Iimfihlakalo zokucenga

Ngaba kunokwenzeka ukuhamba ngokuzithemba kwi-labyrinth eyinkimbinkimbi yokusebenzisana kwabantu? Incwadi ethi "Influence and Manipulation: The Techniques of Persuasion" nguRobert B. Cialdini inika impendulo ekhanyayo kulo mbuzo. UCialdini, isazi ngengqondo esaziwayo, utyhila emsebenzini wakhe ubuqili bokucenga kunye nendlela ababubumba ngayo ubomi bethu bemihla ngemihla.

Kwincwadi yakhe, uCialdini utyhila ukusebenza kokucenga. Asingombandela nje wokuqonda indlela abanye abanokusiphembelela ngayo, kodwa kwanokuqonda indlela esinokuba nempembelelo ngayo kwabanye. Umbhali utyhila imigaqo emithandathu esisiseko yokweyisela ethi, xa sele iyincutshe, inokutshintsha kakhulu indlela esisebenzisana ngayo nabanye.

Omnye wale migaqo kukubuyiselana. Sityekele ekufuneni ukubuyisela ubabalo xa silunikwe. Yinkalo emiliselwe ngokunzulu kwimo yethu yentlalo. Umbhali uchaza ukuba oku kuqonda kusenokusetyenziswa kwiinjongo ezakhayo, ezinjengokuqinisa amaqhina oluntu, okanye kwiinjongo ezikhohlisayo, ezinjengokunyanzela umntu ukuba enze into ebengayi kuyenza. Eminye imigaqo, njengokuzibophezela kunye nokuhambelana, igunya, ukunqabile, zonke izixhobo ezinamandla ezivezwa nguCaldini kwaye zichaze ngokucacileyo.

Le ncwadi ayisosixhobo nje sokwenza i-master manipulator. Ngokuchasene noko, ngokuchaza iindlela zokukholisa, uCialdini usinceda sibe ngabathengi abalumkileyo, baqonde ngakumbi iinzame zokukhohlisa ezisijikeleza imihla ngemihla. Ngale ndlela, "Impembelelo kunye nokuLawula" inokuba yikhampasi ebalulekileyo yokuhamba kwi-labyrinth yonxibelelwano lwentlalo.

Ukubaluleka kokuqaphela impembelelo

Incwadi ethi “Influence and Manipulation: The Techniques of Persuasion” ebhalwe nguRobert B. Cialdini ibalaselisa umlinganiselo esikuwo sonke, ukusa kwinqanaba elithile okanye kwelinye, phantsi kwempembelelo yabanye. Kodwa injongo asikokwenza uloyiko okanye ukucaphuka. Ngokuchasene noko, le ncwadi isimemela ekuqondeni okuluncedo.

I-Cialdini isinika ukucwiliswa kwiindlela ezifihlakeleyo zempembelelo, amandla angabonakaliyo anquma izigqibo zethu zemihla ngemihla, ngokuphindaphindiweyo ngaphandle kokuqaphela. Ngokomzekelo, kutheni kunzima kangaka ukwala xa sicenga ukuba sinikwe isipho esincinane kusengaphambili? Kutheni sityekele ngakumbi ekulandeleni icebiso lomntu onxibe iyunifomu? Le ncwadi ichitha ezi nkqubo zengqondo, isinceda ukuba siqonde kwaye siqikelele indlela esisabela ngayo.

Kubalulekile ukuqaphela ukuba uCialdini akabonisi ezi ndlela zokucenga njengobubi bendalo okanye obukhohlisayo. Endaweni yoko, iyasinyanzela ukuba sibuqonde ubukho bazo namandla azo. Ngokuqonda iilevers zempembelelo, sinokuzikhusela ngcono kwabo bafuna ukuzisebenzisa kakubi, kodwa sizisebenzise ngokwethu ngendlela esesikweni neyakhayo.

Ekugqibeleni, "impembelelo kunye nokuLawula" kubalulekile ukufunda kuye nabani na ofuna ukuhamba ngokuntsokotha kobomi bentlalo ngokuzithemba ngakumbi kunye nokuqonda. Ngolwazi olunzulu olunikezwa nguCialdini, sinokulawula ngakumbi izigqibo zethu kwaye singaphantsi kokulawulwa ngokungazi.

Imigaqo emithandathu yokucenga

U-Cialdini, ngokuhlolisisa ngokujulileyo kwehlabathi lempembelelo, uye wakwazi ukuchonga imigaqo emithandathu yokukholisa ukuba ukholelwa ukuba iyasebenza jikelele. Le migaqo ayiphelelanga kumxholo okanye inkcubeko ethile, kodwa inqumla imida kunye nemigangatho eyahlukeneyo yoluntu.

  1. Ukuphindaphindana : Abantu batyekele ekufuneni ukubuyisela ubabalo xa belufumene. Oku kuchaza isizathu sokuba sibe nobunzima bokwala isicelo emva kokufumana isipho.
  2. Ukuzibophelela kunye nokungaguquguquki : Emva kokuba sizibophelele kwinto ethile, sihlala sinqwenela ukuhlala sihambelana noko kuzinikela.
  3. Ubungqina boluntu : Kunokwenzeka ukuba senze into ethile ukuba sibona abanye abantu beyenza.
  4. Igunya : Sithanda ukuthobela abasemagunyeni, kwanaxa izinto abazifunayo zingqubana neenkolelo zethu.
  5. I-Sympathie : Sidla ngokuphenjelelwa ngabantu esibathandayo okanye esizifanisa nabo.
  6. Ukunqongophala : Iimpahla kunye neenkonzo zibonakala zixabiseke kakhulu xa zingafumaneki kancinci.

Le migaqo, nangona ilula kumphezulu, inokuba namandla kakhulu xa isetyenziswe ngononophelo. UCialdini ubonisa ngokuphindaphindiweyo ukuba ezi zixhobo zokukholisa zingasetyenziselwa okulungileyo nokubi. Zinokusetyenziselwa ukomeleza ulwalamano oluhle, ukukhuthaza izizathu ezifanelekileyo, nokunceda abanye benze izigqibo eziyingenelo. Nangona kunjalo, zisenokusetyenziswa ukukhohlisa abantu ukuba benze izinto ezichasene neminqweno yabo.

Ekugqibeleni, ukwazi le migaqo mithandathu likrele elintlangothi-mbini. Kubalulekile ukuzisebenzisa ngengqiqo nangembopheleleko.

 

Ukuqonda ngakumbi le migaqo, ndikumema ukuba uphulaphule le vidiyo ingezantsi, ekunika ukufundwa okupheleleyo kwencwadi kaCialdini, "Impembelelo kunye nokuPhatha". Khumbula, akukho nto inokuthatha indawo yokufunda nzulu!

Ukuphuhlisa izakhono zakho ezithambileyo linyathelo elibalulekileyo, kodwa ungalibali ukuba ukukhusela ubomi bakho bobuqu kubaluleke kakhulu. Fumana indlela yokwenza ngokufunda eli nqaku kuMsebenzi kaGoogle.