yepamusoro saka ngatitore mukana nazvo.
Muchinjikwa-yekucheka dingindira rekudzidziswa kweGoogle: Chii chinonzi kushambadzira ongororo?
Ongororo yekushambadzira ndeyekuunganidza data kubva kwakasiyana masosi kusanganisira mhedzisiro yekambani yekushambadzira zviitiko, ruzivo rwemaitiro evatengi. Nekuvimba neaya akasiyana masosi, uchakwanisa:
- tsanangura zano
- kuronga zvidzidzo zvitsva zvemusika
-mutsiridza mishandirapamwe yako yekushambadzira nenzira yakanangwa
- pamwe yakagadzirisa nharo dzako uye Emailing zviito
- kutsanangura patsva zvinangwa zvinofanirwa kuzadzikiswa
Ongororo yakanaka inokupa ruzivo rwese rwaunoda kuita sarudzo nekuita. Asi iwe unozofanira kungwarira kuongorora chete ruzivo rwunonyatsoenderana. Musungo ndewekushandisa nguva yako uchiongorora pasina kumboita sarudzo.
Ndinokupa zano kuti uteedzere kudzidziswa kweGoogle kana ukasaverenga chinyorwa chose. Iyo link ichangopedza chinyorwa.
Usati watanga kuunganidza data, unofanira kuzvibvunza mibvunzo inotevera.
Chii chinangwa chekuongorora uye chii chaunoda kuziva?
Nekuti iyo data yaunounganidza yakakosha pakuedza kwako kwekushambadzira, zvakakosha kuti uone ma metrics akakosha mukubudirira kwebhizinesi rako uye musika wako waunoda. Pasina zvibodzwa, ongororo yekushambadzira ingori runyoro rwenhamba dzisingareve chero chinhu.
Aya angori mamwe emikana anopihwa nekuongororwa kwezviito zvako zvekushambadzira:
- Ruramisa mari yekushambadzira.
- Accounting yekushambadzira mari.
- Ziva nzira dzinoshanda uye chaiwo ekushambadzira zviitiko.
- Yakadzama kupatsanurwa kwezviwanikwa neprojekiti.
-Kuzivikanwa kwemagapu mune yako yekushambadzira zano.
Kuongorora kwekutengesa kunofanira kupa mufananidzo wakajeka uye ruzivo runogona kushandiswa kuvandudza maitiro ekutengesa aripo.
Gadzira chitoro chendaneti
Vazhinji mabhizinesi vari kutsvaga nzira nyowani dzekuita online bhizinesi. Zvitoro zvepamhepo zvinogona kusvika kune zviuru zvevangangodaro vatengi.
Izvo zvinofanirwa kucherechedzwa kuti kuvandudzwa kwematurusi epamhepo kwaita kuti zvikwanisike kuti munhu wese agadzire chitoro chepamhepo zviri nyore. Ichi ndicho chikonzero makambani mazhinji achirota nezvekuwedzera kutengesa kwavo ne e-commerce. Asi kuseri kweiyo utopia inovanza chimwe chokwadi: kukwikwidza kunotyisa painternet.
Kana iwe uchida kubudirira mu e-commerce, heano mamwe anopfuura anobatsira matipi.
Iwe haugone kuzviita wega.
Vanhu vazhinji vanorota kuve nechitoro chavo chepamhepo (zvekutanga), asi hazvifanirwe kudaro.
Kurota kwekuita mari nechitoro chepamhepo kumba uye chitoro mugaraji kuri kuyedza, asi zvakaoma kuti zviitike: muna 2018, kune 182 zvitoro zvepamhepo muFrance uye kana uchida kubudirira, iwe. zvinoda kuve nehunyanzvi hwekumira zvakanyanya.
Mune mamwe mazwi, edza kuzvikomberedza nevanhu vanogona kutsigira hunyanzvi hwako.
Iwe unogonawo kusarudza mupi akanaka ane ruzivo munzvimbo dzakasiyana dzine chokuita neprojekti yako (unyanzvi hwokugadzira, kutengesa, internet, kutsvaga injini yekugadzirisa, dhizaini).
Chenjerera kutengesa zvigadzirwa zvisingafarirwe nemunhu
Kana webhusaiti isingasangane nezvinodiwa chaizvo kana kudiwa, kugona kwayo kukura kwakaderera. Vamwe vanhu vachiri kuita kunge vasina njere uye vanopedza mari inopenga kurwisa musika unopfuura wakavanzika.
Yako saiti inogona kunge iine niche, asi dzivirira niches idiki zvakanyanya uye yagara yakagarwa zvakanaka. Kana iwe usingakwanise kusvika kune nhamba huru yevangangodaro vatengi, bhizinesi rako haringaite pundutso.
Iyo pfungwa yakasiyana kana iwe uchitova nechitoro chenyama. Muchiitiko ichi, njodzi dzakaderera zvikuru.
Yako saiti dhizaini inofanirwa kuve inoyevedza uye iri nyore. Izvi zvinobatsira kupa chiitiko chakanaka chemushandisi chinozokurudzira vashanyi kuti varambe vari pasaiti.
Mazano ese aya anoyeukwa mukudzidziswa kweGoogle, chinongedzo chayo chinogona kuwanikwa mushure mechinyorwa. Kana ukadzidziswa zviri nani, mari shoma yaucharasikirwa nayo.
Chidzidzo chakataurwa muchikamu chechipiri chekudzidziswa: e-mail kushambadzira
Tsanangudzo yeA / B yekuongorora
Kuedza kweA/B kunosanganisira kuyedza mavhezheni maviri emushandirapamwe mumwe chete wekushambadzira kana zvemukati zvewebhu pane maviri masampuli evangangove vatengi. Chinangwa ndechekuona kuti ndeipi yeshanduro mbiri idzi (A kana B) inonyanya kukosha kune vateereri.
Yakasiyana yemukati uye yemukati fomati inofanirwa kugadzirwa kuti ienzaniswe.
Semuenzaniso, kushambadzira kweA/B kunogona kuiswa kune akasiyana dhijitari midhiya chiteshi.
-Kushambadzira pasocial media (semuenzaniso, kushambadzira paFacebook uye LinkedIn).
-Mafomu ekunyoresa emasemina uye webinars.
-Kufonera kumapeji echiito ane anodhawunirodha machena mapepa.
- Mabhurocha ekusimudzira ekudzidziswa uye kudzidza kure.
- Tsananguro yechigadzirwa pane mawebhusaiti evatengesi
- e-mail kushambadzira.
Sei kuongororwa kweA/B kwakakosha pakushambadzira email?
Kuongororwa kweA/B kwakakosha pakuvandudza nzira dzekushambadzira email mune chero indasitiri, ingave B2B, B2C, e-commerce, dhizaini, IT, hutano, kana masevhisi.
Zvinobatsira kuziva kuti nei imwe meseji ichibudirira kana kuti nei isingashande. Nei vamwe vateereri vaine mwero wekupindura wakakwira kune mamwe maemail uye mitengo yakaderera yekubatanidzwa?
Kuvimba nefungidziro inzira yakaipa: izano risingashande. Kunyangwe vatengesi vane ruzivo rwakanyanya vanofanirwa kuyedza maitiro emishandirapamwe kuti vaone kuti vanoshanda uye vanounza vatengi vakawanda.
Pane zvikonzero zvakawanda zvekuitisa kuongororwa kweA / B:
- Nzwisisa zvinhu zvinokwezva vatengi.
- Ziva maitiro akanakisa ekunyora uye kutumira maemail kune chaiwo mapoka evatengi.
-Sarudza kuti ndeapi maemail ekutumira kune chinangwa chevateereri.
- Ita zvisarudzo zvine ruzivo uye zvine chinangwa kuti uve nechokwadi chekuenderera kwebhizinesi.
-Gadzirisa kushanda kwemaemail ekushambadzira mishandirapamwe.
Chii chinangwa chekubheja pakushambadzira kwemuno?
Zvekare, zviri mukufarira kwako kutora kudzidziswa kweGoogle mushure mechinyorwa. Izvi zvinokutendera kuti unzwisise nekukurumidza matambudziko ekushambadzira kwenzvimbo. Mabhizinesi anoda kusimudzira masevhisi avo kana zvigadzirwa uye kutengesa mumusika wemuno anofanirwa kusarudza kushambadzira kwepano. Izvi zvinoshandawo kumahofisi emazino, salons yekunaka, zvitoro zvegirosari, zvitoro zvembatya, zvitoro zvefenicha, nezvimwe.
Izvi zvinoshanda kune inenge yese indasitiri.
Semuyenzaniso, mibvunzo yekutsvaga paGoogle iri kuramba ichiwedzera kutetepa uye yenzvimbo, senge chiremba wemazino muParis, chiremba wemazino ari pedyo, chitoro chetoyi chiri padyo, nezvimwe.
Chimwe chikonzero ndechekuti masevhisi ekushambadzira webhu emuno akachipa kupfuura masevhisi emunyika yese kana kondinendi.
Kushambadzira kwenyika kwakaoma kuita uye hakuna kukodzera kune ese mabhizinesi. Kushambadzira kwenzvimbo yepedyo kunogona kuwedzera kufarira kwevatengi mubasa rako uye kukubatsira kuwedzera mari yako. Haufanire kuhaya ajensi.
Nzira yekushandisa sei yemuno online marketing strategy?
Unogona kugadzira uye kugadzirisa bhizinesi rako paGoogle.
Mukuona uku kwekushambadzira kwedhijitari yemuno, hazvibviri kusataura nezveGoogle. Iyo inonyanya kushanda uye yakanakira chiteshi kubata yako yekambani mufananidzo.
Mazita eGoogle maprofile ebhizinesi emunharaunda paGoogle ayo vashandisi vanogona kushandisa mahara uye kuoneka muGoogle mhinduro uye paGoogle Mepu.
Iwe unogona kushandisa mazwi akakosha anotsanangura zita rako rebhizinesi, masevhisi, kana zvigadzirwa, senge fishmonger muMarseille, kuvaka yako brand uye kuwedzera kutengesa kwako.
Heano mabhenefiti epamusoro eGoogle Sales Profiles kumabhizinesi emuno.
- Easy kushandisa.
- Iko kushandiswa kwemahara.
-Webhusaiti yako yebhizinesi inoonekwa mune zvemuno kutsvaga mhinduro.
-Iyo inosanganisira ruzivo rwese rwune chekuita nebhizinesi rako, senge ruzivo rwekufonera, nzvimbo, zvigadzirwa, masevhisi, tsananguro uye wongororo.
Kubhurawuza kwenzvimbo kunobatsirawo pakugadzirisa bhizinesi rako chimiro, kutarisa kuoneka, uye kuwana wongororo. Nekumisikidza chimiro chakafanana, unogona kuwedzera kuoneka kwako uye kukwezva vatengi vakawanda svondo rega rega.
Mabhena uye kuratidza kushambadzira: Google kudzidzisa module 1
Kushambadzira kwekuratidzira inzira yekare uye yakapararira yekushambadzira kwedhijitari. Iyi ndeimwe yemhando dzekushambadzira dzatinoona pese pese.
Mabhana ndiyo fomu huru. Kushambadzira kwekuratidzira kunopihwa nema network akasiyana seGoogle, Facebook, Instagram, TikTok kana Pinterest.
Kana iwe uchida kusvika kune vateereri vakakura kuburikidza nezviteshi zvepamhepo, zvakafanira kuita kushambadzira kwekuratidzira kana kuronga mushandirapamwe wekushambadzira. Izvi zvinowanzoenderana nekushambadzira injini yekutsvaga.
Kusiyana nekutsvaga kwekutsvaga kwekutsvaga, iyo inobva pamashoko makuru anowanikwa mumajini ekutsvaga, ratidza kushambadzira kunonangwa nevateereri zvichienderana nesocio-demographic data.
Matanho ekutanga ekushandisa yakakwana SEO zano.
Keyword research
Nhanho yekutanga mukuita inoshanda SEO zano ndeye keyword research. Izvi ndizvo chaizvo hwaro hwe SEO iri nani. Kutanga, iwe unofanirwa kutsvagisa webhusaiti yako zvakakwana uye kuona akakodzera misoro uye maitiro. Ipapo kusarudzwa kwemazwi akakosha kunoitika.
Saka zvakakosha kuziva maitiro, kutsvaga frequency uye zvaunofarira zvevateereri vako. Mazwi akakosha akasarudzwa anofanirwa kuve anoenderana nemazwi akakosha anoshandiswa nemushandisi. Kana iwe ukakwanisa kuona aya mamiriro, iwe unozokwanisa kusvika kune chako chinangwa chevateereri uye wovashandura kuva vatungamiriri.
Iwe unogona kushandisa akasiyana maturusi akadai seGoogle Ads Keyword Planner, Ubersuggest, Semrush kuona zvirinani mazwi akakosha anozofadza vateereri vako. Zvishandiso izvi zvinokubatsira iwe kuwana akanakisa mazwi makuru anoburitsa yakanyanya traffic.
Ongorora saiti yako uye SEO yayo
Injini yekutsvaga optimization yekuongorora inotarisa zvemukati uye zvekunze zvewebhusaiti yako, pamwe neiyo tekinoroji level. Kunyanya, inoongorora misiyano pakati pekushambadzira, zvemukati uye nzira dzekushambadzira dzedhijitari.
Mukuita, chikamu chese chesaiti chinotariswa kuti ive nechokwadi chekuti zvese zviri kushanda nemazvo. Semuenzaniso, zvirimo zvakarongedzerwa nemazvo, izvo zvemukati zvinongedzo zvinoshanda, wongororo ndeyemhando, nezvimwe. Ita shuwa metadata uye meta tsananguro dzakagadziridzwa pamapeji ese.
Yemahara SEO zvishandiso seScreamingFrog zvinogona kushandiswa kutarisa SEO maitiro, semuenzaniso kudzivirira zvakapetwa zvemukati, duplicate URLs, uye ruzivo rusina basa.
Kusikwa kwe backlinks
Chivakwa chekubatanidza ndicho chimwe chezvinangwa zve off-peji yekutsvaga injini optimization. Kazhinji zvinosanganisira kugadzira inbound links (inonzi backlinks) pakati pezvimwe zviwanikwa zvewebhu uye mapeji ako. Paunenge uchironga yekubatanidza kuvaka, iwe unofanirwa kutanga wasarudza mazwi akakosha aunoda kusimudzira. Wobva wawedzera zvinongedzo zvinoenderana nezvako.
Hunhu hunongedzo hunofanirwa kubva kune anovimbwa masosi uye hune hukama nemusoro wenyaya sesaiti yako. Semuyenzaniso, peji rine chiremera rine dofollow links rine simba guru pazviyero pane peji ine nofollow links. Saka zvakakosha kuziva nzira dzakasiyana dzekuwana hukama hwekunze.
Yakakurudzirwa workflow yekuwana backlinks.
Kuti uwane zvinongedzo, unofanirwa kugadzira zvemhando yepamusoro zviri nyore kugovera. Izvi zvinoreva kugadzira zvemukati izvo vamwe vachada kushandisa seyakavimbika sosi yeruzivo. Iyi nzira inowanzotora nguva yakawanda uye kushanda nesimba, asi ndiyo inonyanya kuvimbika maererano nekubatanidza nevashanyi.
Iwe unogona zvakare kushandira pamwe nevamwe vanoblogi kuvaka zvinongedzo uye kugovera zvirimo. Izvi zvinonzi geest blogging.
Gadzira zvinobudirira uye zvakagadziridzwa zvemukati.
Zvemukati zvako zvinogona kuvandudza chinzvimbo chesaiti yako pamazwi ako akakosha. Iwe unogona kuona yega yega blog positi semukana mutsva. Saka, chimwe nechimwe chezvinyorwa zvako chinogona kuoneka pamibairo yeinjini dzekutsvaga. Kana bhizinesi rako risati rave neblog, iwe unofanirwa kutanga rimwe.
Usashandise mazwi akawandisa muzvinyorwa zvako: injini dzekutsvaga dzichakuranga. Iwe unogona zvakare kugadzira anobuda zvinongedzo kune mamwe mawebhusaiti ane chiremera ane chekuita nemusoro wenyaya yako. Anogona kuoneka seanchor text kana semabhatani mukati mezvinyorwa zvechinyorwa.
Iyo yakanaka yemukati zano haidi kuti saiti yako ive 100% yakatarisana nemusoro wenyaya. Nekudaro, iyo musoro unofanirwa kuve wakakodzera kune yako niche uye yako chinangwa chevateereri. Izvi zvinovandudza chinzvimbo chako muGoogle's algorithm. Saka zvinobatsira kugadzira zvikamu zvezvinyorwa zvinokubatsira iwe kuzadzisa zvinangwa zvako.
Gadzirisa rimwe nerimwe remapeji ako maererano nekutanga
Sarudza kuti ndeapi mapeji aunoda kukwenenzvera kutanga. Heano mamwe matipi ekugadzirisa saiti yako:
-Sarudza mazwi akakosha aunoda kusimudzira pamapeji ako, gadziridza metadata neanonyanya kukosha mazwi uye gadzira zvinoyevedza uye zvinotsanangura zvinongedzo zvekukwezva vatengi vakawanda.
- Wedzera mazwi akakosha kune zvako zvirimo.
-Wedzera mazwi makuru kune H1, H2 uye H3 mazita.
-Shandisa alt tag yemifananidzo
-Kuvaka zvinongedzo kune zvemukati zvemukati pane yako saiti chikamu chakakosha chekutsvaga injini optimization. Manongedzo kune mamwe mapeji anogona kugadzira yakajeka kufamba pane yako saiti. Iyo zvakare inovandudza yekutsvaga injini indexing optimization.
Ramba uchifambirana nezvino kuitika kweSEO.
Injini dzekutsvaga, sekushambadzira kwedhijitari, dziri kuramba dzichichinja. Saka zvakakosha kutevera zvitsva zvekutsvaga injini. Rangarira kuti kune akawanda manyuko eruzivo painternet.
Tarisa mashandiro ewebhusaiti yako.
Zvisinei nekuti inguvai yaunoshandisa pazviri, zvakakosha kuti uzive kana nzira dzeSEO dzauri kushandisa dziri kushanda. Kana iwe uchida kuziva kushanda kweiyo SEO zano, iwe unofanirwa kutarisa maitiro ese. Kwete chete izvi zvinokubatsira iwe kuwana nzvimbo dzinogona kuvandudzwa, asi zvakare zvinokuvhurira mikana mitsva kwauri.
Unogona kuteedzera organic traffic uchishandisa webhu analytics maturusi seGoogle Analytics. Iwe unogona zvakare kugadzira dashboards muExcel kana Google Sheets. Zvinhu zvinotevera zvinonyanya kukosha:
-Nguva yekushanya kana nguva yakashandiswa pane yega peji.
-Avhareji nhamba yemapeji ekuona kana mapeji akashanyirwa pane imwe nguva.
-Avhareji nhamba yekuona peji kana kurodha pamusoro penguva yakapihwa.
- Shanduko yekushandurwa: iyo muzana yevashanyi vanotendeuka.
